Performance Marketing Manager – TV/Radio Required (B2C Lead Generation)

One Goal, One Passion – Growth is Everything at Window Nation At Window Nation, we don’t just replace windows and doors, we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements. About the role Window Nation is growing, and we’re hiring a Performance Marketing Manager to own performance across an assigned portfolio of markets. This is a B2C, direct-to-consumer lead generation role focused on driving performance across multiple markets. You must have proven experience with TV and/or radio, alongside digital, as part of an integrated marketing mix. If your background is primarily digital or brand-focused, this role will not be the right fit. We’re looking for a performance-driven marketer who can optimize lead quality, conversion, and ROI; not just manage campaigns. You’ll be responsible for diagnosing performance issues and making fast, data-driven decisions across channels and vendors to improve results. This role is likely not a fit if: Your background is primarily B2B marketing or you haven’t owned direct-response lead gen outcomes. You are a digital-only specialist with no TV/radio exposure. You prefer a role focused mainly on creative/brand strategy vs performance and optimization. You have limited experience managing multiple markets with different local dynamics at the same time. If you’re a B2C, performance-driven, multi-channel marketer who has owned direct-to-consumer lead generation results across multiple markets, and you’re known for quickly diagnosing and fixing issues like low lead quality, low close rates, inefficient channels, or misaligned targeting; this role should be a strong match. You’re likely to be a great fit if you have: Hands-on ownership of direct-response lead gen (leads/appointments/sales), not primarily B2B or brand-only Experience optimizing high-volume programs with measurable performance improvements A true generalist channel mix background: TV + radio, plus digital and direct mail Comfort managing a dispersed, multi-market portfolio. Strong budget and vendor management judgment; reallocate spend, shut off underperformers, and test new sources (including PPL) Confidence partnering cross-functionally with analytics, digital, creative, events, sales, PR, and external agencies/vendors Why Window Nation? At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration. Pay Transparency: At Window Nation, compensation is determined based on skills, experience, and the requirements of the role. In addition to base pay, some positions are eligible for performance incentives. Final compensation will be based on a combination of factors, including the selected candidate’s experience, qualifications, and internal equity considerations. Ready to Make an Impact? Apply today to help us grow stronger, smarter marketing in the markets that matter most. Closing EEO/Diversity Statement Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results. At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship. All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law. #LI-VB1 What you’ll do - Own multi-market performance: Monitor results by market/source/vendor; identify what’s working and what’s not; take action quickly. - Optimize lead generation at scale: Improve lead quality, conversion, and ROI through channel mix adjustments, targeting changes, offer testing, and vendor management. - Manage an integrated channel mix: Plan and optimize across TV, radio, digital (and ideally direct mail, events, partnerships, and PPL/third-party leads). - Make decisive spend decisions: Know when to shift budget , shut off underperforming sources , and test new sources (PPL vendors, new media partners, PR/community tactics). - Partner cross-functionally: Work tightly with Analytics on performance reporting; collaborate with Digital/Creative on localized assets; align with Sales and Events on lead quality and conversion; coordinate PR/community initiatives. - Budget management & pacing: Track spend by market and channel, maintain controls, and ensure investment remains efficient and ROI-focused. - Support new market launches: Coordinate localized launch campaigns, events, and readiness with internal teams and vendors. Qualifications - What We’re Looking For Bachelor’s degree in marketing, Business, or related field (MBA a plus) 5+ years of marketing experience 2+ years in a managerial or leadership role Preferred qualifications: Experience preferred in home improvement, construction, or service-based industries Strong understanding of local market dynamics and consumer behavior Experience with performance marketing, analytics, and budget management Advanced proficiency in PowerPoint, Excel, and Outlook Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors) Excellent communication, organization, and project management skills Experience with CRM and/or marketing automation tools What We Offer: Competitive compensation, including a base salary range of $100,000- $125,000, plus an annual performance-based bonus target of 15% Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) retirement options Paid time off Growth opportunities within a rapidly expanding company A collaborative, high-impact leadership culture where your contributions drive strategy and business outcomes.

{
  "content_hash": "639d7a1bfc9722adb2e6f16bc1b4ccf8b87f47b12fcf703108058f96e329f5c3",
  "source_hash": "ff56a1659d681aa90b1450d37fc89565b0d16b661d153906a910dd38ff8720cd",
  "last_changed_at": "2026-06-04T11:32:35.298Z",
  "active_status": "deleted"
}

{
  "language": "en",
  "location": {
    "raw": "Fulton, MD",
    "city": "Fulton",
    "region": "MD",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.9
  },
  "salary_max": 125000,
  "salary_min": 100000,
  "inferred_at": "2026-06-02T10:41:13.775Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Fulton, MD",
      "city": "Fulton",
      "region": "MD",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.9
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": null,
  "salary_period": "year",
  "workplace_type": "on_site",
  "salary_currency": "USD"
}

{}

{
  "lists": [
    {
      "text": "What you’ll do",
      "content": "<div>\n<p><strong>- Own multi-market performance:</strong> Monitor results by market/source/vendor; identify what’s working and what’s not; take action quickly.</p>\n<p><strong>- Optimize lead generation at scale:</strong>&nbsp;Improve lead quality, conversion, and ROI through channel mix adjustments, targeting changes, offer testing, and vendor management.</p>\n<p>- <strong>Manage an integrated channel mix:</strong>&nbsp;Plan and optimize across&nbsp;<strong>TV, radio, digital</strong>&nbsp;(and ideally direct mail, events, partnerships, and PPL/third-party leads).</p>\n<p>- <strong>Make decisive spend decisions:</strong>&nbsp;Know when to&nbsp;<strong>shift budget</strong>,&nbsp;<strong>shut off underperforming sources</strong>, and&nbsp;<strong>test new sources</strong>&nbsp;(PPL vendors, new media partners, PR/community tactics).</p>\n<p>- <strong>Partner cross-functionally:</strong>&nbsp;Work tightly with Analytics on performance reporting; collaborate with Digital/Creative on localized assets; align with Sales and Events on lead quality and conversion; coordinate PR/community initiatives.</p>\n<p>- <strong>Budget management &amp; pacing:</strong>&nbsp;Track spend by market and channel, maintain controls, and ensure investment remains efficient and ROI-focused.</p>\n<p>- <strong>Support new market launches:</strong>&nbsp;Coordinate localized launch campaigns, events, and readiness with internal teams and vendors.</p>\n</div>"
    },
    {
      "text": "Qualifications - What We’re Looking For",
      "content": "\n<li><strong>Bachelor’s </strong>degree in marketing, Business, or related field (MBA a plus)</li>\n<li><strong>5+ years</strong> of marketing experience</li>\n<li><strong>2+ years</strong> in a managerial or leadership role</li>\n"
    },
    {
      "text": "Preferred qualifications:",
      "content": "\n<li>Experience preferred in <strong>home improvement, construction, or service-based</strong> industries</li>\n<li>Strong understanding of local market dynamics and consumer behavior</li>\n<li>Experience with performance marketing, analytics, and budget management</li>\n<li>Advanced proficiency in PowerPoint, Excel, and Outlook</li>\n<li>Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors)</li>\n<li>Excellent communication, organization, and project management skills</li>\n<li>Experience with CRM and/or marketing automation tools</li>\n"
    },
    {
      "text": "What We Offer:",
      "content": "\n<li>Competitive compensation, including a base salary range of $100,000- $125,000, plus an annual performance-based bonus target of 15%</li>\n<li>Comprehensive benefits package, including medical, dental, vision, life insurance, and 401(k) retirement options</li>\n<li>Paid time off&nbsp;&nbsp;</li>\n<li>Growth opportunities within a rapidly expanding company&nbsp;&nbsp;</li>\n<li>A collaborative, high-impact leadership culture where your contributions drive strategy and business outcomes.</li>\n"
    }
  ],
  "country": "US",
  "createdAt": 1772813831568,
  "updatedAt": null,
  "categories": {
    "team": "Corporate Marketing",
    "location": "Fulton, MD",
    "commitment": "Manager",
    "department": "Corporate",
    "allLocations": [
      "Fulton, MD"
    ]
  },
  "salaryRange": {
    "max": 125000,
    "min": 100000,
    "currency": "USD",
    "interval": "per-year-salary"
  },
  "workplaceType": "onsite"
}