VP of Sales

POSITION OVERVIEW Bluefish is hiring a VP of Sales to own and scale the new logo acquisition function at the most consequential moment in the company’s growth. The go-to-market motion is transitioning from founder-led to team-led. The inbound pipeline is strong and growing. The product is winning. What the business needs now is a leader who can build the engine that captures that momentum at scale. This is not a role for someone who manages from above. The VP of Sales will inherit a team of six — one head, three directors, two juniors and will be expected to sell alongside them before reorganizing them. The ability to sit across from a Fortune 500 CMO or VP of Marketing and run a deeply consultative, non-transactional enterprise sale is a baseline requirement, not a bonus. The primary mandate is net new logo acquisition across the Fortune 500. The VP of Sales owns the full new business function: pipeline, process, team, and number. KEY RESPONSIBILITIES Proven enterprise sales execution at the Fortune 500 level — direct, personal track record closing complex deals with CMOs, VPs of Marketing, and C-suite marketing buyers at the world’s largest brands. Not managing teams who do it. Doing it. Deep marketing domain fluency — understands how Fortune 500 marketing organizations are structured, how billion-dollar budgets are allocated, and how decisions are made across search, content, brand, PR, and commerce functions. Knows the language of the industry being disrupted. Ad tech or enterprise martech background — experience at companies operating in the programmatic, marketing analytics, or enterprise marketing technology space. Has navigated the holding company and brand direct buying dynamics. Outbound builder — has built an outbound motion from scratch on top of existing inbound momentum. Actual execution, not theoretical familiarity. Sales org designer — proven ability to hire, develop, and where necessary replace enterprise sales talent. Has built a team, not just managed individuals. Forecasting and operating rigor — capable of installing operating cadence and forecast accuracy in a fast-moving, high-growth environment. New York-based — the entire commercial team is in New York. Strong preference for NY-based candidates. EXPERIENCE AND QUALIFICATIONS Own New Logo Revenue: Take accountability for the new business number — Fortune 500 brands across financial services, luxury, CPG, travel, pharma, cosmetics, and apparel. Build repeatable pipeline from both inbound referrals and a new outbound motion. Build the Outbound Engine: The current motion is predominantly inbound. The VP of Sales will build Bluefish’s outbound capability from scratch — account targeting, sequencing, SDR structure, and pipeline contribution targets — layered on top of inbound, not replacing it. Scale and Develop the Team: Grow the new logo team from six to fifteen to twenty high- powered enterprise sales directors. Define the hiring profile, execute against it quickly, and build the coaching and performance culture that makes the team elite. Run the Consultative Enterprise Sale: Personally execute complex, multi-stakeholder enterprise sales cycles with Fortune 500 marketing organizations. Build consensus across search, content, brand, PR, commerce, and C-suite buyers. Set the standard for how Bluefish sells at the highest level. Establish Process and Forecast Discipline: Install the operating cadence, pipeline hygiene, and forecast rigor the business needs as it scales. Build the infrastructure that makes outcomes predictable. Define the ICP and Coverage Model: Establish clear segmentation, coverage models, and quota structures as the business grows. Bring deliberate thinking to how the team is deployed across verticals, geographies, and account tiers. Partner with Leadership: Work directly with the CEO and COO on strategic enterprise relationships. Be a genuine thought partner on GTM strategy, not just an executor of it. PERSONAL CHARACTERISTICS Consultative by Nature: Listens more than talks. Builds trust through genuine curiosity about the customer’s problem. Understands that in a complex enterprise sale, the ability to listen is more valuable than the ability to pitch. Analytical and Precise: Makes decisions with rigor. Brings a systematic, data-driven approach to pipeline, team performance, and market strategy. Bluefish will push hard on intellectual horsepower — candidates should expect to be tested on it. Builder First: Comfortable in the ambiguity of an early-stage company building a new category. Does not wait for the perfect infrastructure before getting results. Builds the plane while flying it. Player / Coach by Instinct: Earns credibility through execution before earning it through authority. The team will follow this person because of what they do on the floor, not what their title says. Founder-Compatible: Can work closely with deeply involved, experienced founders who have done this before. Brings complementary strengths to a leadership team that has a strong point of view and high standards. Intellectually Serious about the Market: Genuinely curious about AI, marketing technology, and the shift in how enterprise brands reach consumers. Product-agnostic sellers will not thrive here — this role requires someone who cares deeply about what they are selling. COMPANY VALUES Enterprise-First, Always: Bluefish was built for the Fortune 500 from day one. Every product decision, every hiring decision, and every sales motion is optimized for the most sophisticated marketing buyers in the world. This is not a company that will retrofit its platform for the mid-market. Intellectual Rigor: The founding team has spent 20 years building at the frontier of marketing technology. They hold themselves and everyone around them to a high standard of analytical precision, strategic clarity, and intellectual honesty. Velocity with Purpose: The market is moving fast and the window to establish category leadership is real. Bluefish moves with urgency — not because it is reactive, but because speed is a competitive advantage when you are right about the direction. Pirate Ship Mentality: Bluefish does not hire for brand pedigree. It hires for what people have actually done, who they have surrounded themselves with, and how seriously they take their craft. The team is a collection of people who chose hard problems over easy paths. Build What Lasts: The founders have built companies that became infrastructure for their respective categories. The goal is not to win a funding cycle — it is to build the platform that defines how enterprise brands market themselves in the age of AI. ABOUT BLUEFISH: Bluefish believes that AI represents the next major chapter of the internet – and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online – and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences. The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. Bluefish, the leading AI marketing platform for the Fortune 500, recently announced a $20M Series A funding round led by NEA, with participation from Salesforce Ventures. Additional investors include Crane Venture Partners, Swift Ventures, and Bloomberg Beta. We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.

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