Head of Social Media

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    "raw": "Gzira, Malta, GZR 1052, Malta",
    "city": "Gzira",
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    "id": "50",
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    "location": {
      "city": "Gzira",
      "state": "Malta"
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    "departmentId": "20584",
    "locationType": "2",
    "jobOpeningName": "Head of Social Media",
    "departmentLabel": "INBOUND MARKETING",
    "employmentStatusLabel": "Full time"
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    "location": {
      "city": "Gzira",
      "state": "Malta",
      "postalCode": "GZR 1052",
      "addressCountry": "Malta"
    },
    "datePosted": "2026-05-08",
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    "description": "<p><span><span>We are looking for </span><span>a </span><span>Head of </span><span>Social Media</span><span> to build, structure, and scale our social media function across multiple brands in the online gambling and sports betting affiliation space. </span></span><span><span>This role will define the direction of social media </span><span>organic activity and influencer marketing </span><span>while also ensuring that strategies are translated into clear execution frameworks and high-quality output.</span></span><span> </span></p>\n<p><span><br></span><br></p>\n<p><span><span>The </span><span>Head of </span><span>Social Media</span><span> will act </span><span>as one of the main decision-making stakeholders in the </span><span>intersection </span><span>between</span><span> </span><span>Inbound,</span><span> Influencer Marketing, </span><span>Lifecycle,</span><span> and Paid. They will </span><span>ensur</span><span>e</span><span> that </span><span>social media platforms are used fruitfully to generate</span><span> brand growth</span><span> and recognition</span><span>, </span><span>traffic</span><span> and engagement</span><span>, </span><span>as well as</span><span> revenue</span><span> generation</span><span>.</span></span><span> </span></p>\n<p><br><br></p>\n<p><span><span style=\"font-weight: bold\">YOUR CHALLENGE:</span></span></p>\n<p><span><br></span><br></p>\n<p><span style=\"font-weight: bold\"><span><span>Social Media Strategy</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Define and own the overall social media strategy across brands, aligned with </span><span>branding</span><span>, </span><span>acquisition</span><span>, and </span><span>monetization</span><span> goals</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Build and evolve the social media team structure </span><span>to fit the </span><span>objectives</span><span> and match the </span><span>maximum</span><span> ROI</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Establish clear </span><span>content pillars, platform strategies, and tone of voice guidelines</span><span> and collaborate </span><span>with the other Marketing leaders to guarantee coherency</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Translate strategy into practical frameworks (content calendars, formats, workflows) that the team can execute consistently</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Define priority platforms and market approaches based on audience and performance</span><span> </span><span>CTA</span></span><br><span> <br></span><span> </span></li>\n</ul>\n<p>Team Leadership and Execution Oversight</p>\n<ul>\n<li><span><span>Directly manage and mentor </span><span>the</span><span> team members</span><span> to foster autonomy as well as adherence to strategic guidelines </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Act as the functional manager of the social tea</span><span>m, leaving </span><span>no gap between strategy and execution</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure high-quality, </span><span>timely</span><span> execution of content, campaigns, and community engagement</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Implement processes for planning, approvals, and publishing across multiple brands</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Foster a test-and-learn culture with clear creative iteration cycles</span></span><span> </span></li>\n</ul>\n<p><span> <br></span><span style=\"font-weight: bold\"><span><span>Multi-Purpose Content Strategy</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Oversee content strategy and output across all key platforms (Meta, TikTok, X, YouTube, etc.), ensuring consistency and scalability across brands </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure content is platform-native, relevant, and aligned with brand positioning, while effectively serving different strategic </span><span>objectives</span><span> (e.g., inbound traffic, in-platform engagement, brand building) </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Drive audience growth, engagement, and retention through innovative formats, trend adoption, and continuous creative testing </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Guide the team in capitalizing on real-time content opportunities (sports events, trending topics, key casino moments), in close collaboration with the Content team and cross-functional squads </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner with the Content function to progressively upskill and empower content writers toward multimedia production and stronger social-first thinking</span></span><span> <br></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>I</span><span>nfluencer Strategy </span><span>and</span><span> Integration</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Define and lead the influencer marketing strategy across key markets</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure influencer content is fully integrated into the broader social and content ecosystem</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Track and </span><span>optimize</span><span> influencer performance based on both brand impact and measurable ROI</span></span><span> <br></span><span> </span></li>\n</ul>\n<p><span style=\"font-weight: bold\"><span><span>Collaboration with Other Marketing Functions</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Establish structured and continuous collaboration with key marketing functions to ensure strong alignment and a cohesive, multi-channel approach across all initiatives </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work closely with the Paid Media team to </span><span>identify</span><span> high-performing organic content for amplification, and build feedback loops where paid performance insights inform and refine organic strategy </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Partner with SEO and Content teams to support content distribution, backlink opportunities, and strategic inbound traffic growth </span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Collaborate with Customer Marketing (CRM/Lifecycle) to support retention and engagement initiatives, ensuring social media contributes to long-term user value </span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Performance &amp; Analytics</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Define</span><span> relevant</span><span> </span><span>objectives</span><span> and </span><span>KPIs </span><span>per activity and asset (</span><span>awareness, engagement, traffic,</span><span> </span><span>contribution to </span><span>revenue</span><span> etc.)</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Build reporting frameworks and dashboards for consistent performance tracking</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Analyze content, platform, and campaign performance to drive continuous optimization</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Ensure insights are translated into actionable improvements for the team</span></span><span> </span></li>\n</ul>\n<p><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Compliance &amp; Governance</span></span></span><span> </span></p>\n<ul>\n<li><span><span>Ensure all social media activity </span><span>complies with</span><span> gambling regulations and platform policies</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Implement clear internal guidelines for content, promotions, and user engagement</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Work closely with Legal and Compliance teams to mitigate risk</span></span><span> </span></li>\n</ul>\n<p><span><br></span><br></p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">LEADERSHIP AND TEAM MANAGEMENT:</span></p>\n<p><br></p>\n<ul>\n<li><span>Managing team performance effectively through the practicing of ongoing performance management, including conducting performance reviews and regular 1-1 meetings.</span><span> </span></li>\n</ul>\n<ul>\n<li><span>Leading by example by delivering positive results and being a visible Catena ambassador.</span><span> </span></li>\n</ul>\n<ul>\n<li><span>Communicating effectively and ensures information is delivered in a clear and timely manner. </span><span> </span></li>\n</ul>\n<ul>\n<li><span>Taking ownership of recruitment and selection for your team by working closely with HR and TA teams.  </span><span> </span></li>\n</ul>\n<ul>\n<li><span>Enabling team and individual growth from induction stage to ongoing learning and development.</span><span> </span><br></li>\n</ul>\n<p><br><br></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">TO DO IT, YOU WILL NEED:</span></p>\n<p><br></p>\n<ul>\n<li><span><span>5</span><span>+ </span><span>years experience</span><span> in social media, digital marketing, or content strategy</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Proven experience building and managing social media teams</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Strong understanding of both organic and paid social ecosystems</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience with influencer marketing and creator partnerships</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Demonstrated ability to translate strategy into scalable execution</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Data-driven mindset with strong analytical and problem-solving skills</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Experience in regulated industries (gambling, </span><span>sportsbetting</span><span>, etc.) is a strong plus</span></span><span> </span></li>\n</ul>\n<ul>\n<li><span><span>Deep understanding of social platforms, trends, and content formats</span></span><span> </span></li>\n</ul>",
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    "jobOpeningName": "Head of Social Media",
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    "minimumExperience": "Senior Manager/Supervisor",
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