Growth Marketing Manager

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    "id": "37",
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      "city": "Carlsbad",
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    "jobOpeningName": "Growth Marketing Manager",
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    "datePosted": "2026-01-14",
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    "description": "<p><span style=\"font-weight: bold\"><span style=\"font-family: Arial, sans-serif; font-size: 13px\">About ESM </span></span></p>\n<p><span style=\"font-size: 10pt\">ESM is a tech-enabled Risk Management firm dedicated to improving outcomes in Workers’ Compensation, Safety, and OSHA Compliance. We provide Claims Management, Safety/Compliance consulting, and a suite of proprietary SaaS tools, including a digital inspection app, LMS, analytics dashboards, and a subscription-based compliance library, all designed to deliver actionable Business Intelligence to employers.</span></p>\n<p><span style=\"font-size: 10pt\"> </span></p>\n<p><span style=\"font-size: 10pt\">This is an opportunity to join a company that is in growth mode. We are a seasoned company that acts like a startup. Please visit our website for more information <a href=\"http://www.esminsite.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.esminsite.com</a></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 13px\"> </span></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-family: Arial, sans-serif; font-size: 13px\">Job Description:</span></span></p>\n<p><span style=\"font-size: 10pt\">We are looking for a Growth Marketing Manager to lead demand generation, pipeline growth, and revenue acceleration across the full customer lifecycle. This role blends strategy, execution, experimentation, and analytics, and is ideal for a hands-on operator who enjoys building scalable systems from the ground up.</span></p>\n<p><span style=\"font-size: 10pt\"> </span></p>\n<p><span style=\"font-size: 10pt\">You will work closely with the CEO and cross-functional partners across Service, Sales, Customer Success, and Operations to design and execute growth programs that directly impact revenue. This role has high visibility, high ownership, and meaningful influence on how the company scales its go-to-market engine.</span></p>\n<p><span style=\"font-size: 10pt\"> </span></p>\n<p><span style=\"font-size: 10pt\">If you’re a tech-savvy, marketing crazed professional who is creative, has innovative ideas to improve the customer experience, build brand presence, and is comfortable working with an exciting team, reach out!</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 13px\"> </span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Core Responsibilities: </span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own growth across the full funnel, including acquisition, activation, engagement, retention, and revenue.</span></li>\n<li><span style=\"font-size: 10pt\">Design, execute, and analyze experiments across paid, organic, lifecycle, and emerging channels to drive pipeline and revenue growth.</span></li>\n<li><span style=\"font-size: 10pt\">Manage and optimize paid acquisition channels such as Google Ads, LinkedIn, Meta, and affiliate partnerships.</span></li>\n<li><span style=\"font-size: 10pt\">Partner with Service and Customer Success to improve onboarding, activation, and conversion rates throughout the customer journey.</span></li>\n<li><span style=\"font-size: 10pt\">Build and optimize lifecycle programs across email, in-app messaging, onboarding, and reactivation campaigns.</span></li>\n<li><span style=\"font-size: 10pt\">Define, track, and report on core growth metrics including CAC, LTV, pipeline contribution, churn, ARPU, and conversion rates.</span></li>\n<li><span style=\"font-size: 10pt\">Develop dashboards, attribution models, and forecasting frameworks to support executive-level decision making.</span></li>\n<li><span style=\"font-size: 10pt\">Leverage AI tools and automation to accelerate experimentation, scale output, and improve marketing efficiency.</span><br></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">C<br>ontent Responsibilities: </span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Support the development of high-quality content including computer-based trainings (via Synthesia), case studies, website content, and other marketing assets.</span></li>\n<li><span style=\"font-size: 10pt\">Organize and map ESM’s compliance content library within the INSITE SaaS platform to align with the AI Agent, including policies, checklists, forms, and training materials by industry.</span></li>\n<li><span style=\"font-size: 10pt\">Oversee the creation, editing, publishing, and ongoing management of content across multiple platforms and channels.</span></li>\n<li><span style=\"font-size: 10pt\">Review computer-based training content to ensure formatting consistency, clarity, and accuracy.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">How You Will Make an Impact</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Drive measurable pipeline and revenue growth by defining and executing our next-stage demand generation strategy.</span></li>\n<li><span style=\"font-size: 10pt\">Build a culture of structured experimentation, learning, and continuous optimization across marketing initiatives.</span></li>\n<li><span style=\"font-size: 10pt\">Strengthen alignment between Marketing, Sales, and Customer Success to ensure marketing efforts translate into high-quality, measurable revenue impact.</span></li>\n<li><span style=\"font-size: 10pt\">Lay the foundation for scalable growth by implementing repeatable processes, systems, and reporting frameworks.</span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span style=\"font-family: Arial, sans-serif; font-size: 13px\"><br>Requirements:</span></span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">5–7+ years of experience in growth marketing, demand generation, or performance marketing within a B2B SaaS environment.</span></li>\n<li><span style=\"font-size: 10pt\">Demonstrated success driving pipeline and revenue growth through data-driven marketing initiatives.</span></li>\n<li><span style=\"font-size: 10pt\">Strong experimentation mindset with experience designing and analyzing tests across multiple channels.</span></li>\n<li><span style=\"font-size: 10pt\">Hands-on experience with lifecycle marketing, funnel optimization, and content-driven growth programs.</span></li>\n<li><span style=\"font-size: 10pt\">Strong analytical instincts and comfort working with dashboards, attribution models, and performance forecasts.</span></li>\n<li><span style=\"font-size: 10pt\">Ability to operate effectively in ambiguous, fast-paced environments and collaborate across teams.</span></li>\n<li><span style=\"font-size: 10pt\">Clear, confident communicator capable of presenting insights and recommendations to executive stakeholders.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span style=\"font-family: Arial, sans-serif; font-size: 13px\">Schedule, Hours &amp; Location:</span></span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 13px\">Monday - Friday </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 13px\">8:30 am – 5:00 pm </span></li>\n<li><span style=\"font-size: 10pt\">Orange County to San Diego, California</span></li>\n<li><span style=\"font-size: 10pt\">Currently a remote position with occasional in-person strategy meetings in Carlsbad.</span><br></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 13px\"> </span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Compensation</span><br></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Competitive salary</span></li>\n<li><span style=\"font-size: 10pt\">Comprehensive Benefits</span></li>\n<li><span style=\"font-size: 10pt\">401K Match</span></li>\n<li><span style=\"font-size: 10pt\">Stock Options</span></li>\n<li><span style=\"font-size: 10pt\">Work From Home</span><br></li>\n</ul>\n<p><span style=\"font-size: 10pt\"> </span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\"><span style=\"font-family: Arial, sans-serif\">No recruiters please</span></span></p>",
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