Director, Marketing Analytics

Come Build a Better Financial Future for all Canadians At Neo, we're building a more rewarding financial experience for all Canadians. Life at a rapidly expanding tech startup is demanding, exhilarating, and not for everyone. From world-class creative minds to brilliant engineers, it's high-performing people that make Neo a workplace with passion and purpose. Since being founded in 2019, Neo has built incredible traction and is one of the fastest growing fintechs in Canada. Fastest growing company in Canada 3 times from 2022-2025 Top-ranked mobile apps and credit cards Canada's top-rated credit card Team of 700+ people 1M+ customers in 3 years 11K+ retail partners The Honest Version of This Job Neo is about to significantly increase its marketing spend. The question is whether the analytical infrastructure exists to make sure that investment is working. Right now, it doesn't fully. Attribution is fragmented. Channel performance is hard to compare cleanly. The insights that should be driving budget allocation decisions exist in pieces across different people and systems, and they're not consistently making it to the people who need them. This role changes that. This is not a dashboard job. It's a job for someone who is genuinely fascinated by what the data says and won't rest until that understanding shapes how the business moves. The work you do here will directly inform how tens of millions of dollars get spent and where Neo grows fastest. That's the scope.     What You're Walking Into The marketing analytics function doesn't exist in a consolidated form yet. You're building it. You'll report to the CMO and work closely with the marketing team that is growing and increasing its spend meaningfully. The data infrastructure is real. Neo runs on Snowflake and has the raw material to answer hard questions. What's missing is the person who knows which questions to ask and can turn the answers into decisions. You won't manage a team. What you will do is set the analytical direction for how an entire marketing org measures its work, allocates its budget, and decides what to do next. The leverage is significant.     What This Job Actually Requires You're obsessed with the outcome, not the output. The wrong version of this role produces clean reports that nobody acts on. The right version produces insights that change what the team does next week. You're the right version. You follow the data until it tells you something useful, and then you make sure it lands. You ask the question nobody thought to ask. Any analyst can answer the question in front of them. The people who create real value are the ones who come to a meeting with the question the team didn't know it had. That's the habit we're looking for. You can communicate findings to people who don't live in the data. The CMO and marketing leads need to understand what you're telling them well enough to act on it. That requires the ability to translate analytical work into clear, direct business language without losing the nuance that makes it true. You've done this in a consumer context. You understand acquisition costs, channel efficiency, attribution complexity, and the messiness of real marketing data. B2C or high-growth tech backgrounds translate well here. Consulting pedigrees without hands-on data work do not.   What We're Not Looking For Someone who measures success by the quality of their analysis rather than the quality of the decisions it drives. Accuracy is necessary. It's not sufficient. Someone who waits to be asked. If you need someone to hand you a question before you start digging, the impact ceiling is low. We want someone who treats the data as a source of problems worth finding, not a system to query on demand. Someone without consumer or B2C exposure. The dynamics of marketing measurement in financial services for Canadian consumers are specific. General analytics experience without that context takes too long to become useful. The Compensation Reality A competitive base salary. A cash-based STIP tied to company performance and individual impact. Meaningful equity with long-term upside tied directly to Neo's growth.   The Basics 7+ years in marketing analytics or growth analytics with hands-on data work Strong proficiency in SQL; experience with Snowflake is a plus B2C or consumer tech background Demonstrated track record of analytics work that drove measurable business decisions, not just reporting Based in Canada; we work in-person About Neo Neo Financial was founded in 2019 with a straightforward idea: Canadians deserve better. Better products, better rates, better tools for building credit and growing wealth. We've built a team of 700+ people, partnered with 10,000+ retailers, and grown to serve over one million Canadians. We're just getting started. We believe in equal opportunity and are committed to creating an inclusive environment where everyone can thrive. Successful candidates will be required to undergo a security screening, including a criminal records check and a credit check. By continuing with your application, you agree to the Candidate Privacy Notice , which guides how we process your personal information for the purpose of your application.

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