HubSpot Specialist

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    "description": "<p><span style=\"color: #000000; font-family: Roboto,sans-serif; font-size: 11pt; text-decoration: none\">Raka’s HubSpot specialist works under the guidance and direction of the director of strategy and content and in collaboration with Raka’s strategy and content team members to execute HubSpot implementation, administration, and onboarding tasks in service of larger strategies for Raka’s clients. As a HubSpot specialist, you will leverage the power of HubSpot to drive client business goals. </span></p>\n<p><strong><br></strong></p>\n<p><span style=\"color: #000000; font-family: Roboto,sans-serif; font-size: 11pt; text-decoration: none\">HubSpot specialists have a thorough understanding of HubSpot and each of its Hubs (Marketing, Sales, Service, Content, Operations, and Commerce) and can effectively help guide Raka’s clients through the adoption and ongoing process of building out unique HubSpot platform(s). HubSpot specialists work directly with Raka’s strategy and content team (as well as our wider team) to help clients reach business needs with HubSpot through strategic consultation as well as hands-on production of common tasks, such as setting up automation, Salesforce integrations, migrating data, sales and marketing emails, property customization, content publishing, social campaigns, digital ad integrations, and more. </span></p>\n<p><span style=\"color: #000000; font-family: Roboto,sans-serif; font-size: 11pt; text-decoration: none\"><br></span><span style=\"color: #000000; font-family: Roboto,sans-serif; font-size: 11pt; text-decoration: none\">The specialist will also document processes they recommend to clients through mapping and collaboration with our technical team. They have a keen eye for process and documenting best practices to ensure consistency for use across the company. </span></p>\n<p> </p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt\"><strong><span style=\"color: rgb(0, 0, 0); font-weight: 500; text-decoration: none\">What You Will Do</span></strong></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>HubSpot administration</em>: Manage and optimize HubSpot for Raka’s clients. This includes continuously reviewing and improving processes and making full use of HubSpot’s tools, such as Breeze Intelligence, to help clients reach their goals. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Onboarding and implementation</em>: Provide HubSpot onboarding and implementation to Raka’s clients, including clients from HubSpot’s Partner Scaled Onboarding (PSO) program.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Data migration</em>: Import data into HubSpot, complete data mapping, and use HubSpot’s data management tools to segment lists, organize contact databases, and more. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Lead generation</em>: Working with our strategists and other team members, develop and implement strategies to drive lead generation using HubSpot tools such as forms, CTAs, and landing pages. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Marketing automation</em>: Develop and configure workflows to nurture leads and drive conversions, update data, trigger notifications, and more.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Sales enablement</em>: Use HubSpot’s CRM to align marketing efforts with sales goals. This includes working with strategists to help clients define sales processes and manage deal stages and sales pipelines within HubSpot.  </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Software integration</em>: Integrate HubSpot with other systems, such as Salesforce, and ensure accurate data synchronization</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Training and support</em>: Provide guidance and comprehensive training to clients on HubSpot best practices and how to use the tool effectively.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Content publishing tool management</em>: Build landing pages, forms, email campaigns, and CTAs.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Client relations</em>: Build and maintain strong client relationships, showcasing your expertise in HubSpot.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Data analysis</em>: Aid the strategy team in analyzing and reporting on the effectiveness of implemented strategies, helping to define data-driven adjustments as necessary, and building dashboards as needed. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Cross-functional collaboration</em>: Work closely with various departments to align HubSpot initiatives with broader business objectives.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\"><em>Stay current with new features and product releases</em>: Keep a pulse on HubSpot releases and updates, and determine how Raka and our clients can best take advantage. </span></li>\n<li><em>Upsell</em>: Highlight HubSpot’s value and promote Raka's services in applicable conversations with clients or prospects.</li>\n<li><em>Education</em>: Provide training, demonstrations, and documentation for our internal team and the public to build HubSpot knowledge. </li>\n</ul>\n<p> </p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt\"><strong><span style=\"color: rgb(0, 0, 0); font-weight: 500; text-decoration: none\">What Skills You Have</span></strong></span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif\"><em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">Strong Technical Skills</span></em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">: Proficiency in HubSpot is essential. A successful candidate will have a deep understanding of the tool and be able to troubleshoot issues efficiently.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif\"><em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">Strategic Thinker</span></em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">: The ability to help develop innovative and effective strategies is crucial. This requires a good understanding of our clients' needs, industry trends, and the digital marketing landscape.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif\"><em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">Analytical Abilities</span></em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">: Success in this role depends heavily on the ability to help analyze and interpret data to inform strategic adjustments.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif\"><em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">Team Collaboration</span></em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">: Since this role involves working closely with various teams, strong collaboration and communication skills are key.</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif\"><em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">Continual Learning</span></em><span style=\"color: rgb(0, 0, 0); font-size: 11pt; text-decoration: none\">: The digital landscape is ever-evolving. A successful candidate will have a passion for learning and staying updated on the latest trends and technologies.</span></span></li>\n</ul>\n<p> </p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt\"><strong><span style=\"color: rgb(0, 0, 0); font-weight: 500; text-decoration: none\">What Experience You Have</span></strong></span></p>\n<p> </p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><strong><span style=\"color: rgb(67, 67, 67); font-weight: 500; text-decoration: none\">Essential</span></strong></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">2-3 years of HubSpot experience and a working knowledge of each individual Hub, with a strong focus on the Sales and Marketing Hubs.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Experience training, onboarding, and supporting clients on HubSpot needs. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Experience with HubSpot integrations, data management, and ensuring data accuracy and synchronization.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Familiarity managing content using HubSpot’s CMS.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Organizational skills to effectively manage multiple clients and projects. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Ability to document and assess internal processes. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Strong written and verbal communication skills. </span></li>\n</ul>\n<p> </p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><strong><span style=\"color: rgb(67, 67, 67); font-weight: 500; text-decoration: none\">Desirable </span></strong></span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Familiarity with Google Tag Manager and Google Analytics.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Experience with Semrush, Moz, or other SEO products.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">Familiarity with basic HTML and CSS</span></li>\n</ul>\n<p> </p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 14pt; text-decoration: none\">What HubSpot Certifications You Will Need to Maintain</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">HubSpot Inbound Marketing</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 11pt; text-decoration: none\">HubSpot Marketing Software</span><br></li>\n<li>HubSpot Digital Marketing</li>\n<li>HubSpot Sales Hub Software</li>\n<li>HubSpot Service Hub</li>\n<li>HubSpot CMS for Marketers</li>\n<li>HubSpot Implementation for Partners</li>\n<li>Data Integrations</li>\n<li>Salesforce Integrations</li>\n<li>Objectives-Based Onboarding</li>\n</ul>\n<p> </p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt\">This is a full-time position with lots of perks</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif\">Flexible schedules, so you can choose the hours and environment that suits you best each day.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Flexible time off, so you can take time off when you need it.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Company-sponsored medical, dental, vision, and disability insurance.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">401(k) options, parental leave, and other important things adults like.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Environment to learn, collaborate, and grow.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Stocked kitchen to keep you fueled all day (or night) long.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\">Cornhole, a pool table, and beer—these are a few of our favorite things.</span><br></li>\n<li><span style=\"font-family: Inter, sans-serif\">Learn more about Raka's incredible benefits on <a href=\"https://www.rakacreative.com/careers/\" target=\"_blank\" rel=\"noopener noreferrer\">our website</a>.  </span><br><span style=\"font-family: Inter, sans-serif\"><br></span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif\"><em>This is a full-time position based out of our office in Portsmouth, New Hampshire with remote work permitted.</em></span></p>\n<p><span style=\"font-family: Inter, sans-serif\"><em>View Raka's employment compliance information <a href=\"https://www.rakacreative.com/compliance/\" target=\"_blank\" rel=\"noopener noreferrer\">here</a>. </em></span></p>",
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