SEO Manager (Thailand)

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    "datePosted": "2025-10-15",
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      "country": "Thailand",
      "countryId": "209"
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    "description": "<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">Role Overview:</span></p>\n<p><br><span style=\"font-family: georgia, palatino; font-size: 10pt\">We are seeking an SEO Manager to lead and execute search strategy and performance initiatives in the B2B Food industry in Thailand. The role will focus on delivering a comprehensive omnichannel search audit (three phases), overseeing web performance and technical SEO, maintaining site health, driving CRO initiatives, and supporting ongoing SEO and editorial efforts through a 2026 retainer. You will work closely with both local and regional teams, translating search data and performance insights into actionable strategies that improve visibility, engagement, and conversion.</span></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">Key Responsibilities:</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">1. Omnichannel Search Audit (Phases 1–3)</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Conduct category assessment to map how chefs and food professionals in Thailand search across Google, YouTube, TikTok, and other platforms.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Deliver share-of-visibility analysis to benchmark performance against competitors.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Perform content audit to identify gaps, cannibalization, and optimization opportunities.</span></li>\n<li><span style=\"font-size: 10pt\"><span style=\"font-family: georgia, palatino\">Package findings into actionable strategies with clear content and performance roadmaps.</span><br></span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">2. Web Performance Audit</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Unlock clarity on how well the website is performing in respect to organic traffic growth, keyword coverage, and ranking.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Identify and analyze keyword gaps across core categories and competitor benchmarks.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Provide prioritized recommendations to improve site efficiency and performance — across on-page, off-page, content, and technical SEO fundamentals.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Audit user engagement signals (bounce rate, time on site, CTR) to diagnose where SEO and UX intersect.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Benchmark site performance against local and regional competitors to contextualize opportunities and risks.</span></li>\n<li><span style=\"font-size: 10pt\"><span style=\"font-family: georgia, palatino\">Deliver a clear action roadmap linking performance issues to business outcomes (visibility, engagement, conversion).</span><br><br></span><span style=\"font-size: 10pt\"><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt\"><br></span></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">3. Technical SEO Maintenance</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Evaluate and monitor site speed, Core Web Vitals, crawlability, and indexing performance.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Perform ongoing site health checks (crawl errors, redirects, duplicate content, XML sitemaps, schema markup).</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Collaborate with developers to resolve technical issues and ensure SEO best practices are embedded into new builds, migrations, and content rollouts.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Monitor Google Search Console, GA4, and server logs for emerging risks (e.g., indexation drops, crawl budget inefficiencies).</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Maintain governance of structured data, hreflang tags, and canonicalization to support international SEO consistency.</span></li>\n<li><span style=\"font-size: 10pt\"><span style=\"font-family: georgia, palatino\">Build proactive monitoring processes (alerts, dashboards) to catch and address performance issues before they impact traffic.</span><br></span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">4. CRO (Conversion Rate Optimization) Initiatives</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Analyze site user journeys, funnel drop-offs, and behavioral data to identify friction points.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Partner with developer team to test and implement CRO solutions (e.g., improved CTAs, experiments with touchpoints, landing page structures, content modules).</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Partner with data team to ensure optimizations are problem-solving oriented and measurable.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">5. SEO &amp; Editorial Retainer (2026)</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Provide ongoing keyword research and editorial guidance to ensure content relevance.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Align editorial pipeline with search demand, seasonality, and business priorities.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Create content optimization recommendation plans to improve organic page performance.</span></li>\n<li><span style=\"font-size: 10pt\"><span style=\"font-family: georgia, palatino\">Report monthly on SEO KPIs, content performance, and CRO outcomes.</span><br></span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">Requirements:</span></p>\n<p><br><br></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">4–6 years of hands-on SEO experience (technical, content, and strategic).</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Strong expertise in search audits, technical SEO, and content optimization.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Proven track record in web performance analysis and CRO implementation.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Proficiency with SEO tools (SEMrush, Screaming Frog, GA4, GSC, Hotjar, etc.).</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Deep understanding of the Thai digital landscape, user behavior, and search platforms.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Excellent communication and presentation skills to translate data into clear recommendations.</span></li>\n<li><span style=\"font-size: 10pt\"><span style=\"font-family: georgia, palatino\">Experience working with editorial, data, and developer teams in a cross-functional environment.</span><br><br><br></span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt; font-weight: bold\">Deliverables:</span></p>\n<p><br><br></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Full 3-phase Omnichannel Search Audit (Category Assessment, Share of Visibility, Content Audit).</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Comprehensive Web Performance Audit report with prioritized fixes.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Technical SEO health reports and maintenance logs.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">CRO testing insights, performance reports, and implementation roadmaps.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 10pt\">Monthly SEO and editorial support reports, aligned with 2026 retainer scope.</span></li>\n</ul>\n<p><span style=\"font-family: georgia, palatino; font-size: 10pt\"> </span></p>",
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