SEO Specialist

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    "datePosted": "2026-04-10",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">We are looking for an SEO Specialist with 1-3 years of hands-on SEO experience to support day-to-day organic search execution across multiple property portfolios, from luxury high-rises to student housing and assisted living. You’ll be responsible for executing on-page, off-page, and technical SEO playbooks, maintaining site health and SEO hygiene, and delivering consistent performance improvements using our existing SOPs and systems.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">This is an execution-focused role design for someone ready to grow into larger portfolio-wide strategy over time. You’ll own the day-to-day functioning of assigned websites: onboardings/offboardings, audits, fixes, support desk tickets, and reporting; while partnering closely with the SEO Strategist (day-to-day guidance and strategy planning) and CJ (Digital Marketing team big-picture direction).</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Most importantly: we win by being human. This role is not “chase the algorithm.” It’s about improving the renter’s experience, clarity, and trust, and framing our algorithmic strategy around those core factors.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">What You’ll Do</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Execute on-page, off-page, and technical SEO playbooks across a diverse range of multifamily portfolios.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Review weekly audit crawls (Ahrefs + other tools as needed) and prioritize fixes based on impact.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor and act on insights from Google Search Console and Google Analytics 4 (indexing, visibility, CTR, landing page performance, conversions, etc).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Implement SEO improvements, including meta titles/descriptions, header structure, content optimizations, image alt text guidance, and page-level recommendations at the SEO Strategist's direction.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support content initiatives (micropages, neighborhood guides, blogs, amenities, floor plan content) with keyword targeting and on-page best practices. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Work alongside the SEO Strategist for onboarding and offboarding SEO clients (baseline checks, access validation, initial audits).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Monitor Google Business Profiles for review velocity and sentiment, optimizing GBP content, and ensuring NAP consistency across off-site listings.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Produce Monthly SEO Reports for all SEO clients and support Quarterly SEO Reports, plus ad-hoc reporting when needed.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate closely with Web Design and Customer Experience via support desk + Slack to keep execution fast and clean.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">What You’ll Bring</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">1-3 years of hands-on experience executing SEO work (agency or in-house).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A holistic understanding of how technical SEO, content, and off-page signals work together.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong grasp of human-centered web/content practices (clarity, usefulness, trust, authority, experience).</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfortable working inside structured systems, SOPs, and deadlines, with room to experiment with innovative new ideas.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to context switch across many properties, markets, and audience segments without dropping the ball.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proficiency with Google Search Console, GA4, and Google Workspace.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Nice-To-Haves: </span>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Multifamily/property marketing experience.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">TapClicks/reporting software experience.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">WordPress/WPEngine experience.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong communication skills.</span></li>\n</ul>\n</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 14pt\">What’s In It For You</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A remote-only, flexible work environment</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Competitive compensation, paid time off, and benefits that help you be your best at work and at home</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Clear career path from Specialist to Strategist to Pod Leader as the digital team scales.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">The opportunity to help build the operating system, defining the next generation of multifamily marketing.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A highly skilled team that genuinely cares about the work, the clients, and each other.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">An environment that supports both personal and professional growth.</span></li>\n</ul>",
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