Marketing Executive, SEA OWN Channel

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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">KKday is looking for a Marketing Executive to support regional marketing operations across SEA and other western markets. This role will focus on managing own channel assets, supporting campaign setup, creating marketing content with AI tools, and optimizing campaign performance through coupons, A/B testing, and basic data analysis.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Key Responsibilities</span></p>\n<ol>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support marketing execution across SEA and English-speaking markets.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Manage and update KKday own channel assets, including homepage, category page, product page, CRM, and other web and app placements.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Setup and optimize own channel campaigns for stronger market personalization. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Liaise with GC &amp; BD team for suitable deals base on market need and campaign use to improve conversion rate. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Coordinate with internal teams including earn, and paid team for traffic exposure and campaign alignment. </span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Support coupon setup for regional and market-level campaigns, including promo code creation, checking, and tracking.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Assist in A/B testing for campaign optimization, including copy, banners, CTA, coupon mechanics, product placement, and CRM content.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Use AI tools to support marketing content creation, including campaign copy, CRM copy, banner headlines, landing page content, and localization drafts.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Track basic campaign performance data, including traffic, clicks, CTR, conversion, coupon usage, and bookings, and share simple insights for improvement.</span></li>\n</ol>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Based in Malaysia.</span></li>\n<li><span style=\"font-size: 10pt\">Related background in Tourism or E-commerce (&gt;1 year)</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Good understanding of own channel marketing, including homepage, category page, product page, CRM, app push, and email.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Comfortable using AI tools for marketing content creation.</span></li>\n<li><span style=\"font-size: 10pt\">Data-driven, superior attention to detail</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Strong attention to detail, especially when handling campaign setup, coupon setup, links, copy, and market customization.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Proactive, eager to learn, and able to work independently with minimal guidance.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Fluent in English &amp; Chinese</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">What You’ll Gain</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Company’s perks and benefits upon confirmation.</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Hands-on experience in CRM and social media marketing for one of the largest travel-experience platforms in Asia.</span></li>\n</ul>",
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