Paid Media Lead

{
  "content_hash": "532a6bac8a9e2680cf6da7e8b52dfd9be0c99968e919e038af1ed62f9a70ff93",
  "source_hash": "015a9f31eaabd37741742957cc55ef1b09934db9f5c09d8b350cd19204dcda15",
  "last_changed_at": "2026-06-16T10:30:20.290Z",
  "active_status": "active"
}

{
  "dedupe": null,
  "language": "en",
  "location": {
    "raw": "Cape Town, Western Cape, 7441, South Africa",
    "city": "Cape Town",
    "region": "Western Cape",
    "country": null,
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-22T11:19:00.058Z",
  "launch_scope": {
    "reason": "bamboohr_production_catalog",
    "included": true,
    "location": {
      "raw": "Cape Town, Western Cape, 7441, South Africa",
      "city": "Cape Town",
      "region": "Western Cape",
      "country": null,
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": []
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": null,
  "salary_currency": null
}

{}

{
  "list_job": {
    "id": "129",
    "isRemote": null,
    "location": {
      "city": "Cape Town",
      "state": "Western Cape"
    },
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "province": null
    },
    "departmentId": "18602",
    "locationType": "2",
    "jobOpeningName": "Paid Media Lead",
    "departmentLabel": "B2C Marketing",
    "employmentStatusLabel": "Full-Time"
  },
  "detail_errors": [],
  "detail_job_opening": {
    "location": {
      "city": "Cape Town",
      "state": "Western Cape",
      "postalCode": "7441",
      "addressCountry": "South Africa"
    },
    "datePosted": "2026-06-15",
    "atsLocation": {
      "city": null,
      "state": null,
      "country": null,
      "countryId": null
    },
    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 18pt\">Paid Media Lead</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">About Us</span><span style=\"font-size: 12pt; font-weight: 500\">:</span></p>\n<p><span style=\"font-size: 12pt; font-weight: 500\">TourAxis is a global travel group with a portfolio of B2C travel brands offering escorted tours worldwide. Our flagship brand, Expat Explore Travel, has a legacy spanning over 20 years and is widely recognised for providing exceptional value and creating unforgettable group travel experiences. As part of TourAxis, you will develop and optimise products across multiple B2C brands. Each brand has its own positioning, customer profile, and product style. Your work will ensure our tours continue to deliver on experience, quality, and commercial performance, while remaining operationally excellent and market-relevant.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Our Core Values:</span></p>\n<p><span style=\"font-size: 12pt; font-weight: 500\">Our values shape the way we work and define the people we want to join us on our exciting journey:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt; font-weight: 500\">Always Ready to Help</span></li>\n<li><span style=\"font-size: 12pt; font-weight: 500\">Being Trustworthy</span></li>\n<li><span style=\"font-size: 12pt; font-weight: 500\">Solutions Before Problems</span></li>\n<li><span style=\"font-size: 12pt; font-weight: 500\">Family-Style Hosting</span></li>\n<li><span style=\"font-size: 12pt; font-weight: 500\">Show Respect, Earn Respect</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">About the role</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We're looking for a senior Paid Media Lead to own performance marketing across our paid channels. You'll set paid strategy, run the day-to-day across Meta, Google and LinkedIn, and own the paid budget end to end — from forecasting and pacing to attribution and reporting. This is a hands-on leadership role: you'll be the most senior paid expert in the business and the single point of accountability for paid-acquisition performance.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You'll work closely with the commercial and sales teams, sit on the recurring acquisition and platform-partner calls (e.g. Google), and play a central role in both our B2C and B2B initiatives.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">What you'll own</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Paid media strategy across all channels</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> — Meta (Facebook/Instagram) and Google Ads (Search, Performance Max) as the primary channels, with lighter-touch activity across Pinterest, LinkedIn, and TikTok — all aligned to acquisition and revenue targets.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Full budget ownership</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> — forecasting, pacing, and allocation of paid spend across channels, including ringfencing budget for speculative and test activity.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Campaign build and optimisation</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> — structuring, launching, and iterating campaigns; managing bids, audiences, creative testing, and landing-page alignment.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Measurement and attribution</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> — owning paid reporting through GA4 and platform dashboards, reconciling click-to-session gaps, and translating data into clear commercial recommendations.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Partner relationships</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> — representing us on platform-partner and acquisition-alignment calls, and managing agency or freelance support where used.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">What we're looking for</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">5+ years in paid media / PPC, with a track record owning significant monthly spend across Meta and Google.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Deep, hands-on platform expertise: Meta Ads Manager, Google Ads (Search + PMax), and GA4. Working familiarity with Pinterest, LinkedIn, and/or TikTok Ads a plus.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong commercial instinct — comfortable being measured on CPA, ROAS, and revenue, not just clicks.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Fluent with analytics and attribution; able to interrogate data, spot what matters, and act on it.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Confident operating independently and setting the agenda — this is a lead role, not a support one.</span></li>\n</ul>",
    "compensation": null,
    "departmentId": "18602",
    "locationType": "2",
    "seekPromoted": false,
    "jobCategoryId": null,
    "jobOpeningName": "Paid Media Lead",
    "departmentLabel": "B2C Marketing",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
    "jobOpeningShareUrl": "https://touraxis.bamboohr.com/careers/129",
    "employmentStatusLabel": "Full-Time"
  }
}