PPC Specialist

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    "jobTitle": "PPC Specialist ",
    "location": "US TN IIQ 001 Knoxville TN Office - Knoxville, TN 37922",
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    "description": "<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"color:#f79621\">About Inhabit </span></b></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"color:black\">Inhabit is a global PropTech software company serving over 5 million units in the residential and short-term rental property management industries. Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at, visit inhabit.com.</span></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"color:#f79621\">About Blue Tent</span></b></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"color:black\">Bluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.</span></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"color:#f39c12\">Job Description Summary</span></b></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Bluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC ) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). The Associate is responsible for setting up, optimizing, and reporting on digital advertising (PPC) accounts. This position is primarily focused on Paid Search Ads within the Google and Microsoft Ads platforms. This position consists of 30% budget allocation, client communication, and reporting, and 70% strategy, data analysis, implementation, and optimization.</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"color:#ff9933\">What You&rsquo;ll Do (Functions &amp; Responsibilities)</span></b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px\">\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Set up and manage a variety of Google and Microsoft PPC accounts for ecommerce clients in the vacation rental vertical</span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Maintain client relationships and implement digital advertising strategies using best practices and Bluetent&rsquo;s advertising approach</span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Ability to seamlessly manage multiple accounts and competing priorities, while paying attention to improving ROI and customer satisfaction</span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Provide budget recommendations based on seasonality, search impression share, and client goals</span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Analyze historical data and optimize for online revenue and maximizing conversions</span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Provide monthly client report including an analysis of the data and recommendations, and participate in monthly calls with various clients to communicate results and strategy ideas</span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">Collaborate with team members on multi-channel marketing initiatives, with an understanding of how paid search fits into the digital marketing ecosystem</span></span></span></li>\r\n</ul>\r\n",
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Our 1,500+ team members drive strategic partnerships, deliver best-in-class software solutions and services, and foster innovation and collaboration across software, payments, and insurance. Learn more at, visit inhabit.com.\\r\\n\\r\\nAbout Blue Tent\\r\\n\\r\\nBluetent is a part of the Inhabit brand and is a top tier digital agency serving the vacation rental industry with a variety of solutions to help vacation rental companies grow their business through direct booking websites, channel management, and high quality digital and email marketing services. We are a group of travel enthusiasts who bring our passion for life to the work we do every day.\\r\\n\\r\\nJob Description Summary\\r\\n\\r\\nBluetent is seeking an enthusiastic and experienced Digital Marketing Associate (With a focus in PPC ) to set up, manage, and optimize campaigns for our clients in the vacation rental industry. This role will have a portfolio of vacation rental manager clients (approximately 30-45 clients). 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Exempt\\r\\n\\r\\n\\r\\nLocation\\r\\n\\r\\n\\r\\n\\tWe have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday\\r\\n\\r\\n\\r\\nBenefits Include\\r\\n\\r\\n\\r\\n\\tCompetitive Pay\\r\\n\\tHealth Insurance: Medical, Dental, Vision and Prescription Plans\\r\\n\\tHealth Savings Accounts\\r\\n\\tFlexible Spending Account\\r\\n\\tDependent Flexible Spending Account\\r\\n\\tCritical Illness\\r\\n\\tAccident\\r\\n\\tRetirement Savings Plan (401K) with discretionary company match\\r\\n\\tShort and Long Term Disability\\r\\n\\tCompany Paid $25,000.00 life insurance\\r\\n\\tSupplemental Life and AD&amp;D Insurance\\r\\n\\tEmployee Assistance Program\\r\\n\\tPaid Holidays\\r\\n\\tPaid Vacation\\r\\n\\tPaid Volunteer Time\\r\\n\\tInhabit Employee Discount Programs\\r\\n\\r\\n\\r\\nOur Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.\\r\\n\\r\\n#Inhabithires\\r\\n\\r\\n#LI-CB1\\r\\n\",\"validThrough\":\"-0001-11-30\"}",
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    "qualifications": "<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"background:white\"><span style=\"color:#f79621\">What We&rsquo;re Looking For (Minimum qualifications)</span></span></b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px\">\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Minimum of 3 years at a digital agency in a client facing Digital Advertising Specialist /PPC role</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Experience setting up and managing campaigns end to end in Google Ads and Microsoft Ads is required</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Strong understanding of paid search advertising and its value as part of a client&rsquo;s digital marketing mix </span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Ability to interpret and analyze data in Google Analytics 4</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Have an aptitude for data analysis and problem solving</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Looker (formerly Google Data Studio) Reporting experience is a plus</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Ability to communicate via email, phone, and video chat effectively and confidently with clients</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Ability to multi-task with ease and handle competing priorities</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Excellent organizational skills</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">Must be a team player that is also comfortable working independently</span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"color:black\"><span style=\"line-height:normal\">A passion for digital marketing and the desire to help small ecommerce businesses in the vacation rental industry succeed</span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"background:white\"><span style=\"color:#f79621\">Type</span></span></b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px\">\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Full Time, Salaried, Exempt</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"background:white\"><span style=\"color:#f79621\">Location</span></span></b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px\">\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"color:#000000;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\">We have an in-office work style, with most team members working in the office from Monday to Thursday and remotely on Friday</span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><b><span style=\"background:white\"><span style=\"color:#f79621\">Benefits Include</span></span></b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px\">\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Competitive Pay</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Health Insurance: Medical, Dental, Vision and Prescription Plans</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Health Savings Accounts</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Flexible Spending Account</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Dependent Flexible Spending Account</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Critical Illness</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Accident</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Retirement Savings Plan (401K) with discretionary company match</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Short and Long Term Disability</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Company Paid $25,000.00 life insurance</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Supplemental Life and AD&amp;D Insurance</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Employee Assistance Program</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Paid Holidays</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Paid Vacation</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Paid Volunteer Time</span></span></span></span></span></li>\r\n\t<li style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><span style=\"background:white\"><span style=\"color:black\">Inhabit Employee Discount Programs</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><i><span style=\"background:white\"><span style=\"color:black\">Our Company is an Equal Opportunity Employer and complies with all federal, state, and local laws, including providing reasonable accommodations to applicants.</span></span></i></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><i><span style=\"background:white\"><span style=\"color:black\">#Inhabithires</span></span></i></span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px\"><span style=\"display:block;font-size:12px;\"><span style=\"font-family:Arial,Helvetica,sans-serif;\"><span style=\"line-height:normal\"><i><span style=\"background:white\"><span style=\"color:black\">#LI-CB1</span></span></i></span></span></span></p>\r\n",
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