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HomeCompaniesThe ShelfAssociate Director, Paid Social

Associate Director, Paid Social

The Shelf · Canada · Remote · Active · Rippling ATS

Job facts

FieldValue
CompanyThe Shelf
TitleAssociate Director, Paid Social
Normalized title-
Department / teamPerformance Media
LocationCanada
Work modelRemote / Remote
Employment typeFull Time
Salary-
Statusactive
ATS providerRippling ATS
Posted / first seen2026-05-19 / 2026-05-29
Changed / last seen2026-06-06 / 2026-06-06

Related slices

PageWhat it containsOpen
Company jobsActive postings from The Shelf.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through Rippling ATS.Open
Provider filtered searchThe same provider as a filtered job collection.Open
Department jobsActive postings in Performance Media.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyThe Shelf
Source6c2923b5-56ea-4cb0-949d-fe188ecc8bd4
ATS providerRippling ATS

Description

company About The Shelf The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes — from awareness and content production to conversion and long-term brand equity. What sets us apart is how we work: our proprietary platform gives us deeper visibility into influencer performance, audience quality, and campaign analytics than any spreadsheet or gut-feel approach ever could. We don't just book influencers — we build programs with intention, backed by strategy and measured with rigor. We're a remote-first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work. If you're looking for a place where your ideas actually shape the product and the culture, this is it. Our Performance Media team is expanding! We are hiring an Associate Director to own the strategy and execution of paid social campaigns across multiple platforms. This role is ideal for someone experienced enough to operate independently, manage complexity, and make informed optimizations—while partnering with internal leads on strategy. Your focus will be clean execution, performance optimization, and ad account management at scale . role About the role Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs Identify growth opportunities and flag risks before they surface in the data Contribute to pitches and new business for performance media Influencer campaigns What we're looking for 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus A strategic thinker who can also execute — you're not above pulling levers in Ads Manager Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus. What success looks like at 90 days You own your accounts — clients trust you and the team trusts your judgment Campaigns are structured for performance and optimized with clear, documented rationale You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before You're delivering performance recaps that clients reference and share internally You're contributing ideas to how we build and grow our performance media client base

Full job record

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Source ID6c2923b5-56ea-4cb0-949d-fe188ecc8bd4
Board ID6c2923b5-56ea-4cb0-949d-fe188ecc8bd4
Providerrippling
Provider Job Keyb8bbfcf5-4fcf-4068-9138-057b2259378b
TitleAssociate Director, Paid Social
Normalized Title
Statusactive
Activeyes
Location TextCanada
DepartmentPerformance Media
Team
Employment Typefull_time
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Remote Policyremote
CountryCanada
Region
City
Salary Raw
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Salary Max
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First Seen At2026-05-29 07:16:16Z
Last Seen At2026-06-06 20:42:29Z
Last Checked At2026-06-06 20:42:29Z
Last Changed At2026-06-06 20:42:29Z
Inactive At
Source Posted At2026-05-19 17:50:25Z
Source Updated At
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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About the role</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.&nbsp;</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Build and drive testing roadmaps: creative, audience, bidding, and landing page hypotheses</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Identify growth opportunities and flag risks before they surface in the data</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Contribute to pitches and new business for performance media Influencer campaigns</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What we're looking for</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">A strategic thinker who can also execute — you're not above pulling levers in Ads Manager</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Experience with measurement &amp; attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus. </span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">What success looks like at 90 days</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You own your accounts — clients trust you and the team trusts your judgment</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">Campaigns are structured for performance and optimized with clear, documented rationale</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You've introduced at least one strategic initiative (testing roadmap, creative framework, audience expansion) that didn't exist before</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You're delivering performance recaps that clients reference and share internally</span></li><li style=\"color:rgb(85,85,85);font-size:12pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"color:rgb(85,85,85);font-size:10pt;white-space:pre-wrap;\">You're contributing ideas to how we build and grow our performance media client base </span></li></ul>",
      "company": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:18pt;white-space:pre-wrap;\">About The Shelf</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">The Shelf is a full-service influencer marketing agency built on data, creativity, and results. We partner with mid-market and enterprise brands to design and execute influencer programs that drive real business outcomes — from awareness and content production to conversion and long-term brand equity.</span><br><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">What sets us apart is how we work: our proprietary platform gives us deeper visibility into influencer performance, audience quality, and campaign analytics than any spreadsheet or gut-feel approach ever could. We don't just book influencers — we build programs with intention, backed by strategy and measured with rigor.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">We're a remote-first team of strategists, creatives, operators, and data thinkers who move fast, think big, and care deeply about doing great work. If you're looking for a place where your ideas actually shape the product and the culture, this is it.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Our Performance Media team is expanding! We are hiring an </span><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Associate Director</strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\"> to own the </span><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">strategy and execution</strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\"> of paid social campaigns across multiple platforms. This role is ideal for someone experienced enough to operate independently, manage complexity, and make informed optimizations—while partnering with internal leads on strategy.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:10pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">Your focus will be </span><b><strong style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">clean execution, performance optimization, and ad account management at scale</strong></b><span style=\"color:rgb(0,0,0);font-size:10pt;white-space:pre-wrap;\">.</span></p>"
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          {
            "oid": "website_link",
            "title": "Website link",
            "required": false,
            "fieldData": {},
            "fieldType": "SHORT_ANSWER"
          },
          {
            "oid": "resume",
            "title": "Resume",
            "required": true,
            "fieldData": {},
            "fieldType": "FILE"
          },
          {
            "oid": "cover_letter",
            "title": "Cover letter",
            "required": false,
            "fieldData": {},
            "fieldType": "FILE"
          }
        ]
      },
      "additionalQuestions": null
    },
    "hasAIEvaluationsEnabled": true,
    "eeocQuestionnaireEnabled": true,
    "applicationConfirmationTemplate": "66fd6eea043741cef08d411f",
    "eeocQuestionnaireEnabledForJobPost": true
  },
  "detail_meta": {
    "url": "https://ats.rippling.com/api/v2/board/the-shelf-careers/jobs/b8bbfcf5-4fcf-4068-9138-057b2259378b",
    "http_status": 200,
    "content_type": "application/json",
    "response_bytes": 15358
  },
  "detail_errors": []
}
Get this page with API

Rendered from the bluedoor Job Postings API. Reproduce it:

GET https://api.bluedoor.sh/job-postings/v1/jobs/c20c8ea943250d153932bfb45da7816ef60547c2?include=descriptionJSON
GET https://api.bluedoor.sh/job-postings/v1/orgs/b90f35c5-024c-4321-a36a-ff1d7c8d9324JSON
GET https://api.bluedoor.sh/job-postings/v1/sources/6c2923b5-56ea-4cb0-949d-fe188ecc8bd4JSON
GET https://api.bluedoor.sh/job-postings/v1/jobs/c20c8ea943250d153932bfb45da7816ef60547c2/eventsJSON