Senior Performance Marketing Manager

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">About REBEL</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">REBEL is the first and largest tech platform transforming retail’s $1 trillion returns problem into a smarter, more sustainable model. As the only Certified B Corporation returns recommerce marketplace backed by top-tier investors, we’re leading the returns revolution—partnering with over 2,500 top brands to give shoppers unbeatable deals of up to 70% off on open-box products, while keeping millions of pounds of returns out of landfills every year.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">REBEL is looking for a Senior Performance Marketing Manager to own and scale paid acquisition across our core channels. This is a hands-on role with real budget, real autonomy, and a direct line to business impact. You'll work within a fast-moving team that values execution over process and results over optics. </span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><span style=\"color: rgb(72, 65, 63)\">Please note this position requires employees to be in our Bay-Bloor office at least 2 days a week. </span></span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">This role reports to the SVP of Strategy &amp; Business Operations. </span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What you'll own:</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Paid channels, end to end.</span><span style=\"font-family: Arial, sans-serif\"> Meta, Google (Search, YouTube, PMax), and emerging channels where our customers are (TikTok, Pinterest, CTV). You'll set the strategy, run the campaigns, and optimize continuously — with CAC, ROAS, and LTV as your guiding metrics.</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Bidding and automation.</span><span style=\"font-family: Arial, sans-serif\"> Beyond surface-level platform knowledge, you understand how algorithms behave and how to work with them. You'll apply that expertise to drive meaningful efficiency gains and build the tooling and scripts to make those gains repeatable and scalable.</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Budget ownership.</span><span style=\"font-family: Arial, sans-serif\"> You'll manage spend with a portfolio mindset — dynamically allocating across campaigns to maximize marginal returns. That includes owning the forecast: spend, volume, CAC, and payback period, and being accountable to it.</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Full-funnel optimization.</span><span style=\"font-family: Arial, sans-serif\"> From ad creative through landing page to onboarding, you'll partner with product, creative, and martech to identify friction in the conversion path and systematically address it through structured testing.</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Data feed management at scale.</span><span style=\"font-family: Arial, sans-serif\"> You'll own the health and performance of our product data feeds across Google Shopping, Meta Catalog, and other feed-driven channels. With thousands of SKUs in the catalog, you'll know how to structure, segment, and optimize feeds to maximize coverage and relevance.</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Scalable systems.</span><span style=\"font-family: Arial, sans-serif\"> You'll build the frameworks, automations, and repeatable processes that increase execution speed and allow the function to scale without proportional headcount growth.</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What you'll bring:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">6+ years in performance marketing or growth, with deep hands-on experience across Meta and Google Ads</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">A demonstrated track record of CAC reduction and LTV improvement, measured at the quarterly level</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong command of platform bidding strategies, audience signals, and campaign architecture</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Hands-on experience managing large-scale product data feeds (thousands of SKUs) across Google Merchant Center, Meta Catalog, or similar — including feed optimization, troubleshooting, and segmentation strategies</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Experience with programmatic buying and an ability to evaluate incremental channel opportunities</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Solid unit economics fluency — CAC, LTV, contribution margin, and payback periods</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Familiarity with automation tools, AI-assisted workflows, or scripting to improve campaign execution</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Working knowledge of affiliate program management, including partner recruitment, commission structuring, and incrementality measurement</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">A rigorous, data-driven approach to testing and experimentation</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Strong intuition around merchandising and ecommerce economics — understanding how pricing, inventory freshness, margin structure, product quality, and assortment strategy influence paid media performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Background in a scaling, venture-backed startup — in a marketplace or DTC environment — is a firm requirement. We move fast, resources are finite, and the ability to execute independently without layers of support is essential. If your experience is primarily from large organizations with dedicated channel specialists, agency teams, or significant operational infrastructure, this role will likely not be the right fit.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Comfortable operating as an autonomous contributor while influencing across product, analytics, and creative teams</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Pay Transparency</span></p>\n<p><span style=\"font-size: 12pt\">This is a full-time, exempt position eligible to receive a base salary. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience.</span></p>\n<p><span style=\"font-size: 12pt\">Initial base salary range for this remote position = CAD $125,000 - 165,000</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Equal Opportunity</span></p>\n<p><span style=\"font-size: 12pt\"><span>REBEL is committed to employing a diverse workforce and is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, disability, pregnancy, or any other characteristics protected by law. REBEL is committed to compliance with all applicable fair employment practice laws. If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please contact </span><span style=\"color: rgb(11, 79, 209)\">[email protected]</span></span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-style: italic\">REBEL may, from time to time, use AI-integrated technology to help us process and evaluate applications more efficiently. This includes tools that screen and assess candidate qualifications based on the requirements for this role. While these tools assist our workflow, all final selection decisions are made by our hiring team.</span></p>",
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