Digital Marketing Manager

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    "datePosted": "2025-11-21T05:00:00.000Z",
    "description": "<h2>Overview</h2>\n<p>This is an incredible opportunity to be part of a company that has been at the forefront of AI and high-performance data storage innovation for over two decades. DataDirect Networks (DDN) is a global market leader renowned for powering many of the world's most demanding AI data centers, in industries ranging from life sciences and healthcare to financial services, autonomous cars, Government, academia, research and manufacturing.</p>\n<p>  </p>\n<p><strong>\"DDN's A3I solutions are transforming the landscape of AI infrastructure.\" – IDC</strong> </p>\n<p><strong><em> </em></strong> </p>\n<p><strong><em>“The real differentiator is DDN. I never hesitate to recommend DDN. DDN is the de facto name for AI Storage in high performance environments” - Marc Hamilton, VP, Solutions Architecture & Engineering | NVIDIA</em></strong> </p>\n<p>  </p>\n<p>DDN is the global leader in AI and multi-cloud data management at scale. Our cutting-edge data intelligence platform is designed to accelerate AI workloads, enabling organizations to extract maximum value from their data. With a proven track record of performance, reliability, and scalability, DDN empowers businesses to tackle the most challenging AI and data-intensive workloads with confidence. </p>\n<p>  </p>\n<p>Our success is driven by our unwavering commitment to innovation, customer-centricity, and a team of passionate professionals who bring their expertise and dedication to every project. This is a chance to make a significant impact at a company that is shaping the future of AI and data management. </p>\n<p>  </p>\n<p>Our commitment to innovation, customer success, and market leadership makes this an exciting and rewarding role for a driven professional looking to make a lasting impact in the world of AI and data storage. </p>\n<h2>Job Description</h2>\n<p>We are looking for a <strong>Digital Marketing Manager</strong> who brings strong execution skills, analytical rigor, and multi-channel expertise. You will optimize our core digital programs, support brand and event initiatives, and help drive measurable growth across the full buyer’s journey. </p>\n<p> </p>\n<p><strong>RESPONSIBILITIES</strong> </p>\n<p><strong>Digital Execution & Channel Ownership</strong> </p>\n<ul>\n <li>Execute and optimize digital programs across <strong>paid search, paid social, display, video, retargeting, and geotargeted campaigns</strong>. </li>\n</ul>\n<ul>\n <li>Build and manage campaigns in <strong>Google Search & Display, LinkedIn, X, YouTube</strong>, and programmatic/display platforms. </li>\n</ul>\n<ul>\n <li>Monitor channel pacing, budgets, and performance with a focus on conversions and pipeline influence. </li>\n</ul>\n<p><strong>Brand, Event & OOH Promotion</strong> </p>\n<ul>\n <li>Support digital extensions for major launches, brand activations, and executive thought leadership. </li>\n</ul>\n<ul>\n <li>Partner with Brand and Events teams to run <strong>OOH amplification, geotargeted airport and venue campaigns, and event-driven digital programs</strong>. </li>\n</ul>\n<ul>\n <li>Lead pre-event awareness, onsite amplification, and post-event retargeting. </li>\n</ul>\n<p><strong>Campaign Collaboration</strong> </p>\n<ul>\n <li>Work across campaign, product, partner, and field teams to translate program goals into targeted digital activation. </li>\n</ul>\n<ul>\n <li>Ensure alignment across audiences, channels, creative, and messaging. </li>\n</ul>\n<p><strong>Analytics & Reporting</strong> </p>\n<ul>\n <li>Track and report digital KPIs using GA4, ad platform dashboards, and attribution tools. </li>\n</ul>\n<ul>\n <li>Use A/B testing and performance insights to improve efficiency and outcomes. </li>\n</ul>\n<ul>\n <li>Provide ongoing optimization recommendations to marketing leadership. </li>\n</ul>\n<p><strong>Agency & Vendor Management</strong> </p>\n<ul>\n <li>Coordinate with agencies supporting paid media, programmatic, OOH, and digital production. </li>\n</ul>\n<ul>\n <li>Ensure partners deliver high-quality work and hit performance objectives. </li>\n</ul>\n<p><strong>Budget Management</strong> </p>\n<ul>\n <li>Manage digital budgets across channels, track pacing, and forecast performance. </li>\n</ul>\n<ul>\n <li>Recommend adjustments based on ROI and business priorities. </li>\n</ul>\n<p> </p>\n<p><strong>QUALIFICATIONS</strong> </p>\n<ul>\n <li><strong>3–5 years</strong> of B2B digital marketing experience in technology, cloud, infrastructure, software, or SaaS. </li>\n</ul>\n<ul>\n <li>Hands-on experience with <strong>Google Search & Display, LinkedIn, X, YouTube</strong>, and display/programmatic platforms. </li>\n</ul>\n<ul>\n <li>Understanding of geotargeted campaigns, event-driven promotion, and OOH amplification. </li>\n</ul>\n<ul>\n <li>Familiarity with intent platforms (e.g.<strong>Qualified</strong>, <strong>ZoomInfo</strong>). </li>\n</ul>\n<ul>\n <li>Analytical skills with proficiency in GA4 and digital reporting tools. </li>\n</ul>\n<ul>\n <li>Collaborative, detail-oriented, and comfortable managing multiple workstreams. </li>\n</ul>\n<h2>DDN</h2>\n<p>DDN has a very strong orientation towards these 4 characteristics and any successful employee will demonstrate these capabilities: </p>\n<p> </p>\n<p><strong>Self-Starter - </strong>Takes independent action to identify and solve problems. Seeks out relevant information needed to make decisions. Gets involved with new initiatives. </p>\n<p><strong>Success/Achievement Orientation - </strong>Delivers quality results consistently. Targets, achieves (or exceeds) measurable results. Sets challenging goals, focuses on critical priorities, and is accountable. </p>\n<p><strong>Problem Solving -</strong> Recognizes problems and responds with a systematic assessment that identifies and addresses cause of issue. Practical, realistic, and resourceful. </p>\n<p><strong>Innovative -</strong> Builds and improves key business processes that enhance the effectiveness of DDN. Generates new ideas, challenges the status quo, and solves problems creatively.</p>\n<p> </p>\n<p><strong>DataDirect Networks, Inc. is an Equal Opportunity/Affirmative Action employer.</strong>  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, gender expression, transgender, sex stereotyping, sexual orientation, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.</p>\n<p>#LI-Remote</p>",
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