Senior Marketing Manager, Performance/Growth Marketing

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    "description": "<p><span style=\"font-size: 18pt\">Senior Marketing Manager, Performance/Growth Marketing (Google Ads + Web Growth)</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"font-size: 10pt\">We are looking for a passionate Senior Performance Marketing Manager to drive our transition to Web-to-App and Web-Direct user acquisition, focusing heavily on the Google ecosystem.</span></p>\n<p><span style=\"font-size: 10pt\">While our App campaigns (UAC) are well-optimized, these web channels represent our next significant growth opportunity for acquiring new users at scale. This role will also be responsible for managing, optimizing, and expanding our top-tier web affiliates program, ensuring it contributes substantially to high-quality user growth.</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">What you’ll own</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Full-Funnel Google Strategy:</span><span style=\"font-size: 10pt\"> Lead the end-to-end execution of the Google Stack (Search, Pmax, YouTube, Display, and UAC) across both Web and App environments.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Web-to-App Architecture:</span><span style=\"font-size: 10pt\"> Own the paid flow from initial web click to app installation, ensuring a seamless user journey and high conversion rates.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Affiliate Channel Ownership:</span><span style=\"font-size: 10pt\"> Maintain our Web Affiliate/Partner channel, managing relationships, commission structures, and compliance to drive incremental user acquisition.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">CRO &amp; Experimentation:</span><span style=\"font-size: 10pt\"> Partner with our design and tech teams to build, test, and scale high-performing landing pages. You’ll own the A/B testing roadmap for paid web traffic.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Creative Direction (BAU):</span><span style=\"font-size: 10pt\"> Drive the creative lifecycle for YouTube, Display, and UAC—from identifying \"what looks like a winner\" to briefing the creative team on performance-led iterations.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Technical Excellence:</span><span style=\"font-size: 10pt\"> Manage your own tracking and tagging via GTM and ensure we are ahead of the curve with Google’s latest initiatives (e.g., ICM - International/Innovative Customer Management).</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Measurement &amp; Attribution:</span><span style=\"font-size: 10pt\"> Move beyond vanity metrics to deeply understand incrementality and how our Google spend contributes to bottom-line growth.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Who You Are</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">The Google Specialist:</span><span style=\"font-size: 10pt\"> You have deep, \"under-the-hood\" experience with the Google Stack. You know that winning in 2026 requires more than just high bids; it requires data signals and creative excellence.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">The Affiliate Manager:</span><span style=\"font-size: 10pt\"> You treat the affiliate program as a strategic growth channel, focused on incremental volume while maintaining brand standards and content quality.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">More than a Media Buyer:</span><span style=\"font-size: 10pt\"> You don’t just \"set and forget\" campaigns. You are a growth marketer who cares about the landing page, the friction in the funnel, and the technical accuracy of the tracking.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Data-Obsessed:</span><span style=\"font-size: 10pt\"> You understand the nuances of attribution models and aren't afraid to challenge \"standard\" platform reporting in favor of incrementality testing.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Technical Tinkerer:</span><span style=\"font-size: 10pt\"> You are comfortable inside Google Tag Manager (GTM) and understand the technical requirements of conversion API (CAPI) and modern tracking setups.</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">5+ years</span><span style=\"font-size: 10pt\"> of performance marketing experience, with a heavy focus on </span><span style=\"font-size: 10pt; font-weight: bold\">Web growth</span><span style=\"font-size: 10pt\"> and Google Ads.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Proven Track Record:</span><span style=\"font-size: 10pt\"> You have successfully scaled Search, Pmax, and YouTube campaigns with a clear ROI/ROAS focus.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Affiliate Channel Experience:</span><span style=\"font-size: 10pt\"> Demonstrated success launching, managing, and scaling an internal web-based affiliate or partner marketing program.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">CRO Proficiency:</span><span style=\"font-size: 10pt\"> Experience in optimizing landing pages and identifying friction points in a user funnel.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Technical Skillset:</span><span style=\"font-size: 10pt\"> Expert-level knowledge of GTM and Google Analytics 4 (GA4).</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Strategic Thinking:</span><span style=\"font-size: 10pt\"> You can articulate the </span><span style=\"font-size: 10pt; font-style: italic\">why</span><span style=\"font-size: 10pt\"> behind a strategy, not just the </span><span style=\"font-size: 10pt; font-style: italic\">how</span><span style=\"font-size: 10pt\">.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Creative Eye:</span><span style=\"font-size: 10pt\"> Ability to distinguish between \"pretty\" creative and \"high-converting\" creative.</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Agency &amp; In-House Balance:</span><span style=\"font-size: 10pt\"> If you come from an agency background, you must demonstrate \"brand-side\" ownership of the full funnel (tracking, creatives, and CRO).</span><br></li>\n</ul>\n<p><span style=\"font-size: 10pt\">Salary: 150k + Bonus + Benefits</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">What We Offer</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">The chance to own the biggest growth lever in the company.</span></li>\n<li><span style=\"font-size: 10pt\">A mature CRO structure ready for you to build and test.</span></li>\n<li><span style=\"font-size: 10pt\">A data-driven environment where \"testing and learning\" is the default setting.</span><br></li>\n</ul>",
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