Senior CRM manager

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    "location": {
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      "postalCode": "46001",
      "addressCountry": "Cyprus"
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    "datePosted": "2024-12-10",
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    "description": "<p><span style=\"font-weight: bold\">We are looking for experienced professional to obtain the Senior CRM manager role.</span></p>\n<p>The position is opened in <span style=\"font-weight: bold\">Valencia, Spain</span> (relocation is provided by the company).</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Responsibilities:</span></p>\n<ul>\n<li>Design and oversee the strategic direction for CRM and outbound marketing initiatives, enhancing existing channels like push notifications, in-app messaging, and SMS, while also growing CRM efforts through email marketing.</li>\n<li>Break down strategic goals into measurable objectives, key results, and actionable plans for effective execution.</li>\n<li>Oversee all aspects of daily CRM operations, including close collaboration with Product and Development teams to determine technical requirements for projects, manage campaign execution, and evaluate campaign performance and outcomes.</li>\n<li>Coordinate and monitor CRM campaigns and programs, ensuring clear updates on progress, timelines, dependencies, and deliverables.</li>\n<li>Serve as the main point of communication for key stakeholders and leadership regarding updates on campaigns and projects.<br></li>\n</ul>\n<p><span style=\"font-weight: bold\">Requirements:</span></p>\n<ul>\n<li>4+ years of hands-on experience in creating lifecycle CRM programs, preferably within the iGaming industry.</li>\n<li>Strong track record in segmentation, automation strategy, and leveraging digital marketing channels such as email, push notifications, and SMS.</li>\n<li>Comprehensive knowledge of CRM automation tools like Optimove, Symplify, or equivalent platforms.</li>\n<li>Proficient in turning data insights into impactful marketing campaigns that drive user engagement, retention, and reduce churn.</li>\n<li>Experience designing and implementing A/B tests to enhance performance through email, push, and in-app messaging.</li>\n<li>Advanced analytical capabilities with proficiency in reporting and visualization tools such as Power BI or Tableau.</li>\n<li>Familiarity with cutting-edge tools, platforms, and marketing trends.</li>\n<li>Prior experience working with gambling or betting B2C products is preferred, especially in high-load marketing environments.</li>\n<li>Upper-intermediate level of proficiency in English.</li>\n</ul>\n<p><span style=\"font-weight: bold\">What's in it for you:</span></p>\n<ul>\n<li>Continuous learning and development opportunities with challenging projects.</li>\n<li>Legalisation support for both employee and their family in Spain.<br></li>\n<li>Comprehensive relocation package, including travel and accommodation arrangements.</li>\n<li>Access to company fitness facilities to promote employee well-being.</li>\n<li>Support for language skill development with partial reimbursement for language classes.</li>\n<li>Special birthday celebrations and generous vacation allowance for proper rest.<br></li>\n</ul>",
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