Digital Public Relations Strategist

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  "detail": {
    "url": "https://winwithoptimal.applytojob.com/apply/jobs/details/UM4AgKaAgA?&",
    "heading": "Digital Public Relations Strategist",
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    "description_html": "<p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">About The Role</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are looking for a savvy communications professional who has experience working in public relations, pitching online publications, and building relationships with digital media contacts. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The ideal candidate for this role will be comfortable working with a wide variety of clients, building relationships, and consider themselves a lifelong learner.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites.</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Who Are We?</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. </span></span></span></span></span></span></span></span></p><p style=\"line-height:1.2;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We’re always looking for exceptional people to join our team. If this sounds like you, please apply!</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Essential Functions, Duties, and Responsibilities:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Own PR and link building strategies across accounts; from goal setting to strategy ideation to execution.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Work closely with each member of your client team to make sure your PR and link building strategies align with the overall SEO goals of the account and that any cross-functional deliverables (i.e. blog posts, on-page content, creative assets) that you need for pitching or link building have been clearly communicated and planned for.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Execute proactive pitching and tactical link building efforts for key accounts on a weekly basis.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Create highly targeted media lists for pitching and link building outreach. This includes researching opportunities and contacts at leading digital publications, as well as other businesses, nonprofit organizations, universities, government agencies, etc.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Establish meaningful relationships with media and other content producers to secure high authority links and high-quality press coverage for clients.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Write content for both on-page and off-page purposes; this includes writing creative, thoughtful and tailored pitches, creating press materials (press releases, media alerts, etc.), writing guest articles, drafting keyword-driven blog posts, etc.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Communicate with clients on a regular basis and coordinate all digital PR requests for said clients (managing press requests, scheduling interviews, etc.).</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Assist with monthly SEO reporting (analyzing press coverage and backlinks using SEO metrics and KPIs).</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Monitor and respond to journalist queries on platforms like HARO.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Adheres to administrative deadlines (timesheet submittal, other general office duties) and is responsive to accounting and other administrative staff when called upon to provide information.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Perform other duties as assigned.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Minimum Qualifications & Skill Requirements:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At least 1 year of experience working in public relations, communications, content marketing, and/or SEO is required.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4-year Bachelor’s degree in marketing, public relations, advertising or communications; or relevant experience through school and/or internships</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Agency experience is strongly preferred.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proficient with common PR platforms (e.g. Cision, HARO, etc.).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Excellent writing skills, applicable to both long and short-form content pieces, pitching, drafting press materials, etc.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong interpersonal skills – able to effectively build and manage relationships with clients, media, bloggers, etc.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong organizational skills, time management skills and high attention to detail.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiar with Google Analytics or other website reporting tools and able to extract meaningful insights from data analysis.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">SEO experience, particularly with link building, is a strong plus but not required.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiarity with SEO platforms is a plus (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEM Rush).</span></span></span></span></span></span></span></li></ul><p><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is proud to offer the following:</span></span></span></span></span></span></p><ul><li><span style=\"font-size:14px;\">Flexible Time Off</span></li><li><span style=\"font-size:14px;\">Paid Leave for New Parents</span></li><li><span style=\"font-size:14px;\">Health insurance (including dental and vision)</span></li><li><span style=\"font-size:14px;\">Flex Spending Plan</span></li><li><span style=\"font-size:14px;\">Employee Assistance Program</span></li><li><span style=\"font-size:14px;\">401K with company matching</span></li><li><span style=\"font-size:14px;\">Tuition Reimbursement</span></li><li><span style=\"font-size:14px;\">Professional development opportunities</span></li><li><span style=\"font-size:14px;\">Rewards and recognition programs</span></li></ul><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Office Hours</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;margin-bottom:11px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">This role is based out of our Austin office. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.  </span></span></span></span></span></span></p><p>Please visit our <strong><a href=\\\"https://www.winwithoptimal.com/notice/\\\">Notice to Applicants and Employees</a></strong> to learn about our information practices in the job application and employment context.</p>",
    "description_text": "About The Role\n We are looking for a savvy communications professional who has experience working in public relations, pitching online publications, and building relationships with digital media contacts.\n The ideal candidate for this role will be comfortable working with a wide variety of clients, building relationships, and consider themselves a lifelong learner.\n At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.\n As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites.\n Who Are We?\n Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment.\n We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.\n Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.\n We’re always looking for exceptional people to join our team. If this sounds like you, please apply!\n Essential Functions, Duties, and Responsibilities:\n Own PR and link building strategies across accounts; from goal setting to strategy ideation to execution.\n Work closely with each member of your client team to make sure your PR and link building strategies align with the overall SEO goals of the account and that any cross-functional deliverables (i.e. blog posts, on-page content, creative assets) that you need for pitching or link building have been clearly communicated and planned for.\n Execute proactive pitching and tactical link building efforts for key accounts on a weekly basis.\n Create highly targeted media lists for pitching and link building outreach. This includes researching opportunities and contacts at leading digital publications, as well as other businesses, nonprofit organizations, universities, government agencies, etc.\n Establish meaningful relationships with media and other content producers to secure high authority links and high-quality press coverage for clients.\n Write content for both on-page and off-page purposes; this includes writing creative, thoughtful and tailored pitches, creating press materials (press releases, media alerts, etc.), writing guest articles, drafting keyword-driven blog posts, etc.\n Communicate with clients on a regular basis and coordinate all digital PR requests for said clients (managing press requests, scheduling interviews, etc.).\n Assist with monthly SEO reporting (analyzing press coverage and backlinks using SEO metrics and KPIs).\n Monitor and respond to journalist queries on platforms like HARO.\n Adheres to administrative deadlines (timesheet submittal, other general office duties) and is responsive to accounting and other administrative staff when called upon to provide information.\n Perform other duties as assigned.\n Minimum Qualifications & Skill Requirements:\n At least 1 year of experience working in public relations, communications, content marketing, and/or SEO is required.\n 4-year Bachelor’s degree in marketing, public relations, advertising or communications; or relevant experience through school and/or internships\n Agency experience is strongly preferred.\n Proficient with common PR platforms (e.g. Cision, HARO, etc.).\n Excellent writing skills, applicable to both long and short-form content pieces, pitching, drafting press materials, etc.\n Strong interpersonal skills – able to effectively build and manage relationships with clients, media, bloggers, etc.\n Strong organizational skills, time management skills and high attention to detail.\n Familiar with Google Analytics or other website reporting tools and able to extract meaningful insights from data analysis.\n SEO experience, particularly with link building, is a strong plus but not required.\n Familiarity with SEO platforms is a plus (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEM Rush).\n Optimal is proud to offer the following:\n Flexible Time Off\n Paid Leave for New Parents\n Health insurance (including dental and vision)\n Flex Spending Plan\n Employee Assistance Program\n 401K with company matching\n Tuition Reimbursement\n Professional development opportunities\n Rewards and recognition programs\n Office Hours\n This role is based out of our Austin office. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.\n Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.",
    "jsonld_jobposting": {
      "url": "https://winwithoptimal.applytojob.com/apply/UM4AgKaAgA/Digital-Public-Relations-Strategist",
      "@type": "JobPosting",
      "title": "Digital Public Relations Strategist",
      "@context": "http://schema.org/",
      "datePosted": "2026-05-13",
      "description": "<p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">About The Role</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are looking for a savvy communications professional who has experience working in public relations, pitching online publications, and building relationships with digital media contacts. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The ideal candidate for this role will be comfortable working with a wide variety of clients, building relationships, and consider themselves a lifelong learner.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">As a Digital Public Relations Strategist for Optimal, you are responsible for securing high-quality press coverage for clients that also result in backlinks from high authority websites.</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Who Are We?</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:14px;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers. </span></span></span></span></span></span></span></span></p><p style=\"line-height:1.2;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We’re always looking for exceptional people to join our team. If this sounds like you, please apply!</span></span></span></span></span></span></p><p style=\"line-height:1.38;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Essential Functions, Duties, and Responsibilities:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Own PR and link building strategies across accounts; from goal setting to strategy ideation to execution.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Work closely with each member of your client team to make sure your PR and link building strategies align with the overall SEO goals of the account and that any cross-functional deliverables (i.e. blog posts, on-page content, creative assets) that you need for pitching or link building have been clearly communicated and planned for.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Execute proactive pitching and tactical link building efforts for key accounts on a weekly basis.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Create highly targeted media lists for pitching and link building outreach. This includes researching opportunities and contacts at leading digital publications, as well as other businesses, nonprofit organizations, universities, government agencies, etc.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Establish meaningful relationships with media and other content producers to secure high authority links and high-quality press coverage for clients.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Write content for both on-page and off-page purposes; this includes writing creative, thoughtful and tailored pitches, creating press materials (press releases, media alerts, etc.), writing guest articles, drafting keyword-driven blog posts, etc.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Communicate with clients on a regular basis and coordinate all digital PR requests for said clients (managing press requests, scheduling interviews, etc.).</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Assist with monthly SEO reporting (analyzing press coverage and backlinks using SEO metrics and KPIs).</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Monitor and respond to journalist queries on platforms like HARO.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Adheres to administrative deadlines (timesheet submittal, other general office duties) and is responsive to accounting and other administrative staff when called upon to provide information.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Perform other duties as assigned.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Minimum Qualifications & Skill Requirements:</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At least 1 year of experience working in public relations, communications, content marketing, and/or SEO is required.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">4-year Bachelor’s degree in marketing, public relations, advertising or communications; or relevant experience through school and/or internships</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Agency experience is strongly preferred.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proficient with common PR platforms (e.g. Cision, HARO, etc.).</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Excellent writing skills, applicable to both long and short-form content pieces, pitching, drafting press materials, etc.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong interpersonal skills – able to effectively build and manage relationships with clients, media, bloggers, etc.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong organizational skills, time management skills and high attention to detail.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiar with Google Analytics or other website reporting tools and able to extract meaningful insights from data analysis.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">SEO experience, particularly with link building, is a strong plus but not required.</span></span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"background-color:#ffffff;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Familiarity with SEO platforms is a plus (e.g. MOZ, WebCEO, Ahrefs, Majestic, SEM Rush).</span></span></span></span></span></span></span></li></ul><p><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Optimal is proud to offer the following:</span></span></span></span></span></span></p><ul><li><span style=\"font-size:14px;\">Flexible Time Off</span></li><li><span style=\"font-size:14px;\">Paid Leave for New Parents</span></li><li><span style=\"font-size:14px;\">Health insurance (including dental and vision)</span></li><li><span style=\"font-size:14px;\">Flex Spending Plan</span></li><li><span style=\"font-size:14px;\">Employee Assistance Program</span></li><li><span style=\"font-size:14px;\">401K with company matching</span></li><li><span style=\"font-size:14px;\">Tuition Reimbursement</span></li><li><span style=\"font-size:14px;\">Professional development opportunities</span></li><li><span style=\"font-size:14px;\">Rewards and recognition programs</span></li></ul><p style=\"line-height:1.38;background-color:#ffffff;padding:0pt 0pt 8pt 0pt;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Office Hours</span></span></span></span></span></span></p><p style=\"line-height:1.38;background-color:#ffffff;margin-bottom:11px;\"><span style=\"font-size:10.5pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'DM Sans', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">This role is based out of our Austin office. We work on a hybrid basis at our office location, with three days per week working in the office and two days per week working from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.  </span></span></span></span></span></span></p><p>Please visit our <strong><a href=\\\"https://www.winwithoptimal.com/notice/\\\">Notice to Applicants and Employees</a></strong> to learn about our information practices in the job application and employment context.</p>",
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