Design Specialist, Annual Giving

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    "jobTitle": "Design Specialist, Annual Giving",
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    "description": "<p><span style=\"font-size:12pt\"><span style=\"background:#e0e0e0\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><b><span style=\"font-size:11.0pt\"><span style=\"color:black\">Job Summary</span></span></b></span></span></span></p>\r\n\r\n<p style=\"margin-right:6px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">The Design Specialist is responsible for crafting compelling designs for annual giving solicitations for email and direct mail, as well as crowdfunding and Day of Giving pages for the central WVU Foundation, WVU academic units, and WVU Medicine. This position supports the Annual Giving team in the development of planned annual giving initiatives and campaigns through design, coding, and copy review.</span></span></span></span></span></p>\r\n\r\n<p style=\"margin-right:6px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Collaboration is essential: the Design Specialist will work cross-functionally with the Annual Giving team, Communications and Marketing, Digital Experience, and University units and departments to craft engaging content that addresses the goals and audience of each campaign. This role will also manage the setup and execution of digital and traditional channels, including email and direct mail, as well as results and analytics.</span></span></span></span></span></p>\r\n\r\n<p style=\"margin-right:6px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Understanding the needs and motivations of donors is important to the success of this role. The Design Specialist is responsible for ensuring the donor is at the forefront of every campaign and that the messaging of the design aligns with copy and speaks to donors&rsquo; desires, passions, and reasons for giving.</span></span></span></span></span></p>\r\n\r\n<p><span style=\"font-size:12pt\"><span style=\"background:#e0e0e0\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><b><span style=\"font-size:11.0pt\"><span style=\"color:black\">Duties and Responsibilities</span></span></b></span></span></span></p>\r\n\r\n<p style=\"margin-right:24px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><b><span style=\"font-size:11.0pt\">Essential Functions and Responsibilities </span></b><span style=\"font-size:11.0pt\">include the following. Other duties may be assigned.</span></span></span></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Design emails, direct mail, and graphics as part of Annual Giving yearly campaigns</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Design emails, direct mail, and graphics in support of unit solicitations</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Design header images and graphics for crowdfunding pages for student groups and staff/faculty projects to support their goals</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Work with the Content Specialist to align on themes and copy/design needs. Review copy</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Assist with production schedule, timelines, and deliverables for multiple projects simultaneously</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Contribute to brainstorming and development of stories and innovative annual giving and design approaches to engage and motivate donors</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Create Day of Giving website and unit page images to tell a cohesive narrative across the Foundation and University</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Build and code emails in Salesforce Marketing Cloud</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Review reports and analytics in Marketing Cloud and Litmus to understand trends and learn what&rsquo;s working and what&rsquo;s not</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Support design and setup of Marketing Cloud Journeys</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Work with print vendor to provide art packages and ensure accurate printing</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Design internal communications, such as PowerPoint decks, infographics, and processes and procedures as needed</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Be an expert in branding for WVU Foundation, WVU, and WVU Medicine</span></span></span></span></span></li>\r\n\t<li style=\"margin-right:24px; margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"tab-stops:19.5pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Some travel will be required to campus (4-6 times/year)</span></span></span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-right:6px\">&nbsp;</p>\r\n",
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This position supports the Annual Giving team in the development of planned annual giving initiatives and campaigns through design, coding, and copy review.\\r\\n\\r\\nCollaboration is essential: the Design Specialist will work cross-functionally with the Annual Giving team, Communications and Marketing, Digital Experience, and University units and departments to craft engaging content that addresses the goals and audience of each campaign. This role will also manage the setup and execution of digital and traditional channels, including email and direct mail, as well as results and analytics.\\r\\n\\r\\nUnderstanding the needs and motivations of donors is important to the success of this role. 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    "qualifications": "<p><span style=\"font-size:12pt\"><span style=\"background:#e0e0e0\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><b><span style=\"font-size:11.0pt\"><span style=\"color:black\">Qualifications</span></span></b></span></span></span></p>\r\n\r\n<p style=\"margin-right:24px\"><span style=\"font-size:12pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><b><u><span style=\"font-size:11.0pt\">Education, Experience and Competencies: </span></u></b></span></span></span></p>\r\n\r\n<ul>\r\n\t<li style=\"margin-right:24px\"><span style=\"font-size:12pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Bachelor&rsquo;s degree required</span></span></span></span></li>\r\n\t<li style=\"margin-right:24px\"><span style=\"font-size:12pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">2 years of experience in graphic design, UX, or related field</span></span></span></span></li>\r\n\t<li style=\"margin-right:24px\"><span style=\"font-size:12pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Experience with Photoshop, InDesign, Illustrator, Canva, or Salesforce Marketing Cloud a plus</span></span></span></span></li>\r\n</ul>\r\n\r\n<p><span style=\"font-size:12pt\"><span style=\"background:#e0e0e0\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><b><span style=\"font-size:11.0pt\"><span style=\"color:black\">Physical requirements</span></span></b></span></span></span></p>\r\n\r\n<p><span style=\"font-size:12pt\"><span style=\"background:white\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\"><span style=\"color:#222222\">While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to sit and use his/her hands and fingers, to handle or feel. The employee is required to stand, walk, reach with arms and hands, and possibly at times, climb or balance, stoop or kneel. Vision abilities required to perform this job include close vision. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform these essential functions.</span></span></span></span></span></p>\r\n\r\n<p><span style=\"font-size:12pt\"><span style=\"background:#e0e0e0\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><a name=\"_Hlk120828274\"><b><span style=\"font-size:11.0pt\"><span style=\"color:black\">Supervisory Responsibilities</span></span></b></a></span></span></span></p>\r\n\r\n<p style=\"margin-right:96px\"><span style=\"font-size:12pt\"><span style=\"text-autospace:none\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">NA</span></span></span></span></p>\r\n\r\n<p><span style=\"font-size:12pt\"><span style=\"background:#e0e0e0\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><b><span style=\"font-size:11.0pt\"><span style=\"color:black\">Other Duties</span></span></b></span></span></span></p>\r\n\r\n<p><span style=\"font-size:12pt\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Work Environment: The position is expected to be hybrid in alignment with the WVUF work/telecommuting policy.</span></span></span></p>\r\n\r\n<p><span style=\"font-size:12pt\"><span new=\"\" roman=\"\" style=\"font-family:\" times=\"\"><span style=\"font-size:11.0pt\">Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.&nbsp; Duties, responsibilities, and activities may change at any time, with or without notice.</span></span></span></p>\r\n",
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