Home › Companies › Iaaviz Fa Ocs Oraclecloud Com CX 1 › Senior Director, Global Demand Generation
Senior Director, Global Demand Generation
Iaaviz Fa Ocs Oraclecloud Com CX 1 · United States; Remote US - West; Remote US - Central; Remote US - East · Remote · Active · $228,000 / year · Oracle Recruiting Cloud / Fusion HCM
Job facts
| Field | Value |
|---|---|
| Company | Iaaviz Fa Ocs Oraclecloud Com CX 1 |
| Title | Senior Director, Global Demand Generation |
| Normalized title | - |
| Department / team | Marketing |
| Location | United States |
| Work model | Remote / Remote |
| Employment type | Full Time |
| Salary | $228,000 / year |
| Status | active |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
| Posted / first seen | 2026-05-01 / 2026-05-31 |
| Changed / last seen | 2026-05-31 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Iaaviz Fa Ocs Oraclecloud Com CX 1. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Oracle Recruiting Cloud / Fusion HCM. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| Department jobs | Active postings in Marketing. | Open |
| Work model jobs | Active Remote postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Iaaviz Fa Ocs Oraclecloud Com CX 1 |
| Source | 471aa34d-59df-4938-8d84-d0576f229ac8 |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
Description
Description
Reporting to the VP of Demand Generation, this leader will own the strategy, execution, and optimization of initiatives that fuel pipeline and revenue growth for Icertis’ new business segment. The ideal candidate takes a metrics-led approach to decision making, experimentation, and optimization, and is an expert in building full-funnel demand engines for Enterprise SaaS with the ability to align Marketing, Sales, and cross-functional teams around shared revenue goals.
Responsibilities
Key Responsibilities
Strategic Leadership
Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. Integrated Campaign & ABM Development
Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. Sales & Sales Development Enablement
Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. Support late stage deal progression with targeted content, insights, and engagement strategies. Performance, Analytics & Optimization
Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI. Build a data driven experimentation model to optimize campaign performance across channels and segments. Manage global budget allocations and ensure efficient investment across programs, partners, and tactics.
Qualifications
Bachelor’s degree in Marketing, Business, or related field; MBA preferred. 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions. 5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions. Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets. Expertise developing early stage campaigns that uncover pain points and build interest in solution categories. Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration). Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement. Strong understanding of Sales Development operations, outbound strategies, and Sales enablement. Proficiency with Marketo, Salesforce, and analytics/BI tools. Strong analytical mindset with evidence of data driven decision making. Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams. Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..
Compensation:
Base: $228,000 per year
Bonus : 20% Variable
Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual target incentive bonus, an equity component is included in the compensation package.
Our Commitments: Icertis is committed to:
Icertians (employees) and their family's physical, mental and financial health and wellbeing Turbocharging Icertians careers Making a social and environmental impact in our communities Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers Generous holidays including the 4th of July week off – paid Free professional and leadership coaching Annual personal development allowance
What we offer:
Robust medical (physical & mental vision and dental benefits Employee assistance program (EAP) Equity (RSUs) and shared ownership in the company Generous 401K match Flexible work environment Paid maternity and paternity leave Generous holiday and PTO program CaaS (coaching as a service) Annual personal development allowance 7 Days for Humanity – 7 paid volunteer days annually Global and regional DEIB steering committees, employee resource groups (ERGs) Global DEIB training programs and guest speakers throughout the year
Organization
Who we a re: Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.
Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to [email protected] or get in touch with your recruiter.
Company
Icertis is the global leader in AI-powered contract intelligence. The Icertis platform revolutionizes contract management, equipping customers with powerful insights and automation to grow revenue, control costs, mitigate risk, and ensure compliance - the pillars of business success. Today, more than one third of the Fortune 100 trust Icertis to realize the full intent of millions of commercial agreements in 90+ countries.
Full job record
| Job ID | c4b01ceb806c18f1c17903b917862f4cd38d8f9e |
| Org ID | 169728f0-075c-4bea-8930-d1ebd3c0d17b |
| Source ID | 471aa34d-59df-4938-8d84-d0576f229ac8 |
| Board ID | 471aa34d-59df-4938-8d84-d0576f229ac8 |
| Provider | oracle_hcm |
| Provider Job Key | 7285 |
| Title | Senior Director, Global Demand Generation |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | United States; Remote US - West; Remote US - Central; Remote US - East |
| Department | Marketing |
| Team | — |
| Employment Type | full_time |
| Workplace Type | remote |
| Remote Policy | remote |
| Country | United States |
| Region | — |
| City | — |
| Salary Raw | Compensation: Base: $228,000 per year Bonus : 20% Variable Pay offered will vary based on job-related factor |
| Salary Min | 228,000 |
| Salary Max | — |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://iaaviz.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/7285 |
| Apply URL | https://iaaviz.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_1/job/7285 |
| First Seen At | 2026-05-31 17:59:39Z |
| Last Seen At | 2026-06-06 20:05:51Z |
| Last Checked At | 2026-06-06 20:05:51Z |
| Last Changed At | 2026-05-31 17:59:39Z |
| Inactive At | — |
| Source Posted At | 2026-05-01 23:11:54Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=iaaviz.fa.ocs.oraclecloud.com|CX_1/date=2026-06-06/2026-06-06T20-05-45-541Z-0c43671afb42b88904f841c299d3e0acfa2bfc311e18c28050aa78afd938c184.json |
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"ExternalQualificationsStr": "<div class=\"SCXW236154633 BCX8\" style=\"-webkit-tap-highlight-color: transparent; -webkit-text-stroke-width: 0px; -webkit-user-drag: none; background-color: rgb(255, 255, 255); color: rgb(0, 0, 0); font-family: "Segoe UI", "Segoe UI Web", Arial, Verdana, sans-serif; font-size: 12px; font-style: normal; font-variant-caps: normal; font-variant-ligatures: normal; font-weight: 400; letter-spacing: normal; margin: 0px; orphans: 2; padding: 0px; text-align: start; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial; text-indent: 0px; text-transform: none; user-select: text; white-space: normal; widows: 2; word-spacing: 0px;\"><div class=\"OutlineElement Ltr SCXW236154633 BCX8\" style=\"-webkit-tap-highlight-color: transparent; -webkit-user-drag: none; clear: both; cursor: text; direction: ltr; margin: 0px; overflow: visible; padding: 0px; position: relative; user-select: text;\"><ul style=\"list-style-type: disc;\"><li style=\"line-height: normal; margin-bottom: 0in;\">Bachelor’s degree in Marketing, Business, or related field; MBA preferred. </li><li style=\"line-height: normal; margin-bottom: 0in;\">10+ years of B2B marketing experience, including 5+ years leading global demand generation functions. </li><li style=\"line-height: normal; margin-bottom: 0in;\">5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Expertise developing early stage campaigns that uncover pain points and build interest in solution categories. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration). </li><li style=\"line-height: normal; margin-bottom: 0in;\">Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Strong understanding of Sales Development operations, outbound strategies, and Sales enablement. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Proficiency with Marketo, Salesforce, and analytics/BI tools. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Strong analytical mindset with evidence of data driven decision making. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..</li></ul><p> </p><p><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Compensation:</strong></span></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Base: $228,000 per year</strong></span></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Bonus : 20% Variable</strong></span></p><p style=\"margin-left: 0px;\"><i><span data-teams=\"true\" style=\"font-size: inherit;\">Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual target incentive bonus, an equity component is included in the compensation package.</span></i></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Our Commitments: Icertis is committed to:</strong> </span></p><ul><li><span data-teams=\"true\" style=\"font-size: inherit;\">Icertians (employees) and their family's physical, mental and financial health and wellbeing</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Turbocharging Icertians careers</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Making a social and environmental impact in our communities </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Generous holidays including the 4th of July week off – paid </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Free professional and leadership coaching</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Annual personal development allowance </span></li></ul><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"> </span></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>What we offer:</strong> </span></p><ul><li><span data-teams=\"true\" style=\"font-size: inherit;\">Robust medical (physical & mental vision and dental benefits </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Employee assistance program (EAP) </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Equity (RSUs) and shared ownership in the company </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Generous 401K match </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Flexible work environment </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Paid maternity and paternity leave </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Generous holiday and PTO program</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">CaaS (coaching as a service)</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Annual personal development allowance </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">7 Days for Humanity – 7 paid volunteer days annually</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Global and regional DEIB steering committees, employee resource groups (ERGs) </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Global DEIB training programs and guest speakers throughout the year</span></li></ul></div></div>",
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Must be comfortable owning global pipeline and revenue targets. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Expertise developing early stage campaigns that uncover pain points and build interest in solution categories. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration). </li><li style=\"line-height: normal; margin-bottom: 0in;\">Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Strong understanding of Sales Development operations, outbound strategies, and Sales enablement. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Proficiency with Marketo, Salesforce, and analytics/BI tools. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Strong analytical mindset with evidence of data driven decision making. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams. </li><li style=\"line-height: normal; margin-bottom: 0in;\">Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..</li></ul><p> </p><p><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Compensation:</strong></span></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Base: $228,000 per year</strong></span></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Bonus : 20% Variable</strong></span></p><p style=\"margin-left: 0px;\"><i><span data-teams=\"true\" style=\"font-size: inherit;\">Pay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual target incentive bonus, an equity component is included in the compensation package.</span></i></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>Our Commitments: Icertis is committed to:</strong> </span></p><ul><li><span data-teams=\"true\" style=\"font-size: inherit;\">Icertians (employees) and their family's physical, mental and financial health and wellbeing</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Turbocharging Icertians careers</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Making a social and environmental impact in our communities </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Generous holidays including the 4th of July week off – paid </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Free professional and leadership coaching</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Annual personal development allowance </span></li></ul><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"> </span></p><p style=\"margin-left: 0px;\"><span data-teams=\"true\" style=\"font-size: inherit;\"><strong>What we offer:</strong> </span></p><ul><li><span data-teams=\"true\" style=\"font-size: inherit;\">Robust medical (physical & mental vision and dental benefits </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Employee assistance program (EAP) </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Equity (RSUs) and shared ownership in the company </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Generous 401K match </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Flexible work environment </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Paid maternity and paternity leave </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Generous holiday and PTO program</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">CaaS (coaching as a service)</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Annual personal development allowance </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">7 Days for Humanity – 7 paid volunteer days annually</span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Global and regional DEIB steering committees, employee resource groups (ERGs) </span></li><li><span data-teams=\"true\" style=\"font-size: inherit;\">Global DEIB training programs and guest speakers throughout the year</span></li></ul></div></div>",
"OrganizationDescriptionStr": "<div>\n <p class=\"MsoNormal\"><span>Who we a</span><span>re:</span><span> </span><span>Icertis is the only contract intelligence platform companies trust to keep them out in front, now and in the future. Our unwavering commitment to contract intelligence is grounded in our FORTE values—Fairness, Openness, Respect, Teamwork and Execution—which guide all our interactions with employees, customers, partners, and stakeholders. Because in our mission to be the contract intelligence platform of the world, we believe how we get there is as important as the destination.</span></p>\n <p class=\"MsoNormal\"><span></span></p>\n <p class=\"MsoNormal\" style=\"margin-bottom:0in;\">Icertis, Inc. provides Equal Employment Opportunity to all employees and applicants for employment without regard to race, color, religion, gender identity or expression, sex, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Icertis, Inc. complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to <a href=\"mailto:[email protected]\" target=\"_blank\" rel=\"nofollow\">[email protected]</a> or get in touch with your recruiter.</p>\n</div>\n<div>\n <br/>\n</div>",
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"ExternalResponsibilitiesStr": "<p style=\"line-height:normal;margin-bottom:0in;\"><strong>Key Responsibilities </strong></p><p style=\"line-height:normal;margin-bottom:0in;\"><strong>Strategic Leadership </strong></p><ul style=\"list-style-type:disc;\"><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Develop a comprehensive global demand generation strategy that drives awareness, consideration, and conversion across the buyer’s journey—from problem identification through purchase. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Lead, coach, and develop a high-performing global demand generation team with a culture of accountability, experimentation, and operational excellence</li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Align demand generation efforts with Sales priorities and revenue targets; ensure seamless and transparent collaboration with cross functional GTM teams. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Run monthly GTM alignment sessions with Sales, Sales Development, Partner, RevOps, and Solution Advisory teams along with cross functional Marketing stakeholders. </li></ul><p style=\"line-height:normal;margin-bottom:0in;\"><strong>Integrated Campaign & ABM Development </strong></p><ul style=\"list-style-type:disc;\"><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Architect and oversee multichannel integrated campaigns including content strategy, digital marketing, events, partner motions, and enablement plans. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Drive early-stage category level campaigns that articulate buyer pain points, shape problem awareness, and introduce the Icertis CLM platform. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Build and execute tiered ABM strategies (1:1, 1:Few, 1:Many) designed for Enterprise accounts in priority verticals. Utilize AI tools for personalization. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Activate buying committees through coordinated tactics including account based advertising, gifting, dimensional mail, field events, and personalized outreach. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Use intent signals, predictive modeling, and personalization to increase engagement and accelerate progression for high value accounts. </li></ul><p style=\"line-height:normal;margin-bottom:0in;\"><strong>Sales & Sales Development Enablement </strong></p><ul style=\"list-style-type:disc;\"><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Partner closely with SDR leadership to fuel high quality outbound prospecting motions across key segments and strategic industries. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Create outbound playbooks and messaging frameworks that increase SDR productivity and account penetration. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Collaborate on account prioritization, sequencing logic, and persona specific outreach strategies. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Deliver scalable, customized assets for Sales (e.g., personalized landing pages, email templates, 1:1 ABM kits), utilizing available AI tools. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Provide frameworks for integrating webinars, gifting, content hubs, and events into ABM and pipeline acceleration plays. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Support late stage deal progression with targeted content, insights, and engagement strategies. </li></ul><p style=\"line-height:normal;margin-bottom:0in;\"><strong>Performance, Analytics & Optimization </strong></p><ul style=\"list-style-type:disc;\"><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Own measurement against KPIs including opportunity creation, pipeline contribution, conversion rates, velocity, and ROI. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Build a data driven experimentation model to optimize campaign performance across channels and segments. </li><li style=\"line-height:normal;margin-bottom:0in;tab-stops:list .5in;\">Manage global budget allocations and ensure efficient investment across programs, partners, and tactics. </li></ul>",
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"ExternalQualificationsStr": "- Bachelor’s degree in Marketing, Business, or related field; MBA preferred.\r\n- 10+ years of B2B marketing experience, including 5+ years leading global demand generation functions.\r\n- 5+ years of hands-on ABM leadership experience required; strong fluency in Enterprise buying committees and multistakeholder motions.\r\n- Proven track record driving pipeline and revenue for Enterprise SaaS. Must be comfortable owning global pipeline and revenue targets.\r\n- Expertise developing early stage campaigns that uncover pain points and build interest in solution categories.\r\n- Advanced proficiency with ABM and intent platforms such as 6sense or Demandbase (strategy, segmentation, orchestration).\r\n- Experience with gifting/direct mail platforms (Sendoso, Postal) for personalized engagement.\r\n- Strong understanding of Sales Development operations, outbound strategies, and Sales enablement.\r\n- Proficiency with Marketo, Salesforce, and analytics/BI tools.\r\n- Strong analytical mindset with evidence of data driven decision making.\r\n- Exceptional cross functional collaboration, communication, and leadership skills with experience aligning GTM teams.\r\n- Ability to excel in a fast-moving global organization, balancing strategic vision with hands-on execution..\r\n\r\nCompensation:\r\nBase: $228,000 per year\r\nBonus : 20% Variable\r\nPay offered will vary based on job-related factors such as location, experience, training, skills, and abilities. In addition to the base salary and annual target incentive bonus, an equity component is included in the compensation package.\r\nOur Commitments: Icertis is committed to:\r\n- Icertians (employees) and their family's physical, mental and financial health and wellbeing\r\n- Turbocharging Icertians careers\r\n- Making a social and environmental impact in our communities\r\n- Cultivation and advancing a culture of diversity, equity, inclusion and belonging (DEIB) within our company, customers, and suppliers\r\n- Generous holidays including the 4th of July week off – paid\r\n- Free professional and leadership coaching\r\n- Annual personal development allowance\r\n\r\nWhat we offer:\r\n- Robust medical (physical & mental vision and dental benefits\r\n- Employee assistance program (EAP)\r\n- Equity (RSUs) and shared ownership in the company\r\n- Generous 401K match\r\n- Flexible work environment\r\n- Paid maternity and paternity leave\r\n- Generous holiday and PTO program\r\n- CaaS (coaching as a service)\r\n- Annual personal development allowance\r\n- 7 Days for Humanity – 7 paid volunteer days annually\r\n- Global and regional DEIB steering committees, employee resource groups (ERGs)\r\n- Global DEIB training programs and guest speakers throughout the year\r\n\r\n\r\n",
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