Social Media Video Producer, TODAY Digital

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          "text": "<p>The 4th Hour of TODAY is looking for a <strong>Social Media Video Producer</strong> to lead digital content for Jenna Bush Hager and Sheinelle Jones across social, digital, and TODAY.com.</p><p>This role is fully embedded with the show and talent, requiring someone who is confident working directly with on-air personalities and celebrity guests in fast-paced, high-visibility environments. They will partner closely with broadcast producers, bookers, and our digital teams to ensure every segment and guest has a strong, strategic digital extension.</p><p>This producer will own the end-to-end execution of content - from ideation through publishing - while driving social franchise development, real-time coverage, video extensions, and editorial output for TODAY.com.</p><p><em>This position is represented by the News Guild – NY CWA.</em></p><p><strong>What You’ll Do:</strong></p><ul><li>Lead real-time digital coverage of the 4th Hour -- clipping, editing, and publishing high-impact moments as they happen&#xa0;</li><li>Own talent coverage, regularly shadowing Jenna &amp; Sheinelle (in-studio, backstage, pre/post-show) to identify and capture social-first content&#xa0;</li><li>Work closely with broadcast producers and booking teams to plan ahead for segments and maximize celebrity guest appearance across platforms&#xa0;</li><li>Concept, build, and lead social franchises (recurring formats, games, interview styles, audience callouts) featuring on-air talent and guests&#xa0;</li><li>Turn each segment and guest into multiple pieces of content (social clips, backstage, quick-turn formats, extended interviews)&#xa0;</li><li>Produce original digital content -&#xa0;from social to video and today.com articles -&#xa0;with talent and celebrity guests, both in-studio and around 30 Rock&#xa0;</li><li>Collaborate with our original video team to produce Jenna &amp; Sheinelle-related video content</li><li>Act as a key bridge between broadcast and digital</li><li>Collaborate with today.com on editorial content tied to the 4th Hour, including pitching and helping produce and package TODAY.com stories, recaps, and guest-driven content&#xa0;</li><li>Ensure consistency across broadcast segments, social coverage, and site storytelling</li></ul><p><strong>Execution + Strategy</strong></p><ul><li>Lead end-to-end execution: scripting, editing, writing, publishing, and optimizing content&#xa0;</li><li>Oversee on-site and in-studio digital activations, including audience callouts and interactive segments&#xa0;</li><li>Use performance data to iterate on formats and franchises, scaling what works&#xa0;</li><li>Manage multiple priorities in a fast-paced, live production environment&#xa0;</li></ul><p><strong>Key Focus Areas</strong></p><ul><li>Talent + celebrity-driven content ownership&#xa0;</li><li>Social franchise development and scaling&#xa0;</li><li>Deep integration with broadcast and daily rundown&#xa0;</li><li>Original video ideas</li><li>TODAY.com editorial ownership&#xa0;</li><li>Real-time, in-studio execution&#xa0;</li><li>Multi-platform storytelling (IG, TikTok, YouTube Shorts, Facebook, TODAY.com)&#xa0;</li></ul>",
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