Digital Product Manager - Mobile

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    "ExternalDescriptionStr": "<p><span>We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms.&nbsp; In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.</span></p><ul><li><span style=\"font-size: 11pt;\">Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.</span></li><li><span style=\"font-size: 11pt;\">Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.</span></li><li><span style=\"font-size: 11pt;\">Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.</span></li><li><span style=\"font-size: 11pt;\">Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.</span></li><li><span style=\"font-size: 11pt;\">Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.</span></li><li><span style=\"font-size: 11pt;\">Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.</span></li><li><span style=\"font-size: 11pt;\">Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.</span></li><li><span style=\"font-size: 11pt;\">Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.</span></li><li><span style=\"font-size: 11pt;\">Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery &amp; Framing, and Stakeholder Governance.</span></li></ul><p>&nbsp;</p><p><span style=\"font-size: 11pt;\"><strong>QUALIFICATIONS</strong></span></p><ul><li><span style=\"font-size: 11pt;\">Bachelor’s degree in related field required. &nbsp;Master's Degree in Computer Science or Business Administration preferred.</span></li><li><span style=\"font-size: 11pt;\">A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.</span></li><li><span style=\"font-size: 11pt;\">Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.</span></li><li><span style=\"font-size: 11pt;\">Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.</span></li><li>Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.</li><li>Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).</li><li>Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.</li><li>Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.</li><li>Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.</li><li>Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.</li><li>Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.</li><li>Proven ability to manage competing priorities and navigate a matrixed organization.</li><li>Demonstrated track record of developing Product Owners and contributors across the product lifecycle.</li><li>Strong relationship management and stakeholder alignment skills.</li></ul>",
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