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"description": "<p><span style=\"font-size: 12pt; font-weight: bold\">Job Title: Digital Fundraising Specialist</span></p>\n<p><span style=\"font-size: 12pt\">Organization: Greenpeace MENA</span></p>\n<p><span style=\"font-size: 12pt\">Department: GP MENA Fundraising Department</span></p>\n<p><span style=\"font-size: 12pt\">Reports to: Fundraising Director </span></p>\n<p><span style=\"font-size: 12pt\">Location: The job is based in the MENA region</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold; text-decoration: underline\">OVERALL PURPOSE</span></p>\n<p><span style=\"font-size: 12pt\">The Digital Fundraiser's main focus is implementing digital fundraising tactics according to the fundraising strategy and priorities from the operational point-of-view to achieve annual digital fundraising targets and goals. Its main purpose is to support the </span><span style=\"font-size: 12pt\">Fundraising Director </span><span style=\"font-size: 12pt\">in developing creative concepts, designing and producing digital fundraising materials, and ensuring its full alignment with the supporter service strategy.</span></p>\n<p><span style=\"font-size: 12pt\">This position is also responsible for setting and implementing web analytics tools and measuring digital fundraising performance.</span></p>\n<p><span style=\"font-size: 12pt\">The ultimate goal for this position is to increase our digital supporter base and maximize the engagement and retention levels that will lead to the financial resilience and independence of Greenpeace MENA. </span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold; text-decoration: underline\">SCOPE</span></p>\n<p><span style=\"font-size: 12pt\">The Digital Fundraiser will maximize engagement from individuals by implementing and continuously improving engagement methods across digital and multi-platform channels. They will be responsible for creating campaigns that engage individuals, convert supporters to donors and activists, and maximize the lifetime value of donors to the organization acquired via digital and multi-channel acquisition drives. They will use digital channels to enhance the success of campaigns, including fundraising campaigns.</span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold; text-decoration: underline\">RESPONSIBILITIES</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold; text-decoration: underline\">Conceptual tasks, Strategy, Development and/or Project Development</span><span style=\"font-size: 12pt; font-weight: bold\"> </span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Support the Fundraising Director in</span><span style=\"font-size: 12pt\"><br></span><span style=\"font-size: 12pt\">conceiving and developing the digital fundraising roadmap to acquire and retain new online donors.</span></li>\n<li><span style=\"font-size: 12pt\">All materials produced shall be made based on adequate audience targeting according to their communications preferences (i.e., channel, message type, language, etc.) and type of support relationship (e.g., cold lists, warm lists, etc.); this position delivers our message effectively to our audiences thanks to its deep understanding of Greenpeace’s values and activities.</span></li>\n<li><span style=\"font-size: 12pt\">Develop loyalty tools according to retention and upgrading plans.</span></li>\n<li><span style=\"font-size: 12pt\">Liaise with peers within the Greenpeace network to share best practices and experiences with digital fundraising.</span></li>\n<li><span style=\"font-size: 12pt\">Research and investigate new market trends and new media fundraising cases from other players.</span></li>\n<li><span style=\"font-size: 12pt\">Contribute to the effectiveness and development of the fundraising department and digital work through active participation in fundraising meetings, weekly Web team meetings, and the yearly planning process. </span></li>\n<li><span style=\"font-size: 12pt\">Launch and manage multichannel drives (paid social, Google Grants, display, SMS, email) with A/B‑tested creative, targeting, and landing pages<br></span><br></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold; text-decoration: underline\">Implementation</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Roll out and report on digital acquisition tactics (web, mobile, e-mail, social networks, etc.).</span></li>\n<li><span style=\"font-size: 12pt\">Roll out and report on loyalty initiatives according to retention and upgrading plans.</span></li>\n<li><span style=\"font-size: 12pt\">Work closely together with other fundraisers to ensure appropriate integration of digital tactics with other channels (direct mail, telemarketing, support services).</span></li>\n<li><span style=\"font-size: 12pt\">Define with the Fundraising Director yearly objectives (income, number of gifts, number of new supporters). </span></li>\n<li><span style=\"font-size: 12pt\">Work</span><span style=\"font-size: 12pt\"><br></span><span style=\"font-size: 12pt\">alongside campaign and mobilization teams in Greenpeace MENA to ensure effective integration with the digital fundraising strategies.</span></li>\n<li><span style=\"font-size: 12pt\">Integrate our fundraising efforts with social media by creating content and visuals for sharing and implementing social media-based platforms for lead generation and retargeting advertising.<br><br></span></li>\n</ul>\n<p><span style=\"font-size: 12pt; font-weight: bold; text-decoration: underline\">Compliance / Keeping Framework Conditions</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">Additionally, digital acquisition materials, particularly when reaching wider audiences (e.g., via Greenpeace's website), are produced in liaison with the program in order to ensure coherence in our branding positioning and development as well as campaign objectives.</span></li>\n<li><span style=\"font-size: 12pt\">Comply with Greenpeace policies at all times regarding funding sources, confidentiality, data handling, etc.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold; text-decoration: underline\">QUALIFICATIONS, SKILLS, AND EXPERIENCE</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Experience & skills.<br></span></p>\n<ul>\n<li><span style=\"font-size: 12pt\">5+ years of experience in professional digital marketing, including advertising in digital channels.</span></li>\n<li><span style=\"font-size: 12pt\">Strong knowledge and practical understanding of fundraising.</span><br></li>\n<li><span style=\"font-size: 12pt\">Knowledge and/or experience in web-related software (HTML coding, Photoshop, Illustrator, etc.)</span><br></li>\n<li><span style=\"font-size: 12pt\">Knowledge and/or experience in graphic design and production of electronic materials.</span><br></li>\n<li><span style=\"font-size: 12pt\">Knowledge of and/or experience in using marketing tools (e.g., audience analysis, message testing, and surveys).</span></li>\n<li><span style=\"font-size: 12pt\">Awareness and knowledge of the local fundraising market.</span></li>\n<li><span style=\"font-size: 12pt\">Knowledge of Google Analytics for tracking and measuring success.</span></li>\n<li><span style=\"font-size: 12pt\">Practice the standing of the mobile market, the SMS market, the PPC, and the PPL markets.</span></li>\n<li><span style=\"font-size: 12pt\">Presentation and reporting skills.</span></li>\n<li><span style=\"font-size: 12pt\">Strong knowledge of Google Grants.</span></li>\n<li><span style=\"font-size: 12pt\">Project management skills, with the ability to advise on effective test programs. Strong communication skills.</span></li>\n</ul>\n<ul>\n<li><span style=\"font-size: 12pt\">Strong analytical and problem-solving skills.</span></li>\n<li><span style=\"font-size: 12pt\">Proven ability to work as part of a team and actively pursue networking, with the ability to work remotely. </span></li>\n<li><span style=\"font-size: 12pt\">Excellent interpersonal relationship skills and networking capabilities, in particular, building constructive and long-term relationships with both internal and external parties</span><span style=\"font-size: 10pt\">.</span></li>\n<li><span style=\"font-size: 12pt\">Excellent command of written and verbal communication skills in Arabic and good command of the English language. French is a plus.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-weight: bold\">Commitment </span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Commitment to Greenpeace’s core values in response to environmental and peace issues through non-violent, direct action-led campaigning in line with its mission.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt; font-weight: bold\">Disclaimer</span></p>\n<p><span style=\"color: rgb(34, 34, 34); font-size: 12pt\">Greenpeace MENA is committed to achieving diversity within its workforce and encourages applicants irrespective of gender, nationality, disability, sexual orientation, culture, religion, and ethnic background to apply. All applications will be treated with the strictest confidence.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">How to apply</span></p>\n<p><span style=\"font-size: 12pt\">Please send your CV and Cover Letter to this </span><a href=\"https://gpmena.bamboohr.com/careers/107\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-size: 12pt; font-weight: bold\">link </span></a><span style=\"font-size: 12pt\">no later than March 18, 2026.</span></p>",
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