Marketing Generalist

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  "source_hash": "4e8caeb1c977cd8aff2dcbbfe88869286cf3d499bb4882b0508bd2f062a9b763",
  "last_changed_at": "2026-05-30T05:48:40.992Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": "Boston",
    "city": "Boston",
    "region": "MA",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.75
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T07:45:08.370Z",
  "launch_scope": {
    "reason": "personio_production_catalog",
    "included": true,
    "location": {
      "raw": "Boston",
      "city": "Boston",
      "region": "MA",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.75
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": "on_site",
  "salary_currency": null
}

{}

{
  "id": "2599816",
  "name": "Marketing Generalist",
  "office": "Boston",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-04-13T18:35:29+00:00",
  "seniority": "entry-level",
  "department": "Growth",
  "occupation": "brand_and_product_marketing",
  "subcompany": null,
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "About us",
      "value": "<p>VisioLab is AI-powered self-checkout for stadiums, arenas, university canteens, corporate campuses, and more. Founded in 2019 by Tim Niekamp and Iwo Gernemann, we're headquartered in Osnabrück with a US office in Boston. 400+ active systems, 3 continents, Series A closed. Our clients include teams from the NFL, NBA, MLS, and NHL. </p><p>Every year, millions of people move faster through food service venues because of what we build.</p>"
    },
    {
      "name": "The role",
      "value": "<p>VisioLab sits at the crossroads of sports, hospitality, and technology. Our product lives in stadiums, arenas, and high-traffic venues - places where speed, experience, and scale actually matter. We need a Marketing Generalist who gets that world and can bridge the gap between our founders and the US market - someone who shows up at a trade show, makes sure everything is set before the first handshake, and still has the eye for a great story when the cameras are rolling.</p><p>This is not a narrow demand gen role. You'll touch everything - content, events, campaigns, case studies, and account-based outreach - with one goal: make VisioLab impossible to ignore in the US sports and hospitality market.</p>"
    },
    {
      "name": "What you'll do",
      "value": "<ul><li><p>Coordinate and represent VisioLab at US industry events and trade shows - from prep to presence to follow-up</p></li><li><p>Create and manage content that speaks to venue operators, F&B directors, and franchise decision-makers</p></li><li><p>Conduct and coordinate case study interviews and turn customer stories into compelling marketing assets</p></li><li><p>Run account-based marketing campaigns in close collaboration with Sales and the founders</p></li><li><p>Work directly with the founding team to translate strategy into execution on the ground in the US</p></li><li><p>Track performance across channels - you know what's working and you cut what isn't</p></li></ul>"
    },
    {
      "name": "What you'll bring",
      "value": "<ul><li><p>2-5 years of marketing experience, ideally with exposure to sports, entertainment, hospitality, or venue-based industries</p></li><li><p>Strong writing and storytelling instincts - you can make complex tech feel exciting and relevant to a US sports audience</p></li><li><p>Hands-on experience across multiple marketing channels - events, content, email, paid, and account based marketing</p></li><li><p>A natural feel for the US sports and hospitality market - you understand the culture, the buyers, and the language</p></li><li><p>Fluent in modern marketing tools: HubSpot, automation, paid platforms, and analytics</p></li><li><p>A bias for action - you ship fast, learn fast, and don't wait for permission</p></li><li><p>Comfortable working as a bridge between a European HQ and a US team that's still being built</p></li></ul>"
    },
    {
      "name": "What We Can Offer You",
      "value": "<ul><li>Flat structure, direct access to the founding team</li><li>High trust, low politics, fast decisions</li><li>On-site in Boston. We're building the heartbeat of our US team and you should want to be part of it</li><li>Visiting NFL, NBA, and NHL venues is part of the job</li><li>Competitive salary</li><li>HRA health coverage — we contribute toward your health insurance costs</li><li>A product live in some of the world's most iconic venues and a story that's only getting bigger</li></ul>"
    }
  ],
  "occupationCategory": "marketing_and_product",
  "recruitingCategory": "Full-time positions US"
}