Web Marketing Manager

{
  "content_hash": "8cf1dab61edca0e688a36f9a877caea18beca5c6837dcedee3ba7104f94f1f09",
  "source_hash": "0df0cd8dd84950ce57ad11320828e4b6273924070843622990612e651e03c665",
  "last_changed_at": "2026-06-20T12:29:11.659Z",
  "active_status": "active"
}

{
  "dedupe": null,
  "language": "en",
  "location": {
    "raw": "Toronto, ON, Canada",
    "city": "Toronto",
    "region": "ON",
    "country": "Canada",
    "is_remote": false,
    "confidence": 0.8
  },
  "salary_max": 95000,
  "salary_min": 85000,
  "inferred_at": "2026-06-20T12:29:11.647Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Toronto, ON, Canada",
      "city": "Toronto",
      "region": "ON",
      "country": "Canada",
      "is_remote": false,
      "confidence": 0.8
    },
    "countries": [
      "Canada"
    ]
  },
  "remote_policy": "hybrid",
  "salary_period": "year",
  "workplace_type": "hybrid",
  "salary_currency": "USD"
}

{}

{
  "detail": {
    "Id": "215176",
    "Title": "Web Marketing Manager",
    "media": [],
    "skills": [],
    "JobType": null,
    "Category": "Digital Marketing",
    "JobGrade": null,
    "JobLevel": null,
    "JobShift": null,
    "WorkDays": null,
    "WorkHours": null,
    "WorkYears": null,
    "Department": null,
    "HotJobFlag": false,
    "StudyLevel": null,
    "WorkMonths": null,
    "WorkerType": null,
    "GeographyId": 100000001605099,
    "JobFamilyId": 300003316624532,
    "JobFunction": "Marketing",
    "JobSchedule": "Full time",
    "BusinessUnit": null,
    "ContractType": null,
    "Organization": null,
    "TrendingFlag": false,
    "workLocation": [
      {
        "Country": "CA",
        "Region1": null,
        "Region2": null,
        "Region3": "ON",
        "Building": null,
        "Latitude": "43.6486",
        "Longitude": "-79.3847",
        "LocationId": 300000011884711,
        "PostalCode": "M5H 3B7",
        "TownOrCity": "Toronto",
        "AddressLine1": "155 UNIVERSITY AVENUE",
        "AddressLine2": "SUITE 1100",
        "AddressLine3": null,
        "AddressLine4": null,
        "LocationName": "Toronto ON"
      }
    ],
    "ContentLocale": "en",
    "HiringManager": null,
    "LegalEmployer": null,
    "RequisitionId": 300004902925568,
    "WorkplaceType": "Hybrid",
    "BusinessUnitId": 300000342388460,
    "OrganizationId": 300003221601745,
    "GeographyNodeId": 100002477654823,
    "JobFunctionCode": "MKT",
    "LegalEmployerId": 300000345738695,
    "PrimaryLocation": "Toronto, ON, Canada",
    "RequisitionType": "Standard",
    "NumberOfOpenings": null,
    "WorkplaceTypeCode": "ORA_HYBRID",
    "BeFirstToApplyFlag": false,
    "otherWorkLocations": [],
    "secondaryLocations": [],
    "ExternalContactName": null,
    "ShortDescriptionStr": "",
    "ExternalContactEmail": null,
    "ExternalPostedEndDate": null,
    "OtherRequisitionTitle": null,
    "requisitionFlexFields": [
      {
        "Value": "No",
        "Prompt": "Bonus or Sales Commission Eligible?",
        "ControlType": "SingleChoiceList",
        "SequenceNumber": 4
      },
      {
        "Value": "No",
        "Prompt": "Work at home position?",
        "ControlType": "SingleChoiceList",
        "SequenceNumber": 5
      },
      {
        "Value": "No",
        "Prompt": "Relocation Allowed",
        "ControlType": "SingleChoiceList",
        "SequenceNumber": 6
      }
    ],
    "ApplyWhenNotPostedFlag": true,
    "DomesticTravelRequired": null,
    "ExternalDescriptionStr": "<p class=\"paragraph\" style=\"margin: 0in; vertical-align: baseline;\"><a target=\"_blank\" rel=\"noopener noreferrer\" href=\"https://www.notified.com/\"><span style=\"color: rgb(0, 112, 192); font-family: Calibri, sans-serif;\"><span class=\"normaltextrun\" style=\"font-size: 11pt;\">Notified</span></span></a><span style=\"font-family: Calibri, sans-serif;\"><span class=\"normaltextrun\" style=\"font-size: 11pt;\"> </span></span><span style=\"color: rgb(17, 17, 17); font-family: Calibri, sans-serif;\"><span class=\"normaltextrun\" style=\"font-size: 11pt;\">is hiring a Web Marketing Manager in Toronto. Our expectation at this time is you will work from our office located at 155 University Avenue, on Tuesday, Wednesday and Thursday, with the option to work remotely on Monday &amp; Friday.&nbsp;</span><span class=\"eop\" style=\"font-size: 11pt;\">&nbsp;</span></span></p><p style=\"line-height: normal;\"><br><span style=\"color: black; font-family: Calibri, sans-serif;\"><strong>About the position</strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\">Notified’s Marketing team builds the programs and digital experiences that create measurable revenue impact, and our website is at the center of it.</span></p><p><span style=\"font-family: Calibri, sans-serif;\">We are looking for a <strong>Web Marketing Manager</strong> who understands that a website is not just a digital property to maintain, but a performance channel to optimize. This is a hands-on, data-driven role for someone who can turn traffic into engagement and pipeline. You will own one of the company’s most important revenue channels, with direct accountability for website-driven pipeline contribution. &nbsp;<span style=\"font-size: 11pt; line-height: 107%;\"><strong>Candidates with Answer Engine Optimization (AEO) knowledge will be highly considered.&nbsp;</strong></span></span><br><br><span style=\"font-family: Calibri, sans-serif;\"><strong>Responsibilities:</strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Web Strategy, Performance &amp; Growth</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Own the strategy and performance of Notified.com and GlobeNewswire.com web properties as core growth channels, focusing on brand awareness, demand generation, and lead capture</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Drive measurable improvements in traffic, engagement, and conversion with a focus on pipeline contribution</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Translate business priorities, campaigns, and GTM motions into high-performing digital experiences</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>SEO, AEO &amp; Organic Visibility</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Lead SEO strategy across properties, improving rankings and organic performance for priority pages</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Expand beyond traditional SEO into Answer Engine Optimization (AEO), including structured data, entity optimization, and AI crawler visibility</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Adapt web strategy to a zero-click search environment, ensuring brand visibility both on and off-site</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Website Experience &amp; Conversion Optimization</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Optimize UX/UI, page structure, messaging, and user flows to improve engagement and conversion rates</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Partner with Content and Product Marketing to align site experience with audience needs and search intent</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Develop and test landing pages, templates, and conversion paths that support campaign performance</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Analytics, Reporting &amp; Platform Management</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Own website analytics and reporting across platforms (e.g., Google Analytics, Looker Studio, Google Search Console)</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Build standardized dashboards, scorecards, and KPI frameworks to track performance</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Deliver clear, actionable insights and recommendations to inform roadmap and optimization priorities</span></li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Team Leadership, Operations &amp; Collaboration</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Manage internal web resources and workflows to support execution and delivery, and partner closely with external agencies for development, optimization, and scale</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Collaborate across Growth Marketing, Content, Product Marketing, Sales, and Design teams</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Act as the internal expert on web performance, sharing insights and recommendations across stakeholders</span></li></ul><p><br><span style=\"font-family: Calibri, sans-serif;\">The starting salary for this role is expected to fall within the range of $85,000 to $95,000 CAD annually, commensurate with the candidate's qualifications and experience.</span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Required Qualifications:</strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Education:</strong></span></p><p><span style=\"font-family: Calibri, sans-serif;\">Bachelor’s degree from an accredited college or university with major coursework in communications, journalism, media, public relations, or digital marketing, or a related field required. Equivalent work experience in a similar position may be substituted for educational requirements.</span></p><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Experience:</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">4 years of experience in web marketing, digital marketing, or website management, ideally in B2B SaaS or communications/technology, with a proven track record of driving measurable growth in website traffic, engagement, and conversion</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Strong understanding of SEO, with exposure to AEO or evolving search trends, and an understanding of AI-driven search and zero-click environments</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Hands-on experience with Drupal CMS, or similar enterprise CMS platforms, and proficiency in Google Analytics, Semrush, Google Search Console, Looker Studio, or similar tools</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Strong analytical mindset with the ability to translate data into actionable insights</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Excellent project management and cross-functional collaboration skills</span><br>&nbsp;</li></ul><p><span style=\"font-family: Calibri, sans-serif;\"><strong>Nice to Have</strong></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Familiarity with HubSpot, Salesforce, and Tableau</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Curiosity, experimentation, and testing of AI applications&nbsp;</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Experience managing multi-language or global websites</span></li><li style=\"line-height: 115%;\"><span style=\"font-family: Calibri, sans-serif;\">Exposure to conversion rate optimization (CRO) and testing approaches</span></li></ul><p class=\"paragraph\" style=\"background-color: white; margin: 0in; vertical-align: baseline;\"><span style=\"color: black; font-family: Calibri, sans-serif;\"><span class=\"scxw160180511\" style=\"font-size: 11pt;\">&nbsp;</span></span><br><span style=\"color: rgb(51, 51, 51); font-family: Calibri, sans-serif;\"><i><span class=\"normaltextrun\" style=\"font-size: 11pt;\">At Notified we don't just accept difference - we celebrate it, support it, and build success upon it. We are proud to be an equal opportunities employer and no part of this advertisement is intended to discriminate on any grounds.</span></i><span class=\"eop\" style=\"font-size: 11pt;\">&nbsp;</span></span></p><p style=\"margin-bottom: 0in;\">&nbsp;</p><p style=\"margin-bottom: 0in;\">#LI-SB1<br>#LI-HYBRID</p>",
    "ObjectVerNumberProfile": "1",
    "PrimaryLocationCountry": "CA",
    "CorporateDescriptionStr": "",
    "ExternalPostedStartDate": "2026-06-16T18:47:36+00:00",
    "ExternalQualificationsStr": "",
    "InternalQualificationsStr": "",
    "OrganizationDescriptionStr": "",
    "primaryLocationCoordinates": [
      {
        "Latitude": "43.66907",
        "Longitude": "-79.47203",
        "CountryCode": "CA",
        "GeographyId": 100000001605099,
        "GeographyNodeId": 100002477654823
      }
    ],
    "ExternalResponsibilitiesStr": "",
    "InternalResponsibilitiesStr": "",
    "InternationalTravelRequired": null
  },
  "list_job": {
    "Id": "215176",
    "Title": "Web Marketing Manager",
    "JobType": null,
    "Distance": 1781568000000,
    "JobShift": null,
    "Language": "US",
    "WorkDays": null,
    "JobFamily": null,
    "Relevancy": 8,
    "WorkHours": null,
    "Department": null,
    "HotJobFlag": false,
    "PostedDate": "2026-06-16",
    "StudyLevel": null,
    "WorkerType": null,
    "GeographyId": 100000001605099,
    "JobFunction": null,
    "JobSchedule": null,
    "BusinessUnit": null,
    "ContractType": null,
    "ManagerLevel": null,
    "Organization": null,
    "TrendingFlag": false,
    "workLocation": [
      {
        "Country": "CA",
        "Region1": null,
        "Region2": null,
        "Region3": "ON",
        "Building": null,
        "Latitude": 43.6486,
        "Longitude": -79.3847,
        "LocationId": 300000011884711,
        "PostalCode": "M5H 3B7",
        "TownOrCity": "Toronto",
        "AddressLine1": "155 UNIVERSITY AVENUE",
        "AddressLine2": "SUITE 1100",
        "AddressLine3": null,
        "AddressLine4": null,
        "LocationName": "Toronto ON"
      }
    ],
    "LegalEmployer": null,
    "MediaThumbURL": null,
    "WorkplaceType": "Hybrid",
    "BusinessUnitId": 300000342388460,
    "OrganizationId": 300003221601745,
    "PostingEndDate": null,
    "LegalEmployerId": 300000345738695,
    "PrimaryLocation": "Toronto, ON, Canada",
    "WorkDurationYears": null,
    "WorkplaceTypeCode": "ORA_HYBRID",
    "BeFirstToApplyFlag": false,
    "WorkDurationMonths": null,
    "otherWorkLocations": [],
    "secondaryLocations": [],
    "ShortDescriptionStr": "",
    "requisitionFlexFields": [],
    "DomesticTravelRequired": null,
    "PrimaryLocationCountry": "CA",
    "ExternalQualificationsStr": null,
    "ExternalResponsibilitiesStr": null,
    "InternationalTravelRequired": null
  },
  "detail_meta": {
    "url": "https://eclz.fa.us2.oraclecloud.com/hcmRestApi/resources/latest/recruitingCEJobRequisitionDetails?expand=all&onlyData=true&finder=ById;Id=%22215176%22,siteNumber=CX_3001",
    "http_status": 200,
    "content_type": "application/json",
    "response_bytes": 13060
  },
  "detail_errors": []
}