Home › Companies › The Shelf › Associate Director, Paid Social
Associate Director, Paid Social
The Shelf · Canada · Remote · Active · Rippling ATS
Job facts
| Field | Value |
|---|---|
| Company | The Shelf |
| Title | Associate Director, Paid Social |
| Normalized title | - |
| Department / team | Performance Media |
| Location | Canada |
| Work model | Remote / Remote |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Rippling ATS |
| Posted / first seen | 2026-05-19 / 2026-05-29 |
| Changed / last seen | 2026-06-06 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from The Shelf. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Rippling ATS. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| Department jobs | Active postings in Performance Media. | Open |
| Work model jobs | Active Remote postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | The Shelf |
| Source | 6c2923b5-56ea-4cb0-949d-fe188ecc8bd4 |
| ATS provider | Rippling ATS |
Description
company
About The Shelf
The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes — from awareness and content production to conversion and long-term brand equity.
What sets us apart is how we work: our proprietary platform gives us deeper visibility into influencer performance, audience quality, and campaign analytics than any spreadsheet or gut-feel approach ever could. We don't just book influencers — we build programs with intention, backed by strategy and measured with rigor.
We're a remote-first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work. If you're looking for a place where your ideas actually shape the product and the culture, this is it.
Our Performance Media team is expanding! We are hiring an Associate Director to own the strategy and execution of paid social campaigns across multiple platforms. This role is ideal for someone experienced enough to operate independently, manage complexity, and make informed optimizations—while partnering with internal leads on strategy.
Your focus will be clean execution, performance optimization, and ad account management at scale .
role
About the role
Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs Identify growth opportunities and flag risks before they surface in the data Contribute to pitches and new business for performance media Influencer campaigns What we're looking for
4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus A strategic thinker who can also execute — you're not above pulling levers in Ads Manager Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus. What success looks like at 90 days
You own your accounts — clients trust you and the team trusts your judgment Campaigns are structured for performance and optimized with clear, documented rationale You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before You're delivering performance recaps that clients reference and share internally You're contributing ideas to how we build and grow our performance media client base
Full job record
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| Org ID | b90f35c5-024c-4321-a36a-ff1d7c8d9324 |
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| Provider | rippling |
| Provider Job Key | b8bbfcf5-4fcf-4068-9138-057b2259378b |
| Title | Associate Director, Paid Social |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Canada |
| Department | Performance Media |
| Team | — |
| Employment Type | full_time |
| Workplace Type | remote |
| Remote Policy | remote |
| Country | Canada |
| Region | — |
| City | — |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://ats.rippling.com/the-shelf-careers/jobs/b8bbfcf5-4fcf-4068-9138-057b2259378b |
| Apply URL | https://ats.rippling.com/the-shelf-careers/jobs/b8bbfcf5-4fcf-4068-9138-057b2259378b |
| First Seen At | 2026-05-29 07:16:16Z |
| Last Seen At | 2026-06-06 20:42:29Z |
| Last Checked At | 2026-06-06 20:42:29Z |
| Last Changed At | 2026-06-06 20:42:29Z |
| Inactive At | — |
| Source Posted At | 2026-05-19 17:50:25Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=rippling/board=the-shelf-careers/date=2026-06-06/2026-06-06T20-42-28-478Z-7ae697367518dc60d2b4a46f37001177fb3a078f9f9af97cb074e14e0f43a5bc.json |
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"role": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About the role</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. </span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Identify growth opportunities and flag risks before they surface in the data</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Contribute to pitches and new business for performance media Influencer campaigns</span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What we're looking for</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">A strategic thinker who can also execute — you're not above pulling levers in Ads Manager</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus. </span></li></ul><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What success looks like at 90 days</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You own your accounts — clients trust you and the team trusts your judgment</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Campaigns are structured for performance and optimized with clear, documented rationale</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You're delivering performance recaps that clients reference and share internally</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You're contributing ideas to how we build and grow our performance media client base </span></li></ul>",
"company": "<meta><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About The Shelf</strong></b></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes — from awareness and content production to conversion and long-term brand equity.</span><br><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">What sets us apart is how we work: our proprietary platform gives us deeper visibility into influencer performance, audience quality, and campaign analytics than any spreadsheet or gut-feel approach ever could. We don't just book influencers — we build programs with intention, backed by strategy and measured with rigor.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">We're a remote-first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work. If you're looking for a place where your ideas actually shape the product and the culture, this is it.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Our Performance Media team is expanding! We are hiring an </span><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Associate Director</strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\"> to own the </span><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">strategy and execution</strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\"> of paid social campaigns across multiple platforms. This role is ideal for someone experienced enough to operate independently, manage complexity, and make informed optimizations—while partnering with internal leads on strategy.</span></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:"Basel Grotesk",Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Your focus will be </span><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">clean execution, performance optimization, and ad account management at scale</strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">.</span></p>"
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{
"oid": "cover_letter",
"title": "Cover letter",
"required": false,
"fieldData": {},
"fieldType": "FILE"
}
]
},
"additionalQuestions": null
},
"hasAIEvaluationsEnabled": true,
"eeocQuestionnaireEnabled": true,
"applicationConfirmationTemplate": "66fd6eea043741cef08d411f",
"eeocQuestionnaireEnabledForJobPost": true
},
"detail_meta": {
"url": "https://ats.rippling.com/api/v2/board/the-shelf-careers/jobs/b8bbfcf5-4fcf-4068-9138-057b2259378b",
"http_status": 200,
"content_type": "application/json",
"response_bytes": 15358
},
"detail_errors": []
}Get this page with API
Rendered from the bluedoor Job Postings API. Reproduce it:
GET https://api.bluedoor.sh/job-postings/v1/jobs/c20c8ea943250d153932bfb45da7816ef60547c2?include=descriptionJSONGET https://api.bluedoor.sh/job-postings/v1/orgs/b90f35c5-024c-4321-a36a-ff1d7c8d9324JSONGET https://api.bluedoor.sh/job-postings/v1/sources/6c2923b5-56ea-4cb0-949d-fe188ecc8bd4JSONGET https://api.bluedoor.sh/job-postings/v1/jobs/c20c8ea943250d153932bfb45da7816ef60547c2/eventsJSON