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Associate Director, Product Marketing

Bumbleinc · US TX Austin · Hybrid · Deleted · $145,000–$180,000 / year · Lever

Job facts

Field	Value
Company	Bumbleinc
Title	Associate Director, Product Marketing
Normalized title	-
Department / team	Marketing & Brand / Product Marketing
Location	United States
Work model	Hybrid / Hybrid
Employment type	Employee Regular/Permanent
Salary	$145,000–$180,000 / year
Status	deleted
ATS provider	Lever
Posted / first seen	2026-03-26 / 2026-05-29
Changed / last seen	2026-06-16 / 2026-06-14

Related slices

Page	What it contains	Open
Company jobs	Active postings from Bumbleinc.	Open
Company breakdowns	Role, location, ATS, and work model facets for this company.	Open
ATS provider jobs	Active postings observed through Lever.	Open
Provider filtered search	The same provider as a filtered job collection.	Open
Department jobs	Active postings in Marketing & Brand.	Open
Work model jobs	Active Hybrid postings.	Open
Lifecycle events	Open, update, close, and reopen events for this posting.	Open
Original posting	Canonical source or apply URL captured from the ATS.	Open

Linked records

Company	Bumbleinc
Source	da9ee548-3f84-4651-bf1a-d328dba89816
ATS provider	Lever

Description

About the Role Bumble Inc. is seeking an Associate Director, Product Marketing to drive the strategic go-to-market planning, positioning, and execution for a key product category across Bumble’s global ecosystem. Reporting into the Director, Global Product Marketing, this role will serve as the strategic connector between Product, Brand, Growth, Analytics, and our AI team — ensuring that every launch, narrative, and marketing investment contributes to meaningful business and user impact. You will lead end-to-end go-to-market strategy, build scalable frameworks, and influence product direction through deep user insight, market expertise, and performance data. This is a highly visible senior individual contributor role that shapes how Bumble brings new innovations — including AI-powered experiences — to market globally. The ideal candidate brings strong experience in B2C mobile app marketing, a track record of owning complex launches, and the ability to translate advanced product capabilities into simple, compelling member value. About Us Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. AI Fluency AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes. We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us. Final Compensation Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations. Benefits & PerksInsurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire. Unlimited PTO + 1 company-wide week off + Focus Fridays every week Fully paid life and long-term disability insurance 401k with 4% company match if you contribute 6%, 90-day eligibility Monthly wellness benefit and access to Noom, Unmind, and Your Money Line Maternity and Fertility benefit + 26 week paid parental leave Premium App Access Inclusion at Bumble Inc. Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help. In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc). AI in Bumble Inc. Hiring At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly. For further information on how we hold and manage your data, please refer to our Privacy Policy. What You'll Do Go-to-Market Strategy Own the go-to-market strategy for a major product area or category, from early concept through global rollout. Partner with Product, Growth, Brand, and AI teams to define audience strategy, value propositions, and channel approach. Build and operationalize scalable GTM frameworks that drive clarity, alignment, and measurable business impact. Influence product roadmap and prioritization by identifying market opportunities, user needs, and performance insights. Represent your product area in cross-functional planning forums, driving alignment and accountability across stakeholders. Positioning & Messaging Develop insight-led positioning and messaging that connects product capabilities to user needs and Bumble’s brand promise. Translate complex features — including AI-driven and personalized experiences — into clear, compelling narratives. Synthesize consumer insights, competitive intelligence, and performance data into actionable messaging strategies. Lead message testing and iteration to ensure resonance across audiences, markets, and lifecycle stages. Act as a strategic thought partner to senior marketing leadership on Bumble’s evolving product narrative. Campaign & Creative Strategy Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns. Develop clear, focused creative briefs that align teams on objectives, audience, messaging, and success metrics. Ensure consistency and quality across owned, earned, and paid channels, from in-product surfaces to global campaigns. Champion simplification, clarity, and user education in all marketing outputs. Drive strong collaboration and feedback loops to improve execution speed and effectiveness. Measurement & Optimization Define success metrics and measurement frameworks for product launches and campaigns. Analyze adoption, engagement, and retention data to identify opportunities and inform strategy. Present performance insights and recommendations to senior stakeholders, influencing future product and marketing decisions. Continuously improve GTM processes, documentation, and ways of working to increase team effectiveness and clarity. What We're Looking For 8–12+ years of experience in Product Marketing or related roles. Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms. Proven experience owning end-to-end go-to-market strategy for complex product launches. Experience working on or marketing AI-powered products, personalization systems, or recommendation engines. Ability to translate complex product capabilities into clear, user-centric messaging and value propositions. Experience managing global launches and localized strategies across multiple markets. Highly analytical, with experience using data and experimentation to inform strategy and optimize performance. Strong cross-functional leadership skills, with experience partnering across Tech, Product, Design, Data, Support, and Creative teams. Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.

Full job record

Job ID	c4dbc216ca1e7439710ccc0a838456c1d039a400
Org ID	0b6acf11-9e2a-4f79-b828-20a02fc8b8aa
Source ID	da9ee548-3f84-4651-bf1a-d328dba89816
Board ID	da9ee548-3f84-4651-bf1a-d328dba89816
Provider	lever
Provider Job Key	92e938a0-fbc2-409e-9d9a-3011a7e72e14
Title	Associate Director, Product Marketing
Normalized Title	—
Status	deleted
Active	no
Location Text	US TX Austin
Department	Marketing & Brand
Team	Product Marketing
Employment Type	Employee - Regular/Permanent
Workplace Type	hybrid
Remote Policy	hybrid
Country	United States
Region	—
City	—
Salary Raw	USD 145000-180000 per-year-salary
Salary Min	145,000
Salary Max	180,000
Salary Currency	USD
Salary Period	year
Source URL	https://jobs.lever.co/bumbleinc/92e938a0-fbc2-409e-9d9a-3011a7e72e14
Apply URL	https://jobs.lever.co/bumbleinc/92e938a0-fbc2-409e-9d9a-3011a7e72e14/apply
First Seen At	2026-05-29 07:02:25Z
Last Seen At	2026-06-14 07:57:33Z
Last Checked At	2026-06-16 07:57:45Z
Last Changed At	2026-06-16 07:57:45Z
Inactive At	2026-06-16 07:57:45Z
Source Posted At	2026-03-26 21:47:47Z
Source Updated At	—
Raw Payload Uri	s3://job-postings-prod-raw-590183727216/raw/provider=lever/board=bumbleinc/date=2026-06-14/2026-06-14T07-57-32-635Z-342536b465ea30b71a1eee91e14500d1554dbbd2219dc976d3c41901a6b3ddff.json

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Parsed Structured

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Extensions

{}

Native Structured

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      "content": "<div>\n<h3 style=\"line-height: 1.2; margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">Go-to-Market Strategy</span></strong></h3>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Own the go-to-market strategy for a major product area or category, from early concept through global rollout.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Partner with Product, Growth, Brand, and AI teams to define audience strategy, value propositions, and channel approach.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; 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margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Lead message testing and iteration to ensure resonance across audiences, markets, and lifecycle stages.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 10pt;\">Act as a strategic thought partner to senior marketing leadership on Bumble’s evolving product narrative.</span></p>\n</li>\n\n<h3 style=\"line-height: 1.2; margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">Campaign &amp; Creative Strategy</span></strong></h3>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Partner with Creative, CRM, Social, Brand, and Comms teams to bring product strategy to life through integrated campaigns.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Develop clear, focused creative briefs that align teams on objectives, audience, messaging, and success metrics.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Ensure consistency and quality across owned, earned, and paid channels, from in-product surfaces to global campaigns.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Champion simplification, clarity, and user education in all marketing outputs.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 10pt;\">Drive strong collaboration and feedback loops to improve execution speed and effectiveness.</span></p>\n</li>\n\n<h3 style=\"line-height: 1.2; margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">Measurement &amp; Optimization</span></strong></h3>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Define success metrics and measurement frameworks for product launches and campaigns.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Analyze adoption, engagement, and retention data to identify opportunities and inform strategy.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 10pt;\">Present performance insights and recommendations to senior stakeholders, influencing future product and marketing decisions.</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: Poppins, sans-serif;\">\n<p style=\"line-height: 1.2; margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 10pt;\">Continuously improve GTM processes, documentation, and ways of working to increase team effectiveness and clarity.</span></p>\n</li>\n\n</ul></ul></ul></ul></div>"
    },
    {
      "text": "What We're Looking For",
      "content": "<div>\n\n<li>8–12+ years of experience in Product Marketing or related roles.</li>\n<li>Strong background in B2C mobile app marketing, ideally within consumer tech or marketplace platforms.</li>\n<li>Proven experience owning end-to-end go-to-market strategy for complex product launches.</li>\n<li>Experience working on or marketing AI-powered products, personalization systems, or recommendation engines.</li>\n<li>Ability to translate complex product capabilities into clear, user-centric messaging and value propositions.</li>\n<li>Experience managing global launches and localized strategies across multiple markets.</li>\n<li>Highly analytical, with experience using data and experimentation to inform strategy and optimize performance.</li>\n<li>Strong cross-functional leadership skills, with experience partnering across Tech, Product, Design, Data, Support, and Creative teams.&nbsp;</li>\n<li>Excellent communication skills, with the ability to influence senior stakeholders and drive alignment.</li>\n\n</div>"
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