Manager Marketing

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    "datePosted": "2024-06-06T08:37:00.516Z",
    "description": "<h2>Overview</h2>\n<p></p>\n<p> </p>\n<p>At Ferrellgas our corporate roles are fully remote, enabling talented professionals to support our field operations from wherever they are. These positions play a critical role in driving business growth, providing strategic and operational support that empowers our teams in the field to deliver exceptional results. The Manager of Marketing & Growth is a results-driven marketing professional responsible for executing and optimizing brand and growth initiatives across retail (B2B) and direct-to-consumer (DTC) channels. Reporting to VP Head Blue Rhino, this role manages day-to-day marketing operations including campaign execution, performance marketing, digital commerce, and customer lifecycle programs. The ideal candidate is analytically sharp, collaborative, and comfortable operating across both brand and performance disciplines.</p>\n<p> </p>\n<p><strong>Why You’ll Love Working Here</strong></p>\n<p>At Ferrellgas, we’re committed to supporting our team with benefits that promote health, financial security, and personal growth:</p>\n<ul>\n <li><strong>Comprehensive Health Coverage</strong>: Medical, dental, vision, accident, and critical illness insurance</li>\n <li><strong>Income Protection</strong>: Company-provided short-term and long-term disability, life insurance, and AD&D</li>\n <li><strong>Financial Wellness</strong>: 401(k) with company match, Employee Stock Ownership Plan (ESOP), Flexible Spending Account (FSA), and Health Savings Account (HSA)</li>\n <li><strong>Time Off & Family Support</strong>: Paid Time Off (PTO), parental leave, and tuition reimbursement</li>\n <li><strong>Wellness & Assistance Programs</strong>: Wellness program, Employee Assistance Program (EAP), and Medicare support</li>\n <li><strong>Employee Perks</strong>: Referral program, employee discount programs, and propane savings</li>\n</ul>\n<h2>Responsibilities</h2>\n<ul>\n <li>Support and execute brand strategy, maintaining consistent voice, creative standards, and messaging across B2B and DTC channels.</li>\n <li>Coordinate brand governance processes including creative reviews, compliance checks, and claims management.</li>\n <li>Collaborate with retail customers and sales teams to execute shopper marketing programs (in-store, retail media, promotions, digital).</li>\n <li>Manage merchandising, packaging, and POS execution to drive conversion and shelf velocity.</li>\n <li>Assist in joint business planning preparation and support retailer relationship initiatives.</li>\n <li>Own day-to-day DTC marketing performance, tracking and optimizing acquisition, conversion, retention, and LTV metrics.</li>\n <li>Execute and optimize performance marketing programs (paid media, SEO, affiliates, partnerships).</li>\n <li>Manage lifecycle marketing programs including email/SMS, loyalty, subscriptions, and referral initiatives.</li>\n <li>Support go-to-market execution for new products and services, including launch timelines, asset delivery, and cross-functional coordination.</li>\n <li>Gather and synthesize customer, market, and competitive insights to inform campaign decisions.</li>\n <li>Maintain performance dashboards and contribute to regular reporting cadences.</li>\n <li>Manage marketing budget line items with attention to ROI and contribution margin.</li>\n <li>Coordinate agency and vendor partners, tracking deliverables against KPIs.</li>\n <li>Lead and mentor a high-performing marketing team by setting clear goals, coaching consistently, and creating growth opportunities that build both individual capability and collective impact.</li>\n</ul>\n<h2>Qualifications</h2>\n<ul>\n <li>Bachelor's degree in Marketing, Communications, Business, or a related field.</li>\n <li>5+ years of marketing experience, with at least 1+ years in a lead or supervisory capacity.</li>\n <li>Demonstrated experience across both brand marketing and performance/growth marketing.</li>\n <li>Hands-on experience managing DTC or e-commerce programs with measurable outcomes (CAC, LTV, conversion, retention).</li>\n <li>Familiarity working across retail/B2B and DTC channels.</li>\n <li>Strong analytical and data-driven decision-making skills; comfortable with marketing dashboards and attribution reporting.</li>\n <li>Clear, confident communicator with experience presenting to cross-functional stakeholders.</li>\n <li>Background in CPG, retail, ecommerce, or subscription-based models preferred.</li>\n <li>Experience with platforms such as Shopify, Salesforce Marketing Cloud, Klaviyo, or similar preferred.</li>\n <li>Familiarity with regulated or safety-adjacent product categories preferred.</li>\n <li>Must be a U.S. citizen, national, permanent resident, or otherwise authorized to work in the United States.</li>\n <li>Applicants must not require visa sponsorship now or in the future.</li>\n</ul>\n<p> </p>\n<p><strong>Why Ferrellgas?</strong></p>\n<p>At Ferrellgas we’re honored to be part of tight-knit communities across America and thousands of customers’ lives. From our nationwide charitable partnerships with Operation Warm and Operation BBQ Relief to fundraisers for local schools, fire departments, veteran organizations and more, we are always looking for ways to give back to the communities we live in and serve.</p>\n<p> </p>\n<p>Hear from our current employees and discover the people behind Ferrellgas: Employee Testimonials               </p>\n<p> </p>\n<p><strong>Ready to take the next step in your career? Apply today and be part of our growing team!</strong></p>",
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    "responsibilities": "- Support and execute brand strategy, maintaining consistent voice, creative standards, and messaging across B2B and DTC channels.\r\n- Coordinate brand governance processes including creative reviews, compliance checks, and claims management.\r\n- Collaborate with retail customers and sales teams to execute shopper marketing programs (in-store, retail media, promotions, digital).\r\n- Manage merchandising, packaging, and POS execution to drive conversion and shelf velocity.\r\n- Assist in joint business planning preparation and support retailer relationship initiatives.\r\n- Own day-to-day DTC marketing performance, tracking and optimizing acquisition, conversion, retention, and LTV metrics.\r\n- Execute and optimize performance marketing programs (paid media, SEO, affiliates, partnerships).\r\n- Manage lifecycle marketing programs including email/SMS, loyalty, subscriptions, and referral initiatives.\r\n- Support go-to-market execution for new products and services, including launch timelines, asset delivery, and cross-functional coordination.\r\n- Gather and synthesize customer, market, and competitive insights to inform campaign decisions.\r\n- Maintain performance dashboards and contribute to regular reporting cadences.\r\n- Manage marketing budget line items with attention to ROI and contribution margin.\r\n- Coordinate agency and vendor partners, tracking deliverables against KPIs.\r\n- Lead and mentor a high-performing marketing team by setting clear goals, coaching consistently, and creating growth opportunities that build both individual capability and collective impact.",
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