REMOTE: Lifecycle Marketing Manager

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    "datePosted": "2026-05-20",
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    "description": "<p><br>This role of <span>Lifecycle Marketing Manager</span> is to manage global industry marketing campaigns and manage <span>customer engagement and communication in the Company for Startups Program, </span>The role partners with outside agencies and internal stakeholders to develop campaigns that include but are not limited to: paid media, email marketing, event marketing and/or sales enablement (inbound &amp; outbound).<br><br><span style=\"font-weight: bold\">MAJOR DUTIES AND RESPONSIBILITIES</span><br><br><span>Build programs for customer engagement and communication in the Company for Startups Cloud Program, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns and unlock new tactics</span><br><span>-Build successful customer advocacy and loyalty via storytelling, testimonials and referral programs.</span><br><span>-Continually monitor and measure success, regularly report data driven insights and use these insights to enhance the strategy.</span><br><br><span>Ideal Qualifications for Lifecycle Marketing Manager:</span><br><span>-Bachelor's degree or equivalent practical experience.</span><br><span>-At least 5+ years of event management experience.</span><br><span>-Excellent written and presentation skills.</span><br><span>-Customer Marketing via Marketo or similar tools.</span><br><span>-Experience working for a startup, or experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies</span><br><span>-Ability to engage with cross-functional stakeholders and convey crisp business outcomes and narratives using insights and data</span><br><span>-Experience with CRM systems (SFDC, Dynamics, etc.), marketing automation, and email marketing</span><br><span>-Proven project management skills with ability to prioritize and manage multiple projects simultaneously to completion</span><br><br><span style=\"font-weight: bold\">REQUIRED QUALIFICATIONS</span><br>Skills/Abilities and Knowledge<br>Has B2B SaaS experience from previous companies, preferably in a Lifecycle Marketing Manager role.<br>Is passionate about Cloud SaaS platforms, data analytics solutions and / or industries such as retail, manufacturing and finance. <br>Project management - ability to manage priorities, set and meet deadlines, and manage budgets for multiple simultaneous projects while maintaining accuracy and quality in deliverables.<br>Written and verbal communication skills - ability to clearly convey ideas, project status, and insights and learnings.<br>Problem solving and creative thinking - ability to manage through project roadblocks with limited oversight.<br>Interpersonal skills - ability to to build and maintain relationships with colleagues.<br>Work independently - ability to make recommendations and decisions autonomously.<br>Formal presentation skills - ability to present to all levels of management.<br>Strong attention to detail - ability to execute at a granular level while thinking strategically.<br><br><span style=\"font-weight: bold\">Related Work Experience</span><br>At least 6+ years of work experience<br>4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries.<br>2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.<br><br><span style=\"font-weight: bold\">Education</span><br>Bachelor's Degree or higher in Marketing, Business, Communications or related field or equivalent experience<br><br><span style=\"font-weight: bold\">Must Haves:</span><br><br>Must be able to work in a fast-paced environment matrix organization<br>Must have worked in Startup</p>\n<p>Must have program and project management skills<br>Must be self-motivated, passionate about Marketing and Demand Generation<br>Must be a team player who enjoys learning and growing<br>Experience in Marketo and Salesforce.com is preferred. <br><br></p>\n<p><span style=\"font-weight: bold\">Compensation Range:</span> $70,000 – $120,000 annually</p>\n<p>This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.</p>\n<p>Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.</p>\n<p><br></p>\n<p>This role may also be eligible for performance bonuses, and a comprehensive benefits package.</p>",
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