Head of Supply – Build the Future of App Growth

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{
  "id": "2557781",
  "name": "Head of Supply – Build the Future of App Growth",
  "office": "Berlin",
  "keywords": [],
  "schedule": "full-time",
  "createdAt": "2026-03-09T14:11:20+00:00",
  "seniority": "experienced",
  "department": "Appiness",
  "occupation": "media_and_advertising_sales",
  "subcompany": "Tradedoubler GmbH",
  "employmentType": "permanent",
  "jobDescriptions": [
    {
      "name": "Role overview",
      "value": "<strong>App Networks| DSP | CTV | OEM | MMP Expert</strong><br><br>Europe: <strong>Appiness's </strong>main office is in <strong>Amsterdam </strong>but you can work from any of our offices in <strong>Berlin </strong>/<strong>Munich</strong>/<strong>London</strong><br><br>Hybrid | Senior Level | Full Ownership<br><br>We are not looking for a Media Buyer.<br>We are building the supply backbone of a next-generation on App Growth company.<br>Appiness is an AI-powered App Growth Partner turning app users into shoppers.<br>We don’t resell CPI traffic.<br>We build incrementality across traffic ecosystems.<br>Now we’re hiring the person who will own and scale our <strong>Supply-Side Intelligence Layer</strong>."
    },
    {
      "name": "Main Responsibilities",
      "value": "<strong>Your Mission</strong><br><br>Design and scale a diversified, resilient, high-margin supply ecosystem that:<br><ul style=\"margin-top:0cm;\"><li>Adds differentiated traffic sources (DSPs, CTV, OEM, premium)</li><li>Protects incrementality (our USP)</li><li>Eliminates publisher dependency risk</li><li>Drives new GP through strategic supply expansion</li><li>Prevents CPI/CPA commoditization</li></ul> <br>You will decide <strong>where and how we scale.</strong><br>This is a business-critical leadership role. <br> <br><strong>What You’ll Actually Do</strong><br><br><strong>Expand the Supply Universe</strong><br><br>You will identify, evaluate, negotiate and activate:<br><ul style=\"margin-top:0cm;\"><li>New & relevant App Networks</li><li>Programmatic DSPs</li><li>Performance DSPs</li><li>CTV platforms</li><li>OEM & device-level partnerships</li><li>Premium / non-commoditized inventory</li></ul> <br>You understand the structural difference between:<br>network traffic, DSP buying, OEM supply and walled gardens.<br>You don’t just “test traffic.”<br>You architect supply strategy.<br><br><strong>Own MMP & Incrementality Logic</strong><br>You have real experience in: Adjust/AppsFlyer / Singular or similar<br> <br>You understand:<br><ul style=\"margin-top:0cm;\"><li>Postbacks & event mapping</li><li>SKAN complexity</li><li>Cohort validation</li><li>LTV analysis</li><li>Fraud signals</li><li>Incrementality testing</li></ul> <br>If you only read dashboards — this role is not for you.<br><br><strong>Deep Network & DSP Experience</strong><br>You’ve worked hands-on with at least one of:<br>AppLovin| ironSource / Unity| Liftoff| Moloco| InMobi|Mintegral| Chartboost| AdColony|Fyber or similar.<br>And you understand how buying logic actually works.<br>You know how supply is structured.<br>You know what “easy scale” really means.<br>You know how to protect margin.<br><br><strong>Understand the Ecosystem</strong><br>You know how campaigns operate across:<br>Meta| Google App Campaigns| TikTok| Apple Search Ads<br>You understand how to compare their incrementality vs external DSP supply.<br>You think cross-channel.<br><br><strong>How Success Looks Like</strong><br><ul style=\"margin-top:0cm;\"><li>New high-quality publishers onboarded</li><li>Clear diversification (no single publisher >30%)</li><li>Strong GP per new supply partner</li><li>Measurable incremental revenue impact</li><li>Strong margin protection</li><li>A resilient supply stack</li></ul>"
    },
    {
      "name": "Your profile",
      "value": "<strong>Who You Are</strong><br><ul style=\"margin-top:0cm;\"><li>6+ years in mobile performance ecosystem</li><li>Strategic, commercially sharp</li><li>Comfortable negotiating with networks & DSPs</li><li>Obsessed with incrementality</li><li>Skeptical of inflated scale</li><li>Thinks in GP and enterprise value</li></ul> <br><strong>You are not a channel specialist.</strong><br><strong>You are a supply strategist.</strong><br> <br><strong>Not For</strong><br><ul style=\"margin-top:0cm;\"><li>Junior UA managers</li><li>Pure Meta/Google buyers</li><li>Campaign operators</li><li>Arbitrage CPI traders</li></ul>"
    },
    {
      "name": "Why us?",
      "value": "<strong> Why This Is Big</strong><br>You will own one of the two core pillars of the company.<br>Your decisions directly impact:<br><ul style=\"margin-top:0cm;\"><li>Margin</li><li>Risk</li><li>Growth stability</li><li>Company valuation</li></ul> <br><strong>This is not a job.</strong><br><strong>It’s ownership of a growth engine.</strong><br>If you’re ready to build differentiated supply — not just manage traffic — let’s talk.<br> <br>As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth. <br><br>appiness.net | tradedoubler.com"
    }
  ],
  "occupationCategory": "sales_and_business_development",
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