Email Marketing Specialist (m/f/d)

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  "active_status": "active"
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  "language": "en",
  "location": {
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{
  "id": "2588442",
  "name": "Email Marketing Specialist (m/f/d)",
  "office": "Düsseldorf",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-31T11:50:43+00:00",
  "seniority": "experienced",
  "department": "05 Office Team - Marketing",
  "occupation": "general_and_other_marketing_and_product",
  "subcompany": "TP-Link Deutschland GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Your Responsibilities:",
      "value": "<ul><li><strong>Klaviyo & Shopify Granular Operations: </strong>Architect, manage, and continuously optimize complex automated email flows (such as welcome series, abandoned checkout, browse abandonment, and win-back flows) using Klaviyo integrated with our Shopify store.</li><li><strong>Advanced Segmentation: </strong>Develop highly targeted customer segments based on shopping behavior, engagement metrics, and purchase history to deliver deeply personalized content.</li><li>I<strong>nternal System Management & Amazon SES Campaigns: </strong>Plan and execute high-volume promotional newsletters and product launch emails using our internal sending system and Amazon SES.</li><li><strong>Deliverability Management: </strong>Monitor sender reputation, bounce/Unsubscribe rates, and spam complaints. Apply best practices to ensure maximum inbox placement and list hygiene.</li><li><strong>A/B Testing & Optimization: </strong>Continuously test subject lines, email copy, creative assets, and send times to improve engagement metrics and drive higher conversions.</li><li><strong>Cross-Functional Collaboration:</strong> Work closely with the visual designer, copywriter and performance marketing teams to optimize on-site lead generation, engaging email content and ensure a cohesive customer journey.</li></ul>"
    },
    {
      "name": "Your Profile:",
      "value": "<ul><li><strong>Proven Experience: </strong>3+ years of experience in e-commerce, digital marketing, or a dedicated DTC role, with a demonstrated track record of scaling direct sales.</li><li><strong>Holistic E-commerce Knowledge: </strong>Deep understanding of the entire digital retail ecosystem, including Shopify operations, CRM tools and email marketing tools such as Klaviyo and Amazon SES.</li><li><strong>Customer-Centric Approach:</strong> A strong passion for understanding consumer behavior and crafting personalized, meaningful brand experiences.</li><li><strong>Analytical Proficiency:</strong> Excellent ability to interpret data from platforms like Google Analytics and Shopify to make informed, strategic business decisions.</li><li><strong>Language:</strong> Professional working proficiency in English and German.</li></ul>"
    },
    {
      "name": "What we offer:",
      "value": "<ul style=\"border:0px solid;color:rgb(31,31,31);font-size:14px;font-style:normal;font-weight:400;text-transform:none;font-family:Inter, '-apple-system', BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';background-color:rgb(255,255,255);\"><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">An independent role with own responsibilities in an innovative, and market-leading international company. </li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">A friendly and motivated team, great opportunities to develop yourself with the company.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">An attractive salary with target-related OTE bonus (\"on-target-earnings\").</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">28-31 annual holidays, increasing with tenure, as well as special vacation days on various occasions.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Partial remote working.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Company pension scheme (betriebliche Altersvorsorge).</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Employee referral award. </li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Ergonomic office chairs and height-adjustable workplaces.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Modern office with free parking places.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Free drinks and good tea and coffee.</li><li style=\"border:0px solid;margin:0px;font-family:Arial, Helvetica, sans-serif;font-size:15px;\">Employee discounts on our wide range of our products.</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Full time Employee"
}