CRM Specialist - Brazil

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    "location": {
      "city": "Sao Paulo",
      "state": "Sao Paulo",
      "postalCode": "1111",
      "addressCountry": "Brazil"
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    "datePosted": "2026-04-30",
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    "description": "<p><span style=\"color: rgb(255, 57, 0); font-size: 36pt; font-weight: bold\">JOIN OUR TEAM</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.</span><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Great people, bold ideas, and a sharp focus on user experience set us apart</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Purpose</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Brazil has recently regulated the industry, and we are at the forefront of this growth. We’re looking for a <span style=\"font-weight: bold\">CRM Specialist </span>to help us scale our lifecycle strategy, combining automation, data, and customer experience to drive engagement, retention, and long-term player value.</span></p>\n<p><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">In this Role, You’ll:</span></p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Own and optimize CRM initiatives across specific lifecycle stages (e.g. Registration, Early Life, Retention, Reactivation).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Design, build, and manage automated lifecycle journeys end-to-end.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Translate business goals into lifecycle strategies, combining campaigns and automation.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Develop segmentation frameworks based on behavioral, transactional, and lifecycle data.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Implement and optimize trigger-based communications (real-time, event-based, behavioral).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Continuously monitor lifecycle performance and identify optimization opportunities.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Run structured experimentation (A/B testing, holdouts, incrementality) across journeys and campaigns.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Work closely with data, product, and marketing teams to improve targeting, timing, and personalization.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Ensure consistency and quality of communication across all CRM touchpoints.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Contribute to building a scalable and structured lifecycle CRM framework.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">We’re Looking for Someone who Brings:</span></p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">3–5+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Strong hands-on experience with marketing automation platforms (Optimove, Salesforce Marketing Cloud, Braze, Iterable, etc.).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Proven experience building and optimizing automated lifecycle journeys (onboarding, retention, reactivation).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Solid understanding of lifecycle strategy and customer segmentation.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience working with trigger-based communications and real-time data.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Strong analytical skills (funnel analysis, cohort analysis, KPI tracking).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience designing and analyzing A/B tests and experimentation frameworks.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Ability to work with large datasets and translate data into actionable insights.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience collaborating with cross-functional teams (Product, Data, Marketing).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Native Portuguese speaker (non-negotiable), fluent in English and intermediate Spanish.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Bonus Points if You Also Have:</span></p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience in betting, gaming, or high-frequency transactional industries.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience with lifecycle ownership (end-to-end responsibility of a stage or segment).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with customer experience (CX) principles and communication consistency.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience integrating CRM with product data and event tracking systems.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Exposure to personalization engines or recommendation systems.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">How we do things</span></p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">You combine attention to detail with a proactive mindset, making sure every campaign goes out accurately and on time.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">You are naturally collaborative and know how to work across teams to move ideas from concept to execution.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">You stay curious, test new approaches, and look for smarter ways to improve performance and processes.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">You balance executional excellence with strategic thinking, always connecting day-to-day actions to bigger business outcomes.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">You communicate clearly, adapt quickly, and thrive in dynamic environments where priorities evolve fast.</span></li>\n</ul>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">We expect every team member to live our values</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Accountability &amp; Ownership –</span> Take charge, own your craft</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Reliability –</span> Deliver with quality and consistency</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Teamwork –</span> Collaborate, challenge, and grow together</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Winner Spirit –</span> Compete with purpose and grit</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Wellbeing –</span> Build a career that energizes you</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Curiosity &amp; Innovation –</span> Keep questioning. Keep improving</span></p>",
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