SVP Marketing

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{
  "lists": [
    {
      "text": "WHAT YOU'LL DO",
      "content": "<div><strong>Brand, Content &amp; Creative Excellence (30%)</strong><br aria-hidden=\"true\">• Own Samba’s brand — its voice, visual identity, positioning, and the way the company shows up in the world.<br aria-hidden=\"true\">• Build a content engine that produces consistently and earns attention: editorial, long-form, social, video, data reports, and owned media — not just campaign bursts tied to product launches.<br aria-hidden=\"true\">• Craft compelling brand stories that showcase Samba’s unique data advantage and AI innovation in a sea of ad tech noise — with the sensibility of a brand builder, not a demand gen operator<br aria-hidden=\"true\">• Lead creative development across all channels — from data visualizations and infographics to video, case studies, and executive thought leadership<br aria-hidden=\"true\">• Produce or directly oversee production of high-quality marketing materials; must bring a portfolio of work you and your team have created<br aria-hidden=\"true\">• Build thought leadership programs positioning Samba executives as genuine industry authorities on TV measurement, AI, and advertising effectiveness<br aria-hidden=\"true\">• Leverage our data goldmine: Turn Samba’s viewership and behavioral insights into industry reports and content that earn press coverage on their own merit<br aria-hidden=\"true\">• Develop website strategy ensuring our digital presence reflects our innovation and is optimized for impact and conversion<br aria-hidden=\"true\">• Translate technical complexity into clear, compelling narratives for advertisers, agencies, publishers, and — where relevant — consumer audiences who interact with Samba-powered experiences<br aria-hidden=\"true\">• Build a multi-year brand architecture plan that gives Samba a distinct, durable identity across B2B and consumer contexts</div>\n<div><strong><br>Strategic Leadership &amp; Vision (20%)</strong><br aria-hidden=\"true\">• Define and own Samba’s comprehensive marketing strategy aligned with business objectives, revenue targets, and product roadmap<br aria-hidden=\"true\">• Drive brand positioning as the independent, trusted leader in TV viewership data, AI-powered measurement, and cross-screen advertising<br aria-hidden=\"true\">• Develop go-to-market strategies for product launches, new markets, and strategic initiatives across our data, measurement, and audience solutions<br aria-hidden=\"true\">• Shape market narratives around TV’s evolution, streaming economics, AI in advertising, and privacy-safe data activation<br aria-hidden=\"true\">• Report directly to the CEO and serve as a key member of the executive leadership team, influencing company strategy and direction<br aria-hidden=\"true\">• Build and execute a strategic roadmap that balances quick wins with long-term brand building<br aria-hidden=\"true\"><strong><br>AI-Powered Marketing Innovation (20%)</strong><br aria-hidden=\"true\">• Own Samba’s AI marketing agenda — this is not a side project, it’s a core part of the job<br aria-hidden=\"true\">• Build AI-native workflows across content production, creative iteration, campaign optimization, personalization, and audience targeting<br aria-hidden=\"true\">• Identify and deploy the best generative AI, automation, and agentic tools available — and replace them when something better comes along<br aria-hidden=\"true\">• Use AI to dramatically expand what the marketing team can produce without proportionally expanding headcount<br aria-hidden=\"true\">• Develop Samba’s own AI-powered content and insights products as marketing assets — we have the data, the story is ours to tell<br aria-hidden=\"true\">• Share learnings openly across the organization: what’s working, what’s not, and what’s next<br aria-hidden=\"true\">• Stay ahead of the curve on AI trends in marketing technology and push the team to experiment continuously<br aria-hidden=\"true\">• Position Samba as a thought leader on AI in advertising — not just a practitioner but a voice the industry listens to<br aria-hidden=\"true\"><strong><br>Team Building &amp; Operations (10%)</strong><br aria-hidden=\"true\">• Build and lead a high-performing marketing organization that is creative-first, metrics-aware, and aligned with company goals<br aria-hidden=\"true\">• Hire A+ talent across brand, content, creative, product marketing, digital marketing, and marketing operations<br aria-hidden=\"true\">• Create operational excellence: implement efficient processes, project management systems, and cross-functional workflows<br aria-hidden=\"true\">• Manage marketing technology stack and optimize tools for automation, analytics, attribution, and campaign execution<br aria-hidden=\"true\">• Foster collaboration with Product, Sales, Customer Success, Data Science, and Engineering teams<br aria-hidden=\"true\">• Manage the marketing budget strategically, reallocating resources based on performance and ROI<br aria-hidden=\"true\"><strong><br>External Representation &amp; Industry Presence (10%)</strong><br aria-hidden=\"true\">• Represent Samba at key industry events including CES, Cannes Lions, Advertising Week, and IAB — prioritizing moments where Samba’s presence will create real impact<br aria-hidden=\"true\">• Speak at conferences, participate in panels, and contribute to industry conversations<br aria-hidden=\"true\">• Build relationships with key industry analysts (Forrester, Gartner, eMarketer) and ensure Samba is positioned favorably<br aria-hidden=\"true\">• Cultivate strategic partnerships with industry organizations and ecosystem players<br aria-hidden=\"true\">• Plan Samba’s event presence 12+ months in advance — no last-minute scrambles<br><br aria-hidden=\"true\"><strong>Revenue Growth &amp; Performance Marketing (10%)</strong><br aria-hidden=\"true\">• Support revenue-impacting metrics in partnership with Sales: pipeline contribution, customer acquisition cost (CAC), and marketing ROI<br aria-hidden=\"true\">• Optimize the funnel from brand awareness through demand generation, lead nurturing, and sales enablement<br aria-hidden=\"true\">• Partner closely with Sales leadership to ensure marketing-sales alignment and lead quality<br aria-hidden=\"true\">• Drive account-based marketing (ABM) strategies targeting enterprise accounts and agency holding companies<br aria-hidden=\"true\">• Implement data-driven decision frameworks using marketing automation and attribution modeling</div>"
    },
    {
      "text": "WHO YOU ARE",
      "content": "<p style=\"margin-top: 12pt; margin-bottom: 0pt;\">&nbsp;</p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Proven track record in B2B enterprise marketing</span></strong><span style=\"font-size: 11pt;\"> selling to advertisers, agencies, publishers, or technology platforms</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Deep ad tech or martech industry experience</span></strong><span style=\"font-size: 11pt;\">: Understanding of programmatic advertising, measurement, data platforms, identity solutions, or marketing technology ecosystems</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Demonstrated revenue impact</span></strong><span style=\"font-size: 11pt;\">: Quantifiable examples of driving customer acquisition, pipeline growth, revenue contribution, and marketing ROI</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Team building expertise</span></strong><span style=\"font-size: 11pt;\">: Experience scaling marketing teams from 5-10 to 30+ people while maintaining high performance and culture</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><strong><span style=\"font-size: 11pt;\">C-level presence</span></strong><span style=\"font-size: 11pt;\">: Comfortable presenting to boards, investors, customers, and at major industry conferences</span></p>\n<h3 style=\"margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 13pt; font-family: Arial, sans-serif;\">The Art: Creative Excellence</span></strong></h3>\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Exceptional storytelling ability</span></strong><span style=\"font-size: 11pt;\"> with a strong creative vision for brand, content, and campaign development</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Portfolio of work</span></strong><span style=\"font-size: 11pt;\">: Must provide examples of compelling creative campaigns, content, videos, infographics, or materials you've overseen</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Strong writing skills</span></strong><span style=\"font-size: 11pt;\">: Ability to craft executive messaging, thought leadership, and persuasive marketing copy</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Visual communication prowess</span></strong><span style=\"font-size: 11pt;\">: Experience directing or creating data visualizations, infographics, and presentation materials</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Brand architecture expertise</span></strong><span style=\"font-size: 11pt;\">: Track record of building or repositioning brands in competitive markets</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><strong><span style=\"font-size: 11pt;\">Content strategy mastery</span></strong><span style=\"font-size: 11pt;\">: Understanding of what content drives engagement at each stage of the B2B buyer journey</span></p>\n<h3 style=\"margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 13pt; font-family: Arial, sans-serif;\">The Science: Metrics &amp; Operations</span></strong></h3>\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Data-driven decision maker</span></strong><span style=\"font-size: 11pt;\">: Obsessed with metrics, KPIs, dashboards, and performance optimization</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Deep analytics expertise</span></strong><span style=\"font-size: 11pt;\">: Proficiency with Google Analytics, marketing automation platforms (HubSpot, Marketo, Pardot), BI tools (Tableau, Looker), and attribution modeling</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Revenue metrics fluency</span></strong><span style=\"font-size: 11pt;\">: Can articulate CAC, LTV, MQL-to-SQL conversion rates, pipeline velocity, marketing attribution, and ROI by channel</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Marketing operations excellence</span></strong><span style=\"font-size: 11pt;\">: Experience implementing efficient processes, tech stacks, and cross-functional workflows</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Budget management</span></strong><span style=\"font-size: 11pt;\">: Demonstrated ability to allocate millions in marketing spend efficiently and adjust based on performance</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><strong><span style=\"font-size: 11pt;\">Strong POV on metrics</span></strong><span style=\"font-size: 11pt;\">: Can walk into any room and articulate exactly what's working, what's not, and what you'd change</span></p>\n<h3 style=\"margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 13pt; font-family: Arial, sans-serif;\">Cultural Fit &amp; Pace</span></strong></h3>\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Thrives in fast-paced chaos</span></strong><span style=\"font-size: 11pt;\">: You don't just tolerate ambiguity—you thrive in it</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Bias toward action</span></strong><span style=\"font-size: 11pt;\">: Ships and iterates rather than waiting for perfection</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Organized under pressure</span></strong><span style=\"font-size: 11pt;\">: Maintains structure and discipline even when \"jumping from one fire to the next\"</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">High emotional intelligence</span></strong><span style=\"font-size: 11pt;\">: Builds trust across teams and handles feedback with grace</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Resilient and tenacious</span></strong><span style=\"font-size: 11pt;\">: Doesn't get rattled by setbacks; maintains momentum through challenges</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Collaborative leadership style</span></strong><span style=\"font-size: 11pt;\">: Leads through influence, not authority; builds alignment without territoriality</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><strong><span style=\"font-size: 11pt;\">Hustle and hunger</span></strong><span style=\"font-size: 11pt;\">: Your drive overpowers your ego every time</span></p>\n<h3 style=\"margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 13pt; font-family: Arial, sans-serif;\">Specialized Skills</span></strong></h3>\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">PR background strongly preferred</span></strong><span style=\"font-size: 11pt;\">: Experience managing PR agencies, media relations, and executive communications</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Sales acumen</span></strong><span style=\"font-size: 11pt;\">: Can support the sales team by \"selling\" in client presentations or at industry events (bonus if you've carried a quota)</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Event marketing expertise</span></strong><span style=\"font-size: 11pt;\">: Proven ability to plan, execute, and measure ROI from trade shows, conferences, and proprietary events</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Strategic partnerships</span></strong><span style=\"font-size: 11pt;\">: Experience building co-marketing relationships with ecosystem partners</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Account-based marketing (ABM)</span></strong><span style=\"font-size: 11pt;\">: Hands-on experience with ABM platforms and strategies targeting enterprise accounts</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">B2B SaaS expertise</span></strong><span style=\"font-size: 11pt;\">: Understanding of subscription business models, customer lifetime value, and retention marketing</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><strong><span style=\"font-size: 11pt;\">AI marketing capabilities</span></strong><span style=\"font-size: 11pt;\">: Active user of AI tools for content creation, campaign optimization, and marketing automation</span></p>\n<h3 style=\"margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 13pt; font-family: Arial, sans-serif;\">Personal Attributes</span></strong></h3>\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Enterprise-grade polish with consumer ease</span></strong><span style=\"font-size: 11pt;\">: Our solutions need to feel as intuitive as an iPhone despite being enterprise B2B</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Industry passionate</span></strong><span style=\"font-size: 11pt;\">: Stays current on ad tech innovation, AI trends, TV/streaming evolution, and privacy regulations</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Intellectually curious</span></strong><span style=\"font-size: 11pt;\">: Asks provocative questions that challenge the status quo</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Executive presence</span></strong><span style=\"font-size: 11pt;\">: Commands a room while remaining approachable and authentic</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><strong><span style=\"font-size: 11pt;\">Growth mindset</span></strong><span style=\"font-size: 11pt;\">: Views every failure as a learning opportunity and shares lessons openly</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><strong><span style=\"font-size: 11pt;\">Strategic yet tactical</span></strong><span style=\"font-size: 11pt;\">: Can zoom out to 30,000-foot strategy and zoom in to execution details</span></p>\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><strong><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">Comfortable with complexity</span></strong><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">: Can translate technical concepts (AI/ML, identity graphs, ACR technology) into compelling narratives</span></p>"
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