Data and Consumer Insights Analyst

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    "datePosted": "2025-10-10",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold; text-decoration: underline\">Consumer Insights &amp; Analytics Specialist</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold; text-decoration: underline\"><br>Summary</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The Consumer Insights &amp; Analytics Specialist plays a critical role in equipping all departments, including marketing, editorial, supply chain, acquisitions, and operations with timely, accurate, and actionable data. This role focuses on translating consumer behavior, sales trends, and inventory performance into insights that inform strategic decisions across product launches, campaign execution, demand forecasting, and long-term growth planning.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold; text-decoration: underline\"><br>Job Qualifications:</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Bachelor’s degree in Data Analytics, Business, Statistics, Economics, or a related field.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">2+ years of experience in analytics, business intelligence, consumer insights, or a similar role.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong proficiency in Excel and SQL; experience with data visualization tools (Tableau, Power BI, or similar).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience working with e-commerce, retail, marketing, or supply chain data preferred.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated ability to organize and interpret large datasets to identify meaningful trends.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong analytical thinking and problem-solving skills.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Clear and effective written and verbal communication skills.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to responsibly and effectively incorporate AI tools into data analysis and workflow optimization.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">High attention to detail and commitment to data accuracy.</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold; text-decoration: underline\"><br>Job Responsibilities</span></p>\n<ol>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Consumer &amp; Marketing Insights</span>\n<ol>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Analyze sales performance, customer behavior, campaign results, and website analytics to uncover actionable consumer insights.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Develop dashboards and reports to track KPIs across digital campaigns, email marketing, retail channels, direct-to-consumer sales, and product launches.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Partner with marketing to evaluate campaign effectiveness, audience segmentation, pricing strategies, and promotional performance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support audience development initiatives by identifying trends in purchasing patterns, customer retention, and lifetime value.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Provide insights that inform content strategy, launch timing, and product positioning.</span></li>\n</ol>\n</li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Demand Planning &amp; Supply Chain Analytics</span>\n<ol>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor inventory levels, sell-through rates, and product velocity to proactively identify replenishment needs or potential overstocks.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and maintain demand forecasting models based on historical performance, seasonality, new product introductions, and promotional plans.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support purchasing, print planning, and fulfillment teams with accurate data inputs and reporting.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Assist in identifying operational efficiencies through improved reporting and performance tracking.</span></li>\n</ol>\n</li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Data Management &amp; Integrity</span>\n<ol>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Maintain clean, structured, and validated datasets across sales, marketing, and operational systems.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Establish consistent data definitions, governance standards, and reporting processes.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Improve data workflows between e-commerce, ERP, CRM, and marketing platforms.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Identify opportunities to automate recurring reporting and enhance internal analytics capabilities.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Leverage AI tools appropriately to improve data analysis efficiency, forecasting accuracy, and reporting automation.</span></li>\n</ol>\n</li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Cross-functional Collaboration</span>\n<ol>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Serve as a trusted analytics partner to marketing, supply chain, editorial, operations, and leadership teams.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Translate complex data into clear, actionable recommendations for non-technical stakeholders.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support product development and release strategies with performance research and post-launch analysis.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Contribute to strategic planning conversations with reliable insights and scenario modeling.</span></li>\n</ol>\n</li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Other duties as assigned</span></li>\n</ol>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold; text-decoration: underline\">Benefits</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This is a full-time (40–50 hours per week) position and includes the following benefits:</span><br></p>\n<ul></ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: 10pt\">Full insurance package including health, dental, vision, basic life, and disability</span></li>\n<li><span style=\"font-size: 10pt\">Paid time off - accrue three to five weeks annually based on tenure</span></li>\n<li><span style=\"font-size: 10pt\">Thirteen paid holidays</span></li>\n<li><span style=\"font-size: 10pt\">Free company product and employee discounts</span></li>\n<li><span style=\"font-size: 10pt\">Charity match program up to $1,000 toward your favorite approved charity</span></li>\n<li><span style=\"font-size: 10pt\">Partially paid parental leave </span></li>\n<li><span style=\"font-size: 10pt\">Annual profit sharing based on company profitability and personal performance </span></li>\n<li><span style=\"font-size: 10pt\">401(k) retirement program with up to a 4% company match</span></li>\n<li><span style=\"font-size: 10pt\">Paid community service day to partner with a local nonprofit</span></li>\n<li><span style=\"font-size: 10pt\">Up to one week paid leave for an international mission trip</span></li>\n<li><span style=\"font-size: 10pt\">Additional half-day of PTO to celebrate your birthday and work anniversary </span></li>\n<li><span style=\"font-size: 10pt\">Tuition reimbursement program to attend college or graduate school </span></li>\n<li><span style=\"font-size: 10pt\">Join a four-time Inc. 5000 honoree recognized among America's fastest-growing private companies</span></li>\n<li><span style=\"font-size: 10pt\">A Christ-centered company culture that reflects our mission and honors our team</span></li>\n</ul>\n</li>\n</ul>",
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