Digital Marketing Specialist

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    "url": "https://careers-wginc.icims.com/jobs/3641/digital-marketing-specialist/job",
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    "title": "Digital Marketing Specialist",
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    "datePosted": "2024-06-06T08:32:49.593Z",
    "description": "<h2>Overview</h2>\n<p>WGI is looking for a <strong>Digital Marketing Specialist</strong> to work with our Creative Services team in <strong>Tampa, Florida</strong>. </p>\n<p> </p>\n<p>This is a hands-on, execution-focused role for a paid media practitioner who can own the build, optimization, and reporting of digital advertising campaigns across Google Ads and LinkedIn with minimal oversight.</p>\n<p> </p>\n<p>At WGI, you will find talented, passionate associates providing exceptional service in collaborative, team-driven environments, all while having fun and enjoying the work they do. We work to stay ahead of the curve by investing in the latest tools and technology. As one of the nation’s top consulting firms, we consistently strive to promote efficiency, cultivate a culture our associates can proudly embrace, and empower our associates to advance their career growth at WGI, and beyond.</p>\n<p> </p>\n<p>WGI is always looking for remarkable individuals to join our team and help us grow in our vision. If you think you are an innovative, self-motivated team-player, and want to shape your community, join our WGI team today!</p>\n<p> </p>\n<p><strong>WGI offers a complete Benefits package including: Medical, Dental, Vision, LTD & STD, Life Insurance, 401k with match, PTO, Holidays, HSA with company contribution, Pet insurance, and Employee assistance program.</strong></p>\n<p>#LI-onsite</p>\n<h2>Responsibilities</h2>\n<p><strong>Paid Advertising Execution</strong> </p>\n<ul>\n <li>Independently build, launch, and manage paid search and paid social campaigns across Google Ads and LinkedIn Campaign Manager, working from strategic direction provided by the Digital Marketing Manager. </li>\n</ul>\n<ul>\n <li>Construct campaign architecture including ad groups, audience targeting, keyword lists with appropriate match types, negative keyword libraries, bidding strategies, ad scheduling, and geographic targeting. </li>\n</ul>\n<ul>\n <li>Write Responsive Search Ads (Google) and Sponsored Content (LinkedIn) aligned to defined buyer personas. </li>\n</ul>\n<ul>\n <li>Execute LinkedIn Lead Gen Form builds. </li>\n</ul>\n<ul>\n <li>Monitor campaign performance daily, surface anomalies, and recommend optimizations grounded in data. </li>\n</ul>\n<p><strong>Conversion Tracking & Analytics</strong> </p>\n<ul>\n <li>Pull, clean, and analyze platform data from Google Ads, LinkedIn Campaign Manager, GA4, and HubSpot to build performance reports and identify trends. </li>\n</ul>\n<ul>\n <li>Maintain and contribute to monthly KPI dashboards and quarterly performance reviews. </li>\n</ul>\n<p><strong>Whitepaper & Lead Generation Campaigns</strong> </p>\n<ul>\n <li>Own the build and ongoing optimization of monthly whitepaper lead generation campaigns across Google Ads and LinkedIn, mapped to defined buyer personas and audience segments. </li>\n</ul>\n<ul>\n <li>Coordinate with internal subject matter experts to gather campaign assets, including landing page content, form requirements, and creative direction. </li>\n</ul>\n<p> <strong>Digital Content & Communications Support</strong> </p>\n<ul>\n <li>Develop and schedule supporting digital content for paid and organic channels, including social media posts, ad creative, and email components. </li>\n</ul>\n<ul>\n <li>Assist with website updates and content management in HubSpot CMS. </li>\n</ul>\n<ul>\n <li>Support webinar and virtual event promotion, scheduling, and follow-up communications. </li>\n</ul>\n<ul>\n <li>Assist with quality control and copy editing for blogs, landing pages, ad copy, and other digital assets. </li>\n</ul>\n<p><strong>Cross-Functional Collaboration</strong> </p>\n<ul>\n <li>Coordinate with the Digital Marketing Coordinator on day-to-day execution and with the external web development vendor on landing page and tracking implementation. </li>\n</ul>\n<ul>\n <li>Partner with internal subject matter experts and division leadership to translate technical content into audience-aligned campaign messaging. </li>\n <li>Support recruiting communications and digital recruiting collateral as needed. </li>\n <li>Support coordination of conferences, tradeshows, and special events tied to digital campaigns and lead generation. </li>\n</ul>\n<h2>Qualifications</h2>\n<p><strong>Education and Experience</strong> </p>\n<ul>\n <li>Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent professional experience. </li>\n</ul>\n<ul>\n <li>3 - 5 years of hands-on experience managing paid advertising campaigns in a B2B or services-marketing environment, with demonstrable ownership of campaign build, optimization, and reporting. </li>\n</ul>\n<ul>\n <li>Direct, day-to-day experience operating in Google Ads and LinkedIn Campaign Manager is required and will be verified during the interview process. </li>\n</ul>\n<p><strong>Required Platform Proficiency</strong> </p>\n<ul>\n <li>Google Ads - campaign build, ad group structure, keyword and match type strategy, negative keyword management, Responsive Search Ads, bidding strategies (Maximize Clicks, Maximize Conversions, Target CPA), and conversion configuration. </li>\n</ul>\n<ul>\n <li>LinkedIn Campaign Manager - campaign objectives, audience targeting (job title, seniority, function, industry, company), Sponsored Content, Lead Gen Forms, and Insight Tag conversions. </li>\n <li>Google Analytics 4 - event configuration, key event setup, traffic source analysis, and custom report building. </li>\n</ul>\n<p><strong>Required Skills and Competencies</strong> </p>\n<ul>\n <li>Demonstrated ability to execute campaign builds independently from a written specification, surface clarifying questions before starting work, and self-verify completed work before reporting it complete. </li>\n</ul>\n<ul>\n <li>Strong written and verbal communication skills, with the confidence to present recommendations, push back constructively, and ask questions when direction is unclear. </li>\n</ul>\n<ul>\n <li>Proven ability to write and edit advertising copy across short-form (paid search headlines) and long-form (LinkedIn Sponsored Content) formats. </li>\n</ul>\n<ul>\n <li>Working knowledge of conversion tracking and ability to troubleshoot when data does not match expectations. </li>\n</ul>\n<ul>\n <li>Comfort working with structured data in spreadsheets — pivot tables, basic formulas, filtering, and chart-building for performance reporting. </li>\n</ul>\n<ul>\n <li>Excellent organization, time management, and ability to manage multiple concurrent campaigns and deadlines. </li>\n</ul>\n<p><strong>Preferred Skills</strong> </p>\n<ul>\n <li>Experience marketing professional services (engineering, AEC, consulting, legal, financial services) or other B2B verticals with long, complex sales cycles. </li>\n</ul>\n<ul>\n <li>Experience with WordPress site updates and content management. </li>\n</ul>\n<ul>\n <li>Familiarity with Adobe Creative Suite (InDesign, Photoshop) for light creative production. </li>\n</ul>\n<p><strong>Personal Attributes</strong> </p>\n<ul>\n <li>Independent operator — can take strategic direction and convert it into executed campaign work without step-by-step instructions. </li>\n</ul>\n<ul>\n <li>Initiative — troubleshoots problems before escalating, brings recommendations rather than questions alone. </li>\n</ul>\n<ul>\n <li>Detail-oriented with a quality-first mindset. </li>\n</ul>\n<ul>\n <li>Proactive communicator — asks clarifying questions early, flags risks before they become problems, and keeps stakeholders informed. </li>\n</ul>\n<ul>\n <li>Data-driven mindset with focus on measurable, defensible results. </li>\n</ul>\n<ul>\n <li>Comfortable receiving direct feedback and operating in a high-accountability environment. </li>\n</ul>\n<p> </p>\n<p>Applicants must be currently authorized to work in the U.S. on a full-time basis. We are unable to sponsor or take over the sponsorship of employment visas</p>\n<p> </p>\n<p><strong>Physical Demands:</strong></p>\n<p>The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  Work is performed in an office setting.  Hand-eye coordination is necessary to operate a computer, keyboard and mouse.  Use of a telephone headset will allow for virtual communication with team members through Zoom and/or Microsoft Teams.  While performing the duties of this job, the employee is often required to sit for prolonged periods, use hands/fingers to handle, feel or operate objects, tools or controls and reach with hands and arms, speak and hear.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. </p>\n<p>If you have what it takes to join our growing organization and want to be part of a dedicated team, please apply today. In return, WGI provides a competitive salary and an outstanding work environment. WGI is an<strong> </strong>Equal Opportunity Employer/Veterans/Disabled.</p>\n<p>WGI does not accept any unsolicited resumes. Should any 3rd party agency or recruiter forward or submit any resume(s) to a WGI associate without a pre-existing contractual agreement, the submitted resume(s) will be deemed the property of WGI, and no placement fee will be provided.</p>\n<p> </p>\n<p>All agencies and vendors are required to have a signed WGI vendor agreement from the WGI Chief HR Officer permitting them to work directly through our Talent Acquisition team. Obtaining this signed vendor agreement is the only way you will receive payment. Verbal or written commitments from any other member of our staff will not be binding. </p>\n<p> </p>\n<p>All third-party recruiting/supplemental staffing agencies are expected to familiarize themselves and abide by this policy. </p>\n<p> </p>",
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    "responsibilities": "Paid Advertising Execution \r\n- Independently build, launch, and manage paid search and paid social campaigns across Google Ads and LinkedIn Campaign Manager, working from strategic direction provided by the Digital Marketing Manager. \r\n- Construct campaign architecture including ad groups, audience targeting, keyword lists with appropriate match types, negative keyword libraries, bidding strategies, ad scheduling, and geographic targeting. \r\n- Write Responsive Search Ads (Google) and Sponsored Content (LinkedIn) aligned to defined buyer personas. \r\n- Execute LinkedIn Lead Gen Form builds. \r\n- Monitor campaign performance daily, surface anomalies, and recommend optimizations grounded in data. \r\nConversion Tracking & Analytics \r\n- Pull, clean, and analyze platform data from Google Ads, LinkedIn Campaign Manager, GA4, and HubSpot to build performance reports and identify trends. \r\n- Maintain and contribute to monthly KPI dashboards and quarterly performance reviews. \r\nWhitepaper & Lead Generation Campaigns \r\n- Own the build and ongoing optimization of monthly whitepaper lead generation campaigns across Google Ads and LinkedIn, mapped to defined buyer personas and audience segments. \r\n- Coordinate with internal subject matter experts to gather campaign assets, including landing page content, form requirements, and creative direction. \r\n Digital Content & Communications Support \r\n- Develop and schedule supporting digital content for paid and organic channels, including social media posts, ad creative, and email components. \r\n- Assist with website updates and content management in HubSpot CMS. \r\n- Support webinar and virtual event promotion, scheduling, and follow-up communications. \r\n- Assist with quality control and copy editing for blogs, landing pages, ad copy, and other digital assets. \r\nCross-Functional Collaboration \r\n- Coordinate with the Digital Marketing Coordinator on day-to-day execution and with the external web development vendor on landing page and tracking implementation. \r\n- Partner with internal subject matter experts and division leadership to translate technical content into audience-aligned campaign messaging. \r\n- Support recruiting communications and digital recruiting collateral as needed. \r\n- Support coordination of conferences, tradeshows, and special events tied to digital campaigns and lead generation. ",
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