Performance Marketing Manager

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    "jobTitle": "Performance Marketing Manager",
    "location": "Snow Mountain Ranch - Granby, CO 80446",
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    "description": "<h1><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><b>POSITION SUMMARY:</b></span></span></h1>\r\n\r\n<p><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">The Performance Marketing Manager owns performance marketing across paid media and lifecycle channels, leading a small team and agency partners to drive bookings, memberships, and program registrations. Establishes clear targets (CPA/CPB, ROAS, CAC), builds reliable attribution and reporting, and runs a fast testing cadence to improve occupancy and revenue numbers - always aligned to YMCA brand and mission.</span></span></p>\r\n\r\n<h1><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><b>OUR MISSION AND CULTURE</b>: </span></span></h1>\r\n\r\n<p><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">We firmly believe in our mission of putting Christian principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body for all. We are committed to being welcoming to <b><i>all </i></b>people and to making a difference in the lives of our members, guests and staff. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.</span></span></p>\r\n\r\n<h1><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><b>ESSENTIAL FUNCTIONS:</b></span></span></h1>\r\n\r\n<h3 style=\"text-indent:-2in;margin-right:-120px;margin-left:192px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><span style=\"font-weight:bold;\">Performance Strategy &amp; Annual Planning</span></span></span></h3>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Own the annual and quarterly <strong>performance marketing plan</strong> (objectives, budgets, channel mix, seasonal calendar) aligned to YMCA of the Rockies mission, occupancy, and revenue targets.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Define clear <strong>metrics</strong> (bookings, revenue, CPA/CPB, ROAS, member CAC) and set channel-level targets with pacing guardrails.</span></span></li>\r\n</ul>\r\n\r\n<h3 style=\"text-indent:-2in;margin-right:-120px;margin-left:192px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><span style=\"font-weight:bold;\">Paid Media &amp; Channel Leadership</span></span></span></h3>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Lead full-funnel paid media across <strong>Search, Performance Max, Social (Meta/YouTube/TikTok as applicable), Display/Retargeting, Programmatic, and Affiliates/Partners</strong>. In conjunction with our media partners.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Direct bid and budget strategies (e.g., <strong>tROAS, tCPA, value-based bidding</strong>); manage pacing and reallocation by season and demand.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Ensure brand integrity while optimizing for conversion; approve <strong>creative briefs</strong> and ensure timely asset delivery. </span></span></li>\r\n</ul>\r\n\r\n<h3 style=\"text-indent:-2in;margin-right:-120px;margin-left:192px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><span style=\"font-weight:bold;\">Digital Experience, SEO &amp; CRO</span></span></span></h3>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Partner with Web Agency to prioritize <strong>site speed, UX, and conversion rate optimization</strong> for key booking and registration flows; implement reusable <strong>landing page templates</strong>.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Oversee <strong>SEO fundamentals</strong> to strengthen paid/organic synergy and reduce blended acquisition cost.</span></span></li>\r\n</ul>\r\n\r\n<h3 style=\"text-indent:-2in;margin-right:-120px;margin-left:192px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><span style=\"font-weight:bold;\">Data, Measurement &amp; Reporting</span></span></span></h3>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Own the <strong>measurement framework</strong>: GA4 event design, ecommerce/booking values, call tracking, offline conversion imports, UTM/naming conventions, and data governance.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Use <strong>GA4, Google Ads, Looker Studio/BI, and </strong>for analysis, forecasting, and scenario planning.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Maintain a disciplined <strong>test-and-learn cadence</strong>; document insights and roll out winning variants across channels.</span></span></li>\r\n</ul>\r\n\r\n<h3 style=\"text-indent:-2in;margin-right:-120px;margin-left:192px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><span style=\"font-weight:bold;\">Community &amp; Partner Engagement (Mission-Aligned Growth)</span></span></span></h3>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Maintain strategic relationships with county/tourism partners and community organizations to <strong>amplify reach, co-market seasonal offers</strong>, and strengthen YMCA&rsquo;s mission visibility.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Represent YMCA at select events; convert partnerships into measurable <strong>traffic, bookings, or memberships</strong> with tracked placements and UTMs.</span></span></li>\r\n</ul>\r\n\r\n<h3 style=\"text-indent:-2in;margin-right:-120px;margin-left:192px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><span style=\"font-weight:bold;\">Content for Performance</span></span></span></h3>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Collaborate with Content/Creative to produce <strong>high-performing ad creative</strong> (short-form video, UGC, testimonials, offers) and mission-aligned storytelling that converts.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Establish a <strong>creative testing system</strong> (briefs, naming, asset library, results share-outs) to increase learning velocity and ROAS.</span></span></li>\r\n</ul>\r\n\r\n<h1><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><b>ESSENTIAL REQUIREMENTS: </b></span></span></h1>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Bachelor&#39;s degree in Marketing, Communications, or related field, or equivalent experience.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Proficiency in web analytics tools (e.g., Semrush, Google Analytics), digital ad platforms, and SEO practices.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Experience with data analysis.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Strong communication and interpersonal skills with a collaborative mindset.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Ability to manage multiple projects and adapt to shifting priorities.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Must comply with Association service principles and service standards.</span></span></li>\r\n</ul>\r\n\r\n<h1><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><b>GENERAL REQUIREMENTS:</b></span></span></h1>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Possess a valid U.S. driver&rsquo;s license and an acceptable driving record per YMCA policy.</span></span></li>\r\n</ul>\r\n\r\n<h1><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><b>GENERAL YMCA OF THE ROCKIES REQUIREMENTS:</b></span></span></h1>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Uphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Uphold the YMCA of the Rockies Mission, policies, and programs</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Possess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Support the YMCA of the Rockies safety program; promote safe work practices and a safe environment for guests, members, and staff</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Promote a cooperative, positive, and flexible atmosphere while working with others in a diverse community</span><span style=\"font-size:13px;\">&nbsp;</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Must meet acceptable criminal background check standards</span></span></li>\r\n</ul>\r\n\r\n<h1><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\"><b>WORK ENVIRONMENT &amp; PHYSICAL DEMANDS:</b></span></span></h1>\r\n\r\n<p><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.&nbsp;</span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Occasional lifting of boxes, equipment equal to 30 pounds.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Working in an office environment with a variety of staff from other departments.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Some outdoor presence required for events, photo and video shoots, media coverage.</span></span></li>\r\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Flexible schedule and routine required to respond to demands of position.</span></span></li>\r\n</ul>\r\n\r\n<div style=\"text-align:center;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">Note: Employees are held accountable for all duties of this job.</span></span></div>\r\n\r\n<div style=\"text-align:center;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">This job description is not intended to be an exhaustive list of all duties, responsibilities,</span></span></div>\r\n\r\n<div style=\"text-align:center;\"><span style=\"font-size:14px;\"><span style=\"font-family:Verdana, Geneva, sans-serif;\">or qualifications associated with the job.</span></span></div>\r\n",
    "jobCategory": "Marketing",
    "salaryRange": "$62,000.00 - $73,400.00 Salary/year",
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    "googleJobJson": "{\"@context\":\"https://schema.org/\",\"@type\":\"JobPosting\",\"title\":\"Performance Marketing Manager\",\"identifier\":\"J0TS15471465\",\"url\":\"https://www.paycomonline.net/v4/ats/web.php/portal/00F1F305D986350F2A5DF3D1AE79350F/jobs/471465\",\"image\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=00F1F305D986350F2A5DF3D1AE79350F\",\"baseSalary\":{\"@type\":\"MonetaryAmount\",\"currency\":\"USD\",\"value\":{\"@type\":\"QuantitativeValue\",\"minValue\":62000,\"maxValue\":73400,\"unitText\":\"\"}},\"datePosted\":\"2025-12-03\",\"description\":\"Job DetailsLevel: ExperiencedJob Location: Snow Mountain Ranch - Granby, CO 80446Position Type: Year-Round JobsEducation Level: 4 Year DegreeSalary Range: $62,000.00 - $73,400.00 Salary/yearJob Category: MarketingPOSITION SUMMARY:\\r\\n\\r\\nThe Performance Marketing Manager owns performance marketing across paid media and lifecycle channels, leading a small team and agency partners to drive bookings, memberships, and program registrations. Establishes clear targets (CPA/CPB, ROAS, CAC), builds reliable attribution and reporting, and runs a fast testing cadence to improve occupancy and revenue numbers - always aligned to YMCA brand and mission.\\r\\n\\r\\nOUR MISSION AND CULTURE: \\r\\n\\r\\nWe firmly believe in our mission of putting Christian principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body for all. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests and staff. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.\\r\\n\\r\\nESSENTIAL FUNCTIONS:\\r\\n\\r\\nPerformance Strategy &amp; Annual Planning\\r\\n\\r\\n\\r\\n\\tOwn the annual and quarterly performance marketing plan (objectives, budgets, channel mix, seasonal calendar) aligned to YMCA of the Rockies mission, occupancy, and revenue targets.\\r\\n\\tDefine clear metrics (bookings, revenue, CPA/CPB, ROAS, member CAC) and set channel-level targets with pacing guardrails.\\r\\n\\r\\n\\r\\nPaid Media &amp; Channel Leadership\\r\\n\\r\\n\\r\\n\\tLead full-funnel paid media across Search, Performance Max, Social (Meta/YouTube/TikTok as applicable), Display/Retargeting, Programmatic, and Affiliates/Partners. In conjunction with our media partners.\\r\\n\\tDirect bid and budget strategies (e.g., tROAS, tCPA, value-based bidding); manage pacing and reallocation by season and demand.\\r\\n\\tEnsure brand integrity while optimizing for conversion; approve creative briefs and ensure timely asset delivery. \\r\\n\\r\\n\\r\\nDigital Experience, SEO &amp; CRO\\r\\n\\r\\n\\r\\n\\tPartner with Web Agency to prioritize site speed, UX, and conversion rate optimization for key booking and registration flows; implement reusable landing page templates.\\r\\n\\tOversee SEO fundamentals to strengthen paid/organic synergy and reduce blended acquisition cost.\\r\\n\\r\\n\\r\\nData, Measurement &amp; Reporting\\r\\n\\r\\n\\r\\n\\tOwn the measurement framework: GA4 event design, ecommerce/booking values, call tracking, offline conversion imports, UTM/naming conventions, and data governance.\\r\\n\\tUse GA4, Google Ads, Looker Studio/BI, and for analysis, forecasting, and scenario planning.\\r\\n\\tMaintain a disciplined test-and-learn cadence; document insights and roll out winning variants across channels.\\r\\n\\r\\n\\r\\nCommunity &amp; Partner Engagement (Mission-Aligned Growth)\\r\\n\\r\\n\\r\\n\\tMaintain strategic relationships with county/tourism partners and community organizations to amplify reach, co-market seasonal offers, and strengthen YMCA&rsquo;s mission visibility.\\r\\n\\tRepresent YMCA at select events; convert partnerships into measurable traffic, bookings, or memberships with tracked placements and UTMs.\\r\\n\\r\\n\\r\\nContent for Performance\\r\\n\\r\\n\\r\\n\\tCollaborate with Content/Creative to produce high-performing ad creative (short-form video, UGC, testimonials, offers) and mission-aligned storytelling that converts.\\r\\n\\tEstablish a creative testing system (briefs, naming, asset library, results share-outs) to increase learning velocity and ROAS.\\r\\n\\r\\n\\r\\nESSENTIAL REQUIREMENTS: \\r\\n\\r\\n\\r\\n\\tBachelor&#39;s degree in Marketing, Communications, or related field, or equivalent experience.\\r\\n\\tProficiency in web analytics tools (e.g., Semrush, Google Analytics), digital ad platforms, and SEO practices.\\r\\n\\tExperience with data analysis.\\r\\n\\tStrong communication and interpersonal skills with a collaborative mindset.\\r\\n\\tAbility to manage multiple projects and adapt to shifting priorities.\\r\\n\\tFamiliarity with graphic design tools (e.g., Canva, Adobe Creative Suite).\\r\\n\\tMust comply with Association service principles and service standards.\\r\\n\\r\\n\\r\\nGENERAL REQUIREMENTS:\\r\\n\\r\\n\\r\\n\\tPossess a valid U.S. driver&rsquo;s license and an acceptable driving record per YMCA policy.\\r\\n\\r\\n\\r\\nGENERAL YMCA OF THE ROCKIES REQUIREMENTS:\\r\\n\\r\\n\\r\\n\\tUphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions\\r\\n\\tUphold the YMCA of the Rockies Mission, policies, and programs\\r\\n\\tPossess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.\\r\\n\\tSupport the YMCA of the Rockies safety program; promote safe work practices and a safe environment for guests, members, and staff\\r\\n\\tPromote a cooperative, positive, and flexible atmosphere while working with others in a diverse community&nbsp;\\r\\n\\tMust meet acceptable criminal background check standards\\r\\n\\r\\n\\r\\nWORK ENVIRONMENT &amp; PHYSICAL DEMANDS:\\r\\n\\r\\nThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.&nbsp;\\r\\n\\r\\n\\r\\n\\tOccasional lifting of boxes, equipment equal to 30 pounds.\\r\\n\\tWorking in an office environment with a variety of staff from other departments.\\r\\n\\tSome outdoor presence required for events, photo and video shoots, media coverage.\\r\\n\\tFlexible schedule and routine required to respond to demands of position.\\r\\n\\r\\n\\r\\nNote: Employees are held accountable for all duties of this job.\\r\\n\\r\\nThis job description is not intended to be an exhaustive list of all duties, responsibilities,\\r\\n\\r\\nor qualifications associated with the job.\\r\\n COMPENSATION PACKAGE &amp; EMPLOYEE PERKS:\\r\\n\\r\\n\\r\\n\\tHealth, dental, and life insurance\\r\\n\\tGenerous PTO/Vacation\\r\\n\\tParticipation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)\\r\\n\\tEmployer owned rental housing may be available nearby - Contact Human Resources for more information\\r\\n\\tYMCA of the Rockies membership\\r\\n\\tDiscounted childcare, summer day camp, and summer overnight camp\\r\\n\\tDiscounted nights at YMCA of the Rockies lodges for friends &amp; family\\r\\n\\tSki and golf passes to nearby resorts &amp; courses\\r\\n\\tFree or discounted gear rentals for outdoor adventures\\r\\n\\tView all YMCA of the Rockies employee perks by visiting&nbsp;here.\\r\\n\\r\\n\",\"responsibilities\":\"POSITION SUMMARY:\\r\\n\\r\\nThe Performance Marketing Manager owns performance marketing across paid media and lifecycle channels, leading a small team and agency partners to drive bookings, memberships, and program registrations. Establishes clear targets (CPA/CPB, ROAS, CAC), builds reliable attribution and reporting, and runs a fast testing cadence to improve occupancy and revenue numbers - always aligned to YMCA brand and mission.\\r\\n\\r\\nOUR MISSION AND CULTURE: \\r\\n\\r\\nWe firmly believe in our mission of putting Christian principles into practice through programs, staff and facilities in an environment that builds healthy spirit, mind and body for all. We are committed to being welcoming to all people and to making a difference in the lives of our members, guests and staff. We count on our staff to provide extraordinary mission-based experiences for our guests and for each other.\\r\\n\\r\\nESSENTIAL FUNCTIONS:\\r\\n\\r\\nPerformance Strategy &amp; Annual Planning\\r\\n\\r\\n\\r\\n\\tOwn the annual and quarterly performance marketing plan (objectives, budgets, channel mix, seasonal calendar) aligned to YMCA of the Rockies mission, occupancy, and revenue targets.\\r\\n\\tDefine clear metrics (bookings, revenue, CPA/CPB, ROAS, member CAC) and set channel-level targets with pacing guardrails.\\r\\n\\r\\n\\r\\nPaid Media &amp; Channel Leadership\\r\\n\\r\\n\\r\\n\\tLead full-funnel paid media across Search, Performance Max, Social (Meta/YouTube/TikTok as applicable), Display/Retargeting, Programmatic, and Affiliates/Partners. In conjunction with our media partners.\\r\\n\\tDirect bid and budget strategies (e.g., tROAS, tCPA, value-based bidding); manage pacing and reallocation by season and demand.\\r\\n\\tEnsure brand integrity while optimizing for conversion; approve creative briefs and ensure timely asset delivery. \\r\\n\\r\\n\\r\\nDigital Experience, SEO &amp; CRO\\r\\n\\r\\n\\r\\n\\tPartner with Web Agency to prioritize site speed, UX, and conversion rate optimization for key booking and registration flows; implement reusable landing page templates.\\r\\n\\tOversee SEO fundamentals to strengthen paid/organic synergy and reduce blended acquisition cost.\\r\\n\\r\\n\\r\\nData, Measurement &amp; Reporting\\r\\n\\r\\n\\r\\n\\tOwn the measurement framework: GA4 event design, ecommerce/booking values, call tracking, offline conversion imports, UTM/naming conventions, and data governance.\\r\\n\\tUse GA4, Google Ads, Looker Studio/BI, and for analysis, forecasting, and scenario planning.\\r\\n\\tMaintain a disciplined test-and-learn cadence; document insights and roll out winning variants across channels.\\r\\n\\r\\n\\r\\nCommunity &amp; Partner Engagement (Mission-Aligned Growth)\\r\\n\\r\\n\\r\\n\\tMaintain strategic relationships with county/tourism partners and community organizations to amplify reach, co-market seasonal offers, and strengthen YMCA&rsquo;s mission visibility.\\r\\n\\tRepresent YMCA at select events; convert partnerships into measurable traffic, bookings, or memberships with tracked placements and UTMs.\\r\\n\\r\\n\\r\\nContent for Performance\\r\\n\\r\\n\\r\\n\\tCollaborate with Content/Creative to produce high-performing ad creative (short-form video, UGC, testimonials, offers) and mission-aligned storytelling that converts.\\r\\n\\tEstablish a creative testing system (briefs, naming, asset library, results share-outs) to increase learning velocity and ROAS.\\r\\n\\r\\n\\r\\nESSENTIAL REQUIREMENTS: \\r\\n\\r\\n\\r\\n\\tBachelor&#39;s degree in Marketing, Communications, or related field, or equivalent experience.\\r\\n\\tProficiency in web analytics tools (e.g., Semrush, Google Analytics), digital ad platforms, and SEO practices.\\r\\n\\tExperience with data analysis.\\r\\n\\tStrong communication and interpersonal skills with a collaborative mindset.\\r\\n\\tAbility to manage multiple projects and adapt to shifting priorities.\\r\\n\\tFamiliarity with graphic design tools (e.g., Canva, Adobe Creative Suite).\\r\\n\\tMust comply with Association service principles and service standards.\\r\\n\\r\\n\\r\\nGENERAL REQUIREMENTS:\\r\\n\\r\\n\\r\\n\\tPossess a valid U.S. driver&rsquo;s license and an acceptable driving record per YMCA policy.\\r\\n\\r\\n\\r\\nGENERAL YMCA OF THE ROCKIES REQUIREMENTS:\\r\\n\\r\\n\\r\\n\\tUphold and reflect the YMCA core values of Caring, Honesty, Respect, Responsibility and Faith in all functions\\r\\n\\tUphold the YMCA of the Rockies Mission, policies, and programs\\r\\n\\tPossess and demonstrate excellent customer service skills; for example, friendly, personable, helpful, patient, and professional.\\r\\n\\tSupport the YMCA of the Rockies safety program; promote safe work practices and a safe environment for guests, members, and staff\\r\\n\\tPromote a cooperative, positive, and flexible atmosphere while working with others in a diverse community&nbsp;\\r\\n\\tMust meet acceptable criminal background check standards\\r\\n\\r\\n\\r\\nWORK ENVIRONMENT &amp; PHYSICAL DEMANDS:\\r\\n\\r\\nThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.&nbsp;\\r\\n\\r\\n\\r\\n\\tOccasional lifting of boxes, equipment equal to 30 pounds.\\r\\n\\tWorking in an office environment with a variety of staff from other departments.\\r\\n\\tSome outdoor presence required for events, photo and video shoots, media coverage.\\r\\n\\tFlexible schedule and routine required to respond to demands of position.\\r\\n\\r\\n\\r\\nNote: Employees are held accountable for all duties of this job.\\r\\n\\r\\nThis job description is not intended to be an exhaustive list of all duties, responsibilities,\\r\\n\\r\\nor qualifications associated with the job.\\r\\n\",\"employmentType\":\"OTHER\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"YMCA OF THE ROCKIES\",\"logo\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=00F1F305D986350F2A5DF3D1AE79350F\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"streetAddress\":\"1101 County Road 53\",\"addressLocality\":\"Granby\",\"addressRegion\":\"CO\",\"postalCode\":80446,\"addressCountry\":\"USA\"}},\"qualifications\":\"COMPENSATION PACKAGE &amp; EMPLOYEE PERKS:\\r\\n\\r\\n\\r\\n\\tHealth, dental, and life insurance\\r\\n\\tGenerous PTO/Vacation\\r\\n\\tParticipation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)\\r\\n\\tEmployer owned rental housing may be available nearby - Contact Human Resources for more information\\r\\n\\tYMCA of the Rockies membership\\r\\n\\tDiscounted childcare, summer day camp, and summer overnight camp\\r\\n\\tDiscounted nights at YMCA of the Rockies lodges for friends &amp; family\\r\\n\\tSki and golf passes to nearby resorts &amp; courses\\r\\n\\tFree or discounted gear rentals for outdoor adventures\\r\\n\\tView all YMCA of the Rockies employee perks by visiting&nbsp;here.\\r\\n\\r\\n\",\"experienceRequirements\":\"COMPENSATION PACKAGE &amp; EMPLOYEE PERKS:\\r\\n\\r\\n\\r\\n\\tHealth, dental, and life insurance\\r\\n\\tGenerous PTO/Vacation\\r\\n\\tParticipation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)\\r\\n\\tEmployer owned rental housing may be available nearby - Contact Human Resources for more information\\r\\n\\tYMCA of the Rockies membership\\r\\n\\tDiscounted childcare, summer day camp, and summer overnight camp\\r\\n\\tDiscounted nights at YMCA of the Rockies lodges for friends &amp; family\\r\\n\\tSki and golf passes to nearby resorts &amp; courses\\r\\n\\tFree or discounted gear rentals for outdoor adventures\\r\\n\\tView all YMCA of the Rockies employee perks by visiting&nbsp;here.\\r\\n\\r\\n\",\"industry\":\"Marketing\",\"validThrough\":\"-0001-11-30\",\"educationRequirements\":\"4 Year Degree\"}",
    "applyAvailable": true,
    "educationLevel": "4 Year Degree",
    "qualifications": "<h1><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\"><strong>COMPENSATION PACKAGE &amp; EMPLOYEE PERKS:</strong></span></span></h1>\r\n\r\n<ul>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Health, dental, and life insurance</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Generous PTO/Vacation</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Participation in YMCA Retirement Fund (an additional 12% contribution by YMCA after 2 years employment)</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Employer owned rental housing may be available nearby - Contact Human Resources for more information</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">YMCA of the Rockies membership</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Discounted childcare, summer day camp, and summer overnight camp</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Discounted nights at YMCA of the Rockies lodges for friends &amp; family</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Ski and golf passes to nearby resorts &amp; courses</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">Free or discounted gear rentals for outdoor adventures</span></span></li>\r\n\t<li><span style=\"display:block;font-size:14px;\"><span style=\"font-family:Verdana,Geneva,sans-serif;\">View all YMCA of the Rockies employee perks by visiting&nbsp;<a href=\"https://jobs.ymcarockies.org/year-round-job\">here</a>.</span></span></li>\r\n</ul>\r\n",
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