Home › Companies › Da7a95c1 4d6e 486a B0ff A8206e8d9821 19000101 000001 › Manager, Brand Activation & Events
Manager, Brand Activation & Events
Da7a95c1 4d6e 486a B0ff A8206e8d9821 19000101 000001 · Buffalo, NY, US, Buffalo, NY · On Site · Active · $70,000–$90,000 / year · ADP Workforce Now Recruiting
Job facts
| Field | Value |
|---|---|
| Company | Da7a95c1 4d6e 486a B0ff A8206e8d9821 19000101 000001 |
| Title | Manager, Brand Activation & Events |
| Normalized title | - |
| Department / team | - |
| Location | Buffalo, NY, United States |
| Work model | On Site |
| Employment type | Full Time |
| Salary | $70,000–$90,000 / year |
| Status | active |
| ATS provider | ADP Workforce Now Recruiting |
| Posted / first seen | 2026-05-22 / 2026-05-31 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Da7a95c1 4d6e 486a B0ff A8206e8d9821 19000101 000001. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through ADP Workforce Now Recruiting. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Buffalo. | Open |
| Work model jobs | Active On Site postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Da7a95c1 4d6e 486a B0ff A8206e8d9821 19000101 000001 |
| Source | 86d7af65-49ec-4b2c-b9fb-41b4254df5a0 |
| ATS provider | ADP Workforce Now Recruiting |
Description
New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.
Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.
Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.
Apply to join New Era's team!
The Manager, Brand Activation & Events is responsible for the planning, execution, and on-site leadership of New Era’s events and brand activations across league partnerships, retail environments, and internal initiatives.
This role is highly executional and detail-oriented, serving as a lead project management and operations resource across multiple events throughout the year. The ideal candidate is organized, proactive, and thrives in fast-paced environments, with a strong ability to manage timelines, oversee vendors, lead on-site execution, and independently run projects from concept through completion. This role requires a high level of flexibility and a willingness to travel frequently, acting as a key on-site operator across event setups, live operations, and teardowns.
This position works closely with internal stakeholders and cross-functional teams to bring activations to life while maintaining a high standard of brand presentation, operational excellence, and overall event experience. The ideal candidate will also bring a creative eye for internal and culture-driven events, helping elevate how New Era shows up across both consumer-facing and internal moments.
Responsibilities
Lead the planning and execution of a wide range of events and activations, including league tentpoles (Super Bowl, Draft, All-Star), retail pop-ups, tradeshows, and internal events Own project timelines, deliverables, and cross-functional coordination to ensure projects remain on track from concept through execution Partner with internal teams (Marketing, Sales, E-commerce, Creative Services, Merchandising) to align on product, creative, and operational needs across events and activations Manage relationships with external vendors and partners (production, fabrication, creative, logistics), ensuring timelines, budgets, and brand expectations are met Oversee the production process from concept approvals through fabrication, delivery, installation, and on-site execution Manage project details including budgets, timelines, orders, staffing, shipping, and logistics across multiple concurrent projects Serve as a lead on-site operator across events, overseeing setup, live operations, troubleshooting, and teardown to ensure seamless execution from start to finish Travel frequently to support event execution, often acting as a primary point of contact on-site for vendors, partners, staffing teams, and operational needs Lead real-time decision making and problem solving in fast-paced live event environments Maintain organized documentation across projects (run of show, recaps, contact lists, production trackers, budgets, etc.) Develop presentation materials, project recaps, and internal communications as needed Support the planning and execution of internal events (e.g., sales meetings, company events, holiday party), contributing to overall experience, flow, and presentation Bring a creative and experiential mindset to internal-facing events, helping elevate the overall environment and employee experience Help drive process improvement and build more consistent workflows, systems, and best practices across events and activations Assist with other departmental projects as needed Keep all sensitive matters confidential Other duties as assigned Knowledge, Skills and Abilities
Strong organizational and project management skills with exceptional attention to detail Experience acting as a point-person at installations, partnering with vendors and external partners to execute projects within retail, event, and tradeshow environments Ability to independently manage multiple projects simultaneously and adapt quickly to changing priorities and timelines Effective communicator who can collaborate across internal teams, external partners, and leadership groups Comfortable working in a fast-paced, deadline-driven environment with a strong sense of urgency and accountability Strong on-site presence and ability to lead effectively in live event environments under pressure Solutions-oriented mindset with the ability to troubleshoot issues in real time and provide creative, efficient solutions Creative eye for event environments, visual presentation, and overall guest experience, particularly for internal and culture-driven events Team-first mentality with a willingness to support across multiple projects and event workstreams Willingness and ability to travel frequently and work non-traditional hours, including nights and weekends, as required by event schedules Knowledge of print production, fabrication methods, and materials commonly used in creative retail and experiential production Strong attention to detail with experience in visual merchandising, fixturing, and product presentation across multiple environments Experience with space planning and event layouts preferred Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) preferred Experience in SketchUp a plus Education and Experience
Bachelor’s degree in Marketing, Communications, Visual Merchandising or related field preferred; additional experience in lieu of degree considered Five (5) to seven (7) years of relevant experience in events, experiential marketing, retail activation, production, or agency environment Experience managing large-scale events, retail activations, or experiential projects from planning through on-site execution preferred Background working within sports, lifestyle, fashion, or consumer brands a plus Travel Requirement
The location for this position is 100% on-site in Buffalo, NY Up to 50%, including nights, weekends, and occasional international travel as required by event schedules The salary range for this posted position is $ $70,000 - $90,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.
Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.
As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!
#LI-Onsite #LIOnsite #LI Onsite
Full job record
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| Board ID | 86d7af65-49ec-4b2c-b9fb-41b4254df5a0 |
| Provider | adp_workforcenow |
| Provider Job Key | 957161 |
| Title | Manager, Brand Activation & Events |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Buffalo, NY, US, Buffalo, NY |
| Department | — |
| Team | — |
| Employment Type | full_time |
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| Remote Policy | — |
| Country | United States |
| Region | NY |
| City | Buffalo |
| Salary Raw | 70000.00 To 90000.00 (USD) Annually |
| Salary Min | 70,000 |
| Salary Max | 90,000 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=da7a95c1-4d6e-486a-b0ff-a8206e8d9821&ccId=19000101_000001&lang=en_US&type=JS&jobId=957161&jwId=9201535897196_1 |
| Apply URL | https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=da7a95c1-4d6e-486a-b0ff-a8206e8d9821&ccId=19000101_000001&lang=en_US&type=JS&jobId=957161&jwId=9201535897196_1 |
| First Seen At | 2026-05-31 18:41:25Z |
| Last Seen At | 2026-06-06 13:28:46Z |
| Last Checked At | 2026-06-06 13:28:46Z |
| Last Changed At | 2026-06-06 13:28:46Z |
| Inactive At | — |
| Source Posted At | 2026-05-22 21:13:00Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=adp_workforcenow/board=da7a95c1-4d6e-486a-b0ff-a8206e8d9821|19000101_000001/date=2026-06-06/2026-06-06T13-28-45-242Z-b97ec415a158b96cf77eaa72c3b25889643b7c1e5ef8ee5277bbfdc7105e8ede.json |
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"requisitionDescription": "<div><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/25.29.10/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\"> <link href=\"https://static.workforcenow.adp.com/mas/mdf-components/25.29.10/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><div class=\"fr-view\"><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/25.29.10/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\"></div><p style=\"margin-left:0in;\" data-pasted=\"true\">New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.</p><p style=\"margin-left:0in;\">Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand. </p><p style=\"margin-left:0in;\">Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.</p><p style=\"margin-left:0in;\">Apply to join New Era's team! </p><p style=\"margin-left:0in;\">The Manager, Brand Activation & Events is responsible for the planning, execution, and on-site leadership of New Era’s events and brand activations across league partnerships, retail environments, and internal initiatives.</p><p style=\"margin-left:0in;\">This role is highly executional and detail-oriented, serving as a lead project management and operations resource across multiple events throughout the year. The ideal candidate is organized, proactive, and thrives in fast-paced environments, with a strong ability to manage timelines, oversee vendors, lead on-site execution, and independently run projects from concept through completion. This role requires a high level of flexibility and a willingness to travel frequently, acting as a key on-site operator across event setups, live operations, and teardowns.</p><p style=\"margin-left:0in;\">This position works closely with internal stakeholders and cross-functional teams to bring activations to life while maintaining a high standard of brand presentation, operational excellence, and overall event experience. The ideal candidate will also bring a creative eye for internal and culture-driven events, helping elevate how New Era shows up across both consumer-facing and internal moments.</p><p style=\"margin-left:0in;\"><strong><em><u>Responsibilities </u></em></strong></p><div style=\"margin-left:0in;\"><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li style=\"margin-left:0in;\">Lead the planning and execution of a wide range of events and activations, including league tentpoles (Super Bowl, Draft, All-Star), retail pop-ups, tradeshows, and internal events </li><li style=\"margin-left:0in;\">Own project timelines, deliverables, and cross-functional coordination to ensure projects remain on track from concept through execution </li><li style=\"margin-left:0in;\">Partner with internal teams (Marketing, Sales, E-commerce, Creative Services, Merchandising) to align on product, creative, and operational needs across events and activations </li><li style=\"margin-left:0in;\">Manage relationships with external vendors and partners (production, fabrication, creative, logistics), ensuring timelines, budgets, and brand expectations are met </li><li style=\"margin-left:0in;\">Oversee the production process from concept approvals through fabrication, delivery, installation, and on-site execution </li><li style=\"margin-left:0in;\">Manage project details including budgets, timelines, orders, staffing, shipping, and logistics across multiple concurrent projects </li><li style=\"margin-left:0in;\">Serve as a lead on-site operator across events, overseeing setup, live operations, troubleshooting, and teardown to ensure seamless execution from start to finish </li><li style=\"margin-left:0in;\">Travel frequently to support event execution, often acting as a primary point of contact on-site for vendors, partners, staffing teams, and operational needs </li><li style=\"margin-left:0in;\">Lead real-time decision making and problem solving in fast-paced live event environments </li><li style=\"margin-left:0in;\">Maintain organized documentation across projects (run of show, recaps, contact lists, production trackers, budgets, etc.) </li><li style=\"margin-left:0in;\">Develop presentation materials, project recaps, and internal communications as needed </li><li style=\"margin-left:0in;\">Support the planning and execution of internal events (e.g., sales meetings, company events, holiday party), contributing to overall experience, flow, and presentation </li><li style=\"margin-left:0in;\">Bring a creative and experiential mindset to internal-facing events, helping elevate the overall environment and employee experience </li><li style=\"margin-left:0in;\">Help drive process improvement and build more consistent workflows, systems, and best practices across events and activations </li><li style=\"margin-left:0in;\">Assist with other departmental projects as needed</li><li style=\"margin-left:0in;\">Keep all sensitive matters confidential </li><li style=\"margin-left:0in;\">Other duties as assigned </li></ul></div><p style=\"margin-left:0in;\"><strong><em><u>Knowledge, Skills and Abilities </u></em></strong></p><div style=\"margin-left:0in;\"><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li style=\"margin-left:0in;\">Strong organizational and project management skills with exceptional attention to detail</li><li style=\"margin-left:0in;\">Experience acting as a point-person at installations, partnering with vendors and external partners to execute projects within retail, event, and tradeshow environments</li><li style=\"margin-left:0in;\">Ability to independently manage multiple projects simultaneously and adapt quickly to changing priorities and timelines</li><li style=\"margin-left:0in;\">Effective communicator who can collaborate across internal teams, external partners, and leadership groups</li><li style=\"margin-left:0in;\">Comfortable working in a fast-paced, deadline-driven environment with a strong sense of urgency and accountability</li><li style=\"margin-left:0in;\">Strong on-site presence and ability to lead effectively in live event environments under pressure</li><li style=\"margin-left:0in;\">Solutions-oriented mindset with the ability to troubleshoot issues in real time and provide creative, efficient solutions</li><li style=\"margin-left:0in;\">Creative eye for event environments, visual presentation, and overall guest experience, particularly for internal and culture-driven events</li><li style=\"margin-left:0in;\">Team-first mentality with a willingness to support across multiple projects and event workstreams</li><li style=\"margin-left:0in;\">Willingness and ability to travel frequently and work non-traditional hours, including nights and weekends, as required by event schedules</li><li style=\"margin-left:0in;\">Knowledge of print production, fabrication methods, and materials commonly used in creative retail and experiential production</li><li style=\"margin-left:0in;\">Strong attention to detail with experience in visual merchandising, fixturing, and product presentation across multiple environments</li><li style=\"margin-left:0in;\">Experience with space planning and event layouts preferred</li><li style=\"margin-left:0in;\">Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) preferred</li><li style=\"margin-left:0in;\">Experience in SketchUp a plus</li></ul></div><p style=\"margin-left:0in;\"><strong><em><u>Education and Experience</u></em></strong></p><div style=\"margin-left:0in;\"><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li style=\"margin-left:0in;\">Bachelor’s degree in Marketing, Communications, Visual Merchandising or related field preferred; additional experience in lieu of degree considered </li><li style=\"margin-left:0in;\">Five (5) to seven (7) years of relevant experience in events, experiential marketing, retail activation, production, or agency environment </li><li style=\"margin-left:0in;\">Experience managing large-scale events, retail activations, or experiential projects from planning through on-site execution preferred </li><li style=\"margin-left:0in;\">Background working within sports, lifestyle, fashion, or consumer brands a plus </li></ul></div><p style=\"margin-left:0in;\"><strong><em><u>Travel Requirement</u></em></strong></p><div style=\"margin-left:0in;\"><ul style=\"list-style-type: disc;margin-left: -0.25in;\"><li style=\"margin-left:0in;\">The location for this position is 100% on-site in Buffalo, NY</li><li style=\"margin-left:0in;\">Up to 50%, including nights, weekends, and occasional international travel as required by event schedules</li></ul></div><p style=\"margin-left:0in;\"><strong><em>The salary range for this posted position is $</em></strong> <strong><em>$70,000 - $90,000 (plus bonus & benefits) and pertains to candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.</em></strong></p><p style=\"margin-left:0in;\"><em>Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.</em></p><p style=\"margin-left:0in;\"><em>As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!</em></p>#LI-Onsite #LIOnsite #LI Onsite<div><div class=\"fr-view\"><p><br></p></div></div></div></div></div></div></div>\n",
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},
"indicatorValue": false
}
]
},
"requisitionTitle": "Manager, Brand Activation & Events",
"clientRequisitionID": "2135",
"organizationalUnits": [],
"postingInstructions": [],
"additionalProperties": {},
"requisitionLocations": [
{
"address": {
"cityName": "Buffalo",
"postalCode": "14202",
"countrySubdivisionLevel1": {
"codeValue": "NY"
}
},
"nameCode": {
"shortName": " Buffalo, NY, US"
},
"aliasNames": []
}
],
"screeningRequirements": [],
"sponsoredVisaTypeCodes": []
},
"detail_meta": {
"url": "https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions/957161?cid=da7a95c1-4d6e-486a-b0ff-a8206e8d9821&ccId=19000101_000001&lang=en_US&locale=en_US",
"http_status": 200,
"content_type": "application/json;charset=UTF-8",
"response_bytes": 15618
},
"detail_errors": []
}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/c89a39c6f1ee8b74954becbc68b0bb6b48158b2a?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/1f3a3e42-611e-4ecd-bbaa-03741fba2355JSONGET https://api.bluedoor.sh/job-postings/v1/sources/86d7af65-49ec-4b2c-b9fb-41b4254df5a0JSONGET https://api.bluedoor.sh/job-postings/v1/jobs/c89a39c6f1ee8b74954becbc68b0bb6b48158b2a/eventsJSON