Marketing Automation & CRM Operations Manager

{
  "content_hash": "51a1385ed58bf48b486d34c8a4b1eb70441b98e2a153497b9add32467ac2f9b1",
  "source_hash": "10b3071753709aa665a4d3d067a2d1b056664271c49a6cccbe5f7155aa6bea69",
  "last_changed_at": "2026-05-30T06:08:17.976Z",
  "active_status": "active"
}

{
  "language": "en",
  "location": {
    "raw": null,
    "city": null,
    "region": null,
    "country": null,
    "is_remote": true,
    "confidence": null
  },
  "salary_max": null,
  "salary_min": null,
  "inferred_at": "2026-06-06T10:50:27.870Z",
  "launch_scope": {
    "reason": "jazzhr_production_catalog",
    "included": true,
    "location": {
      "raw": null,
      "city": null,
      "region": null,
      "country": null,
      "is_remote": true,
      "confidence": null
    },
    "countries": []
  },
  "remote_policy": "remote",
  "salary_period": null,
  "workplace_type": "remote",
  "salary_currency": null
}

{}

{
  "detail": {
    "url": "https://regentcollegelondon.applytojob.com/apply/jobs/details/64FaArERCz?&",
    "heading": "Marketing Automation & CRM Operations Manager",
    "html_title": "JazzHR » Job Listings",
    "canonical_url": "https://regentcollegelondon.applytojob.com/apply/64FaArERCz/Marketing-Automation-CRM-Operations-Manager",
    "description_html": "<div class=\"job_description\">\n\t\t\t\t\t<span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Job title:&#160;</b></span></span></span><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Marketing Automation &amp; CRM Operations Manager</span></span></span><br><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Function:&#160;</b></span></span></span><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">Marketing Team</span></span></span><br><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Salary: </b>INR1000000-1300000</span></span></span><br><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Location:&#160;</b></span></span></span><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\">India (remote)</span></span></span><br><br><span style=\"font-size:12pt;\"><span style=\"line-height:115%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Overview</b></span></span></span><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">This role is responsible for managing and optimising&#160;lead management, customer journeys, and performance reporting. The post holder will be responsible for the configuration, integration, and optimisation of Microsoft Dynamics 365 CRM and Click Dimensions, ensuring both systems meet business requirements and deliver measurable marketing impact</span></span></span><br><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Working closely with marketing, sales, and insights teams, the Marketing Automation Manager will design automated nurture journeys, improve CRM processes, and connect reporting across multiple data sources using Looker Studio and Power BI. The role also involves maintaining and configuring integrations between platforms such as Zapier, WhatsApp Business, and advertising channels, ensuring data accuracy and campaign visibility across online and offline sources. On occasion, the holder will be expected to be a business lead on joint projects with the Technology team, especially in terms of providing business requirements for system development.</span></span></span><br><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">This position bridges marketing, data, and technology ensuring every prospect and customer interaction is seamless, insight-driven, and contributes to business growth.</span></span></span><br><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Key responsibilities</b></span></span></span><ul style=\"margin-bottom:11px;\"><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Design, implement, and maintain automated marketing journeys in ClickDimensions, including email campaigns, lead scoring, event triggers, and nurture workflows.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Oversee the day-to-day management and optimisation of commercial pipeline processes on the CRM (lead capture, qualification inputs, campaign attribution) ensuring data integrity, efficient lead tracking, and smooth integration with other systems.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Map and manage end-to-end customer journeys, from enquiry through to conversion and retention.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Design and implement operational CRM strategies that enhance engagement, conversion, and overall customer experience.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Collaborate with sales and marketing teams to streamline lead qualification, follow-up, and reporting processes.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Manage and maintain integrations with tools such as ClickDimensions, Zapier, and WhatsApp Business, ensuring consistent and reliable data flow.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Configure and maintain workflows, automations, dashboards, and custom fields within Dynamics to support operational needs.<a href=\"#_msocom_3\" style=\"color:#467886;text-decoration:underline;\">[PS3]</a>&#160;</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Build/maintain marketing dashboards and request schema changes via change control.</span></span></span></span></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Manage audience segmentation and personalisation to deliver relevant and timely communications across email, SMS, and WhatsApp Business.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Work with the creative and content teams to produce engaging and effective campaign templates.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Conduct A/B testing and analyse engagement metrics to continuously optimise campaigns.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Ensure seamless integration and data synchronisation between ClickDimensions and Microsoft Dynamics.</span></span></span></span></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Build and maintain dashboards in Looker Studio and Power BI, integrating CRM data with online and offline advertising performance.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Connect and visualise data from multiple sources, including Microsoft Dynamics, ClickDimensions, and advertising platforms (e.g. Google Ads, Meta, LinkedIn).</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Monitor campaign performance, conversion rates, and lead source attribution to provide actionable insights.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Support the marketing and leadership teams with regular performance reports and recommendations.</span></span></span></span></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Identify opportunities to enhance data connections and streamline marketing reporting processes.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Stay informed on new features, tools, and automation best practices to continuously improve performance.</span></span></span></span></li></ul><ul style=\"margin-bottom:11px;\"><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Deliver training and support to team members on CRM and marketing automation tools.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Main POC for marketing-tool issues (ClickDimensions, forms, Zapier); escalate CRM platform issues to the CRM Product/Power Platform team.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Maintain compliance with GDPR and internal data management policies.</span></span></span></span></li></ul><br><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Skills and experience</b><br><b>Essential:</b></span></span></span><ul style=\"margin-bottom:11px;\"><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Proven experience using Dynamics 365 for marketing operations, writing requirements for automation/integrations, and collaborating with delivery teams.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Hands-on experience using Click Dimensions for marketing automation and lead nurturing.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Strong understanding of CRM data structures and automation processes.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Experience connecting data sources and building reports in Looker Studio and/or Power BI.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Experience using Zapier or similar RPA tools to connect marketing and CRM systems.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Familiarity with WhatsApp Business for customer communication and automation.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Analytical mindset with the ability to interpret data and deliver actionable insights.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Excellent communication, documentation, and project management skills.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Strong understanding of GDPR and marketing data compliance.</span></span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\"><b>Desirable:</b></span></span></span><ul style=\"margin-bottom:11px;\"><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Experience with campaign attribution, UTM tracking, or paid media reporting.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Exposure to both online and offline marketing data environments.</span></span></span></span></li><li style=\"margin-bottom:11px;\"><span style=\"font-size:11pt;\"><span><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Experience working in a fast-paced, data-driven marketing or digital team.</span></span></span></span></li></ul><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Managing and optimising the marketing use of Microsoft Dynamics 365 and ClickDimensions, designing journeys, improving lead handling, and connecting campaign data, in partnership with the CRM Product/Power Platform team.</span></span></span><br><br><img alt=\"\" height=\"2\" src=\"https://assets.jazz.co/customers/customer_20251009152854_HHMYBF6PQ5MJLYTT/layout/20251113164638-image-20251113164636-1.png\" width=\"2\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Oversee the marketing processes within Microsoft Dynamics 365 (lead capture, qualification inputs, campaign attribution).</span></span></span><br><br><img alt=\"\" height=\"2\" src=\"https://assets.jazz.co/customers/customer_20251009152854_HHMYBF6PQ5MJLYTT/layout/20251113164637-image-20251113164636-2.png\" width=\"2\"><span style=\"font-size:11pt;\"><span style=\"line-height:107%;\"><span style=\"font-family:Aptos, sans-serif;\">Define requirements for automations and data; CRM team builds &amp; releases in Power Automate. Build/maintain marketing dashboards and request schema changes via change control.</span></span></span><br>&#160;<p><strong>Compliance Statement</strong></p>\n\n<p>Successful applicants will be required to complete pre-employment checks, including a criminal records check, two references, ID and Right to Work verification, and education confirmation. We are an equal opportunity employer and value diversity and inclusion, selection for employment is based solely on an individual’s skills, qualifications, and experience relevant to the role.</p>",
    "description_text": "Job title:  Marketing Automation & CRM Operations Manager\n Function:  Marketing Team\n Salary: INR1000000-1300000\n Location:  India (remote)\n Overview\n This role is responsible for managing and optimising lead management, customer journeys, and performance reporting. The post holder will be responsible for the configuration, integration, and optimisation of Microsoft Dynamics 365 CRM and Click Dimensions, ensuring both systems meet business requirements and deliver measurable marketing impact\n Working closely with marketing, sales, and insights teams, the Marketing Automation Manager will design automated nurture journeys, improve CRM processes, and connect reporting across multiple data sources using Looker Studio and Power BI. The role also involves maintaining and configuring integrations between platforms such as Zapier, WhatsApp Business, and advertising channels, ensuring data accuracy and campaign visibility across online and offline sources. On occasion, the holder will be expected to be a business lead on joint projects with the Technology team, especially in terms of providing business requirements for system development.\n This position bridges marketing, data, and technology ensuring every prospect and customer interaction is seamless, insight-driven, and contributes to business growth.\n Key responsibilities Design, implement, and maintain automated marketing journeys in ClickDimensions, including email campaigns, lead scoring, event triggers, and nurture workflows.\n Oversee the day-to-day management and optimisation of commercial pipeline processes on the CRM (lead capture, qualification inputs, campaign attribution) ensuring data integrity, efficient lead tracking, and smooth integration with other systems.\n Map and manage end-to-end customer journeys, from enquiry through to conversion and retention.\n Design and implement operational CRM strategies that enhance engagement, conversion, and overall customer experience.\n Collaborate with sales and marketing teams to streamline lead qualification, follow-up, and reporting processes.\n Manage and maintain integrations with tools such as ClickDimensions, Zapier, and WhatsApp Business, ensuring consistent and reliable data flow.\n Configure and maintain workflows, automations, dashboards, and custom fields within Dynamics to support operational needs. [PS3]\n Build/maintain marketing dashboards and request schema changes via change control.\n Manage audience segmentation and personalisation to deliver relevant and timely communications across email, SMS, and WhatsApp Business.\n Work with the creative and content teams to produce engaging and effective campaign templates.\n Conduct A/B testing and analyse engagement metrics to continuously optimise campaigns.\n Ensure seamless integration and data synchronisation between ClickDimensions and Microsoft Dynamics.\n Build and maintain dashboards in Looker Studio and Power BI, integrating CRM data with online and offline advertising performance.\n Connect and visualise data from multiple sources, including Microsoft Dynamics, ClickDimensions, and advertising platforms (e.g. Google Ads, Meta, LinkedIn).\n Monitor campaign performance, conversion rates, and lead source attribution to provide actionable insights.\n Support the marketing and leadership teams with regular performance reports and recommendations.\n Identify opportunities to enhance data connections and streamline marketing reporting processes.\n Stay informed on new features, tools, and automation best practices to continuously improve performance.\n Deliver training and support to team members on CRM and marketing automation tools.\n Main POC for marketing-tool issues (ClickDimensions, forms, Zapier); escalate CRM platform issues to the CRM Product/Power Platform team.\n Maintain compliance with GDPR and internal data management policies.\n Skills and experience\n Essential: Proven experience using Dynamics 365 for marketing operations, writing requirements for automation/integrations, and collaborating with delivery teams.\n Hands-on experience using Click Dimensions for marketing automation and lead nurturing.\n Strong understanding of CRM data structures and automation processes.\n Experience connecting data sources and building reports in Looker Studio and/or Power BI.\n Experience using Zapier or similar RPA tools to connect marketing and CRM systems.\n Familiarity with WhatsApp Business for customer communication and automation.\n Analytical mindset with the ability to interpret data and deliver actionable insights.\n Excellent communication, documentation, and project management skills.\n Strong understanding of GDPR and marketing data compliance.\n Desirable: Experience with campaign attribution, UTM tracking, or paid media reporting.\n Exposure to both online and offline marketing data environments.\n Experience working in a fast-paced, data-driven marketing or digital team.\n Managing and optimising the marketing use of Microsoft Dynamics 365 and ClickDimensions, designing journeys, improving lead handling, and connecting campaign data, in partnership with the CRM Product/Power Platform team.\n Oversee the marketing processes within Microsoft Dynamics 365 (lead capture, qualification inputs, campaign attribution).\n Define requirements for automations and data; CRM team builds & releases in Power Automate. Build/maintain marketing dashboards and request schema changes via change control.\n  Compliance Statement\n Successful applicants will be required to complete pre-employment checks, including a criminal records check, two references, ID and Right to Work verification, and education confirmation. We are an equal opportunity employer and value diversity and inclusion, selection for employment is based solely on an individual’s skills, qualifications, and experience relevant to the role.",
    "jsonld_jobposting": null
  },
  "list_job": {
    "id": "64FaArERCz",
    "title": "Marketing Automation & CRM Operations Manager",
    "detailUrl": "https://regentcollegelondon.applytojob.com/apply/jobs/details/64FaArERCz?&"
  },
  "detail_errors": []
}