Home › Companies › Eicl Fa Em5 Oraclecloud Com CX 1 › Manager, Program Activation
Manager, Program Activation
Eicl Fa Em5 Oraclecloud Com CX 1 · Miami, FL, United States; US Corporate Office, Miami, FL, US · Hybrid · Active · Oracle Recruiting Cloud / Fusion HCM
Job facts
| Field | Value |
|---|---|
| Company | Eicl Fa Em5 Oraclecloud Com CX 1 |
| Title | Manager, Program Activation |
| Normalized title | - |
| Department / team | Marketing |
| Location | Miami, FL, United States |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
| Posted / first seen | 2026-06-18 / 2026-06-19 |
| Changed / last seen | 2026-06-19 / 2026-06-20 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Eicl Fa Em5 Oraclecloud Com CX 1. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Oracle Recruiting Cloud / Fusion HCM. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Miami. | Open |
| Department jobs | Active postings in Marketing. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Eicl Fa Em5 Oraclecloud Com CX 1 |
| Source | 531d8b68-96ab-4230-a5dd-374f6c32274d |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
Description
Description
One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone.
We are looking for a Manager, Program Activation. The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.
Here’s a summary of what Princess is looking for in the Manager, Program Activation. Is this you?
Responsibilities:
Campaign Orchestration & Execution:
Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools.
Utilize data and insights to create personalized and effective customer journeys across multiple channels.
Manage tactical deployment timing, quality control, and audience segmentation/targeting
Serve as a technical expert for complex campaign troubleshooting and optimization
Manage all 1:1 transactional communication
Team Leadership & Development:
Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities.
Foster a culture of technical excellence and continuous learning within the team.
Provide technical guidance and hands-on support for complex campaign implementations
Drive professional development and technical skill advancement across the team.
Performance Analysis & Optimization:
Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements.
Use data and insights to inform decision-making and optimize future marketing programs.
Communicate channel performance, insights, and recommendations to senior leadership.
Process Improvement and Innovation:
Develop the campaign activation process and ensure it is followed.
QC all tactic outputs for list and message accuracy
Provide new creative solutions to improve email, mobile and direct mail
Technology Management & Innovation:
Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency.
Stay current with martech industry trends and recommend technology upgrades or additions
Ensure data quality, compliance, and technical performance across all platforms
Knowledge & Skills:
Scope: The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.
Problem solving: This role requires advanced problem-solving skills, particularly in analyzing complex datasets to uncover actionable insights that inform marketing strategy. The Manager must anticipate challenges such as complex marketing calendars, fluctuating guest behavior, competitive market shifts, and campaign performance variability. Solutions often involve synthesizing data from multiple sources, building custom reporting, and applying predictive analytics to optimize conversion rates and reduce cancellations. The role also demands agility in adjusting based on real-time performance metrics.
Impact: This role has a significant impact on the business by shaping the standards and execution of consumer marketing programs that drive revenue and guest loyalty. By strategically leading the operational use of our martech products and capabilities, the role influences key performance indicators across the marketing funnel. The campaigns and initiatives led by this role directly contribute to the organization's financial success and set benchmarks for personalized marketing excellence.
Leadership: This role requires strong leadership capabilities, including direct management of a team of marketing professionals. The Manager is responsible for mentoring and developing team members, and fostering an innovative, collaborative, and high-performing culture.
Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.
Skills: Strong time management and organizational skills
Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks..
Requirements:
Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field
5+ years in CRM, lifecycle marketing, or marketing operations
3+ years managing teams
Hands on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud
Experience with enhanced email tools; Litmus, MoveableInk, etc.
Strong understanding of campaign orchestration and journey design
Excellent project management abilities, adept and handling multiple projects and priorities.
Proficiency in data analysis and a data-driven decision-making approach to marketing.
Minimum Qualifications (if preferred but not required, list as such):
Proven track record of developing and executing successful marketing campaigns
Exceptional leadership and team management skills, with the ability to inspire and motivate others.
Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders.
Familiarity with marketing tools, project management software, and data analytics platforms.
Travel: Less than 25% non-shipboard travel likely
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays.
Princess provides comprehensive and innovative benefits to meet your needs, including:
What You Can Expect
Cruise and Travel Privileges for You and Your Family Health Benefits 401(k) Employee Stock Purchase Plan Training & Professional Development Tuition & Professional Certification Reimbursement Rewards & Incentives
Our Culture… Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: princess.com/en-us/company-information
Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected] .
#PCL
#LI-Hybrid
#LI-TM1
Full job record
| Job ID | ceb522bed97612272235603fa30a6520f3a0d359 |
| Org ID | 6725c280-93e6-4ca9-94bb-06c9a573ad54 |
| Source ID | 531d8b68-96ab-4230-a5dd-374f6c32274d |
| Board ID | 531d8b68-96ab-4230-a5dd-374f6c32274d |
| Provider | oracle_hcm |
| Provider Job Key | 13238 |
| Title | Manager, Program Activation |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Miami, FL, United States; US Corporate Office, Miami, FL, US |
| Department | Marketing |
| Team | — |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | FL |
| City | Miami |
| Salary Raw | Description One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. We are looking for a Manager, Program Activation. The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation. Here’s a summary of what Princess is looking for in the Manager, Program Activation. Is this you? Responsibilities: Campaign Orchestration & Execution: Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools. Utilize data and insights to create personalized and effective customer journeys across multiple channels. Manage tactical deployment timing, quality control, and audience segmentation/targeting Serve as a technical expert for complex campaign troubleshooting and optimization Manage all 1:1 transactional communication Team Leadership & Development: Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities. Foster a culture of technical excellence and continuous learning within the team. Provide technical guidance and hands-on support for complex campaign implementations Drive professional development and technical skill advancement across the team. Performance Analysis & Optimization: Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements. Use data and insights to inform decision-making and optimize future marketing programs. Communicate channel performance, insights, and recommendations to senior leadership. Process Improvement and Innovation: Develop the campaign activation process and ensure it is followed. QC all tactic outputs for list and message accuracy Provide new creative solutions to improve email, mobile and direct mail Technology Management & Innovation: Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency. Stay current with martech industry trends and recommend technology upgrades or additions Ensure data quality, compliance, and technical performance across all platforms Knowledge & Skills: Scope: The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation. Problem solving: This role requires advanced problem-solving skills, particularly in analyzing complex datasets to uncover actionable insights that inform marketing strategy. The Manager must anticipate challenges such as complex marketing calendars, fluctuating guest behavior, competitive market shifts, and campaign performance variability. Solutions often involve synthesizing data from multiple sources, building custom reporting, and applying predictive analytics to optimize conversion rates and reduce cancellations. The role also demands agility in adjusting based on real-time performance metrics. Impact: This role has a significant impact on the business by shaping the standards and execution of consumer marketing programs that drive revenue and guest loyalty. By strategically leading the operational use of our martech products and capabilities, the role influences key performance indicators across the marketing funnel. The campaigns and initiatives led by this role directly contribute to the organization's financial success and set benchmarks for personalized marketing excellence. Leadership: This role requires strong leadership capabilities, including direct management of a team of marketing professionals. The Manager is responsible for mentoring and developing team members, and fostering an innovative, collaborative, and high-performing culture. Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques. Skills: Strong time management and organizational skills Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks.. Requirements: Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field 5+ years in CRM, lifecycle marketing, or marketing operations 3+ years managing teams Hands on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud Experience with enhanced email tools; Litmus, MoveableInk, etc. Strong understanding of campaign orchestration and journey design Excellent project management abilities, adept and handling multiple projects and priorities. Proficiency in data analysis and a data-driven decision-making approach to marketing. Minimum Qualifications (if preferred but not required, list as such): Proven track record of developing and executing successful marketing campaigns Exceptional leadership and team management skills, with the ability to inspire and motivate others. Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders. Familiarity with marketing tools, project management software, and data analytics platforms. Travel: Less than 25% non-shipboard travel likely Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. Physical Demands: Work primarily in a climate-controlled environment with minimal safety/health hazard potential. This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays. Princess provides comprehensive and innovative benefits to meet your needs, including: What You Can Expect Cruise and Travel Privileges for You and Your Family Health Benefits 401(k) Employee Stock Purchase Plan Training & Professional Development Tuition & Professional Certification Reimbursement Rewards & Incentives Our Culture… Stronger Together Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: princess.com/en-us/company-information Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. Americans with Disabilities Act (ADA) Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected] . #PCL #LI-Hybrid #LI-TM1 |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | week |
| Source URL | https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/13238 |
| Apply URL | https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/13238 |
| First Seen At | 2026-06-19 11:13:57Z |
| Last Seen At | 2026-06-20 11:53:58Z |
| Last Checked At | 2026-06-20 11:53:58Z |
| Last Changed At | 2026-06-19 11:13:57Z |
| Inactive At | — |
| Source Posted At | 2026-06-18 19:03:36Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=eicl.fa.em5.oraclecloud.com|CX_1/date=2026-06-20/2026-06-20T11-53-52-028Z-7e8730644f297419a6e28ebcdf1f11a598550d51d9f0a19adf36a55386a190c2.json |
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"ExternalDescriptionStr": "<p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">One of the best-known names in cruising, Princess is the world’s leading international premium cruise line and tour company, carrying millions of guests each year to hundreds of destinations around the globe. We give our guests the Medallion Class experience others simply can’t. The Love Boat promises something for everyone. </span></span></p><p style=\"margin-bottom: 0in;\"> </p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">We are looking for a Manager, Program Activation. The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation. </span></span></p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Here’s a summary of what Princess is looking for in the Manager, Program Activation. Is this you? </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><strong>Responsibilities:</strong> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Campaign Orchestration & Execution:</span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Utilize data and insights to create personalized and effective customer journeys across multiple channels.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Manage tactical deployment timing, quality control, and audience segmentation/targeting</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Serve as a technical expert for complex campaign troubleshooting and optimization</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Manage all 1:1 transactional communication</span></span></p></li></ul><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Team Leadership & Development:</span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Foster a culture of technical excellence and continuous learning within the team.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Provide technical guidance and hands-on support for complex campaign implementations</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Drive professional development and technical skill advancement across the team.</span></span></p></li></ul><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Performance Analysis & Optimization:</span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Use data and insights to inform decision-making and optimize future marketing programs.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Communicate channel performance, insights, and recommendations to senior leadership.</span></span></p></li></ul><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Process Improvement and Innovation:</span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Develop the campaign activation process and ensure it is followed.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">QC all tactic outputs for list and message accuracy</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Provide new creative solutions to improve email, mobile and direct mail</span></span></p></li></ul><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Technology Management & Innovation:</span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Stay current with martech industry trends and recommend technology upgrades or additions</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Ensure data quality, compliance, and technical performance across all platforms</span></span></p></li></ul><p style=\"margin-bottom: 0in;\"> </p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><strong>Knowledge & Skills:</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Scope: The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP). This role combines hands-on operational management, technical expertise, and team leadership. The role is responsible for managing a team of Campaign Activation Specialists while serving as the operational lead for our martech strategy and implementation.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Problem solving: This role requires advanced problem-solving skills, particularly in analyzing complex datasets to uncover actionable insights that inform marketing strategy. The Manager must anticipate challenges such as complex marketing calendars, fluctuating guest behavior, competitive market shifts, and campaign performance variability. Solutions often involve synthesizing data from multiple sources, building custom reporting, and applying predictive analytics to optimize conversion rates and reduce cancellations. The role also demands agility in adjusting based on real-time performance metrics.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Impact: This role has a significant impact on the business by shaping the standards and execution of consumer marketing programs that drive revenue and guest loyalty. By strategically leading the operational use of our martech products and capabilities, the role influences key performance indicators across the marketing funnel. The campaigns and initiatives led by this role directly contribute to the organization's financial success and set benchmarks for personalized marketing excellence.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Leadership: This role requires strong leadership capabilities, including direct management of a team of marketing professionals. The Manager is responsible for mentoring and developing team members, and fostering an innovative, collaborative, and high-performing culture.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Skills: Strong time management and organizational skills</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Abilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks..</span></span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><strong>Requirements:</strong> </span></span></p><ul><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">5+ years in CRM, lifecycle marketing, or marketing operations</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">3+ years managing teams</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Hands on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Experience with enhanced email tools; Litmus, MoveableInk, etc.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Strong understanding of campaign orchestration and journey design</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Excellent project management abilities, adept and handling multiple projects and priorities.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Proficiency in data analysis and a data-driven decision-making approach to marketing.</span></span></p></li></ul><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Minimum Qualifications (if preferred but not required, list as such):</span></span></p><ul><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Proven track record of developing and executing successful marketing campaigns</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Exceptional leadership and team management skills, with the ability to inspire and motivate others.</span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders. </span></span></p></li><li><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Familiarity with marketing tools, project management software, and data analytics platforms.</span></span></p></li></ul><p style=\"margin-bottom: 0in;\"> </p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><u>Travel: </u></span></span><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"> Less than 25% non-shipboard travel likely</span></span></p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><u>Work Conditions:</u></span></span><span> Work</span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"> primarily in a climate-controlled environment with minimal safety/health hazard potential.</span></span></p><p><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><u>Physical Demands:</u> Work primarily in a climate-controlled environment with minimal safety/health hazard potential.</span></span></p><p> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays. </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(32, 31, 30); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Princess provides comprehensive and innovative benefits to meet your needs, including:</span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><strong>What You Can Expect</strong> </span></span></p><ul style=\"list-style-type: disc;\"><li style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Cruise and Travel Privileges for You and Your Family </span></span></li><li style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Health Benefits </span></span></li><li style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">401(k) </span></span></li><li style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Employee Stock Purchase Plan </span></span></li><li style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Training & Professional Development </span></span></li><li style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Tuition & Professional Certification Reimbursement </span></span></li><li style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Rewards & Incentives </span></span></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(32, 31, 30); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><strong>Our Culture… Stronger Together</strong> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: </span></span><a href=\"https://www.princess.com/en-us/company-information\" target=\"_blank\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">princess.com/en-us/company-information</span></span></a><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Princess is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"><strong>Americans with Disabilities Act (ADA)</strong> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">Princess will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact </span></span><a href=\"mailto:[email protected]\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">[email protected]</span></span></a><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">. </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\"> </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">#PCL </span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">#LI-Hybrid</span></span></p><p style=\"margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; line-height: 115%;\">#LI-TM1</span></span></p>",
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