Content Strategy Director

The Content Strategy Director will provide leadership and guidance on content strategy efforts across multiple project teams to achieve client business goals through maximizing the commercial impact of content. As the most senior content strategy representative, the director is responsible for the overall quality of content strategy work in the business unit. The director will be called upon to lead content strategy efforts on more complex and challenging projects providing strategic direction and process implementation on variety of digital experience development projects. Directors will work closely with clients to determine the content effort for projects, ensuring necessary content is sourced or generated. A professional communicator capable of grasping communication challenges and devising editorial solutions, the director has a well-rounded knowledge of digital, as well as thorough familiarity with leading trends in usability, search engine optimization and content marketing. As a usability expert, the strategist will be deeply involved in the content development and distribution process from outset to completion. RESPONSIBILITIES Ensure overall quality of content strategy work on all projects and accounts. Building strategies for developing, implementing and managing compelling and well-organized content based on a thorough understanding of business objectives, user needs and industry best practices Analyzing and assessing client’s digital content Developing distribution plans for positioning content across multiple channels to drive desired business results Drafting content publication and migration workflows, content models and governance plans Producing all content strategy deliverables including content audits, gap analyses, taxonomies, metadata frameworks, style guides and page tables Producing content classification and tagging systems Collaborating with Creative Team members to determine the conceptual and copy direction of online initiatives, including setting guidelines for the editorial tone, style, and voice of all content Collaborating on site navigation and content organization Working with client to enhance, edit and reformat legacy and newly created content Developing and sharing expertise on client products and services Collaborating on content and site navigation labels Interacting with project teams to understand business objectives and audience demographics Developing content indexes and mapping documentation for the new experience Articulating the value of content strategy to existing and new clients REQUIREMENTS Demonstrated ability to lead content strategy across the entire web development process A degree or diploma in library science, journalism, communications, English or a related field Background in researching, writing and some project management 6-10 years of Marketing/Communications experience in a Web-focused company or agency Understanding of content management systems and strategies Experience in developing SEO strategies Ability to clearly and concisely communicate complex or demanding subject matter, either verbally or in written form What We Offer Global maternity and parental leave Competitive benefits packages Vacation, compassionate leave, personal/sick days, and flex days Access to online services for families and new parents Early Dismissal Friday’s (off at 3:00 PM local time every Friday) 13 affinity groups Internal learning and development programs Enterprise-wide employee discounts Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that inclu de, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration. Salary Range $130,000 — $140,000 USD Critical Mass is an equal opportunity employer. Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team. The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io . We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly. If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html If U.K. based: https://www.gov.uk/consumer-protection-rights If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx

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