Senior Marketing Specialist - Glastonbury, CT or Remote

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    "url": "https://careers-cfins.icims.com/jobs/4913/senior-marketing-specialist---glastonbury%2c-ct-or-remote/job",
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    "title": "Senior Marketing Specialist - Glastonbury, CT or Remote",
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    "datePosted": "2024-06-06T19:15:45.011Z",
    "description": "<h2>Crum & Forster Company Overview</h2>\n<p><strong>Travel Insured International</strong>, a Crum & Forster company, is hiring a Senior Specialist, Marketing.</p>\n<p>Travel Insured International is a leading travel insurance provider with more than 30 years in business. As a key component of our Specialty Business Unit, within the Accident & Health division, TII provides travel protection plans to help each individual travel confidently. Travel Insured International is proud to offer products to consumers and to agency partners of all sizes. We're committed to providing dependable coverage, great value, and end-to-end satisfaction for all customers.</p>\n<h2>Job Description</h2>\n<p><strong>What you will do:</strong></p>\n<p><strong> </strong></p>\n<p>We are looking for an experienced Senior Marketing Specialist to join our Travel Insurance team in Glastonbury, CT.</p>\n<p> </p>\n<p>This role will be responsible for developing and executing comprehensive, integrated marketing campaigns — spanning digital, email, and traditional channels — that drive brand awareness, client acquisition, and revenue growth in the travel insurance sector.</p>\n<p> </p>\n<p>The ideal candidate will bring a deep understanding of multi-channel marketing, key performance indicators, and data-driven strategies that align with and support organizational goals. Working cross-functionally with internal teams, external agencies, and distribution partners, the Senior Marketing Specialist will deliver compelling marketing programs and assets that promote Travel Insured and our travel insurance products.</p>\n<p> </p>\n<p>The ideal candidate will have a deep understanding of B2B and B2BC marketing.</p>\n<p> </p>\n<p>This role has the flexibility to be on a hybrid schedule in our Glastonbury, CT office or be 100% remote (must be available to work EST hours).</p>\n<p><strong> </strong></p>\n<p><strong>What YOU will bring to C&F:</strong></p>\n<ul>\n <li>Lead the development and execution of integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and services.</li>\n <li>Create and manage multi-channel marketing programs designed to drive lead generation, sales production, and customer retention. </li>\n <li>Develop and manage marketing assets required to support business partners including travel agency Consortia, Host agency and other travel partner distribution channels.</li>\n <li>Perform quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals </li>\n <li>Develop strategies and targeted messaging tailored to distinct traveler personas and business partner audiences </li>\n <li>Develop marketing assets to support strategic events and trade show calendar to drive brand awareness with new prospects and accelerate existing opportunities.</li>\n <li>Manage brand resources and processes to ensure consistent brand delivery across all marketing materials and customer touchpoints — including message frameworks, visual assets, key terminology, and accurate data </li>\n <li>Develop and maintain brand messaging, value propositions, and positioning statements that clearly communicate the benefits and coverage options of travel insurance products </li>\n <li>Work with content authors and creative partners to ensure delivery of compelling marketing assets, including promotional materials, advertising (print & online) collateral, direct marketing emails, video, photography, and digital content </li>\n <li>Manage relationships with external agencies, vendors, creative consultants, and partners — overseeing the quality and strategic alignment of their deliverables </li>\n <li>Investigate and foster engagement with new stakeholders, distribution partners, and emerging market segments </li>\n <li>Develop and maintain a centralized marketing calendar encompassing spotlight content, social media, and email campaigns — overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis </li>\n <li>Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels </li>\n <li>Establish, track and report on KPIs to measure marketing effectiveness, campaign performance, and ROI</li>\n <li>Utilize data analytics to gain actionable insights into customer behavior and campaign performance</li>\n <li>Conduct A/B testing and optimize campaigns based on data-driven insights</li>\n <li>Track and measure the effectiveness of marketing efforts and strategies, presenting findings and recommendations to leadership</li>\n <li>Other duties as required</li>\n</ul>\n<p><strong>Requirements:</strong></p>\n<ul>\n <li>A bachelor’s degree in marketing, communications, tourism, or a related field or equivalent experience is required.</li>\n <li>5+ years of experience in a marketing role is required</li>\n <li>Experience is preferably in insurance, travel, or financial services</li>\n <li>Strong writing skills are required</li>\n <li>Intermediate to Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel, Teams, Outlook, Sharepoint) and familiarity with marketing tools.</li>\n <li>Ability to manage multiple projects and deadlines in a dynamic, fast paced environment is required</li>\n <li>Familiarity with content marketing and digital advertising is required</li>\n <li>Knowledge of travel booking platforms and customer journey mapping is preferred.</li>\n <li>Travel is required for this role (10%) and typically includes travel to CT/NJ at least once per quarter</li>\n</ul>\n<h2>What C&F will bring to you</h2>\n<p><strong>What C&F will bring to YOU:</strong></p>\n<ul>\n <li>Competitive compensation package</li>\n <li>Generous 401K employer match</li>\n <li>Employee Stock Purchase plan with employer matching</li>\n <li>Generous Paid Time Off</li>\n <li>Excellent benefits that go beyond health, dental & vision. Our programs are focused on your whole family's wellness including your physical, mental and financial wellbeing</li>\n <li>A core C&F tenant is owning your career development, so we provide a wealth of ways for you to keep learning, including tuition reimbursement, industry related certifications and professional training to keep you progressing on your chosen path</li>\n <li>A dynamic, ambitious, fun and exciting work environment</li>\n <li>We believe you do well by doing good and want to encourage a spirit of social and community responsibility, matching donation program, volunteer opportunities, and an employee driven corporate giving program that lets you participate and support your community</li>\n</ul>\n<p><strong>At C&F you will BELONG</strong></p>\n<p>We value inclusivity and diversity. We are committed to equal employment opportunity and welcome everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you require a special accommodation, please let us know.</p>\n<p> </p>\n<p>For California Residents Only:  Information collected and processed as part of your career profile and any job applications you choose to submit are subject to our privacy notices and policies, visit https://www.cfins.com/onlineprivacypolicy/ca/noticeatcollection/ for more information.</p>\n<p> </p>\n<p>Crum & Forster is committed to ensuring a workplace free from discriminatory pay disparities and complying with applicable pay equity laws.  Salary ranges are available for all positions at this location, taking into account roles with a comparable level of responsibility and impact in the relevant labor market and these salary ranges are regularly reviewed and adjusted in accordance with prevailing market conditions. The annualized base pay for the advertised position, located in the specified area, ranges from a minimum of $53,200 to a maximum of $100,000. The actual compensation is determined by various factors, including but not limited to the market pay for the jobs at each level, the responsibilities and skills required for each job, and the employee’s contribution (performance) in that role. To be considered within market range, a salary is at or above the minimum of the range. You may also have the opportunity to participate in discretionary equity (stock) based compensation and/or performance-based variable pay programs.</p>\n<p> </p>\n<p>#LI-BS1</p>\n<p>#LI-REMOTE</p>",
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          "postalCode": "6033",
          "addressRegion": "CT",
          "streetAddress": "855 WINDING BROOK DRIVE",
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    "validThrough": "2027-06-06T19:15:45.011Z",
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    "responsibilities": "What you will do:\r\n \r\nWe are looking for an experienced Senior Marketing Specialist to join our Travel Insurance team in Glastonbury, CT.\r\n \r\nThis role will be responsible for developing and executing comprehensive, integrated marketing campaigns — spanning digital, email, and traditional channels — that drive brand awareness, client acquisition, and revenue growth in the travel insurance sector.\r\n \r\nThe ideal candidate will bring a deep understanding of multi-channel marketing, key performance indicators, and data-driven strategies that align with and support organizational goals. Working cross-functionally with internal teams, external agencies, and distribution partners, the Senior Marketing Specialist will deliver compelling marketing programs and assets that promote Travel Insured and our travel insurance products.\r\n \r\nThe ideal candidate will have a deep understanding of B2B and B2BC marketing.\r\n \r\nThis role has the flexibility to be on a hybrid schedule in our Glastonbury, CT office or be 100% remote (must be available to work EST hours).\r\n \r\nWhat YOU will bring to C&F:\r\n- Lead the development and execution of integrated marketing campaigns across digital, email, print, and traditional channels to promote Travel Insured International and its suite of products and services.\r\n- Create and manage multi-channel marketing programs designed to drive lead generation, sales production, and customer retention. \r\n- Develop and manage marketing assets required to support business partners including travel agency Consortia, Host agency and other travel partner distribution channels.\r\n- Perform quantitative and qualitative market research to implement data-driven marketing campaigns and meet organization-wide strategic goals \r\n- Develop strategies and targeted messaging tailored to distinct traveler personas and business partner audiences \r\n- Develop marketing assets to support strategic events and trade show calendar to drive brand awareness with new prospects and accelerate existing opportunities.\r\n- Manage brand resources and processes to ensure consistent brand delivery across all marketing materials and customer touchpoints — including message frameworks, visual assets, key terminology, and accurate data \r\n- Develop and maintain brand messaging, value propositions, and positioning statements that clearly communicate the benefits and coverage options of travel insurance products \r\n- Work with content authors and creative partners to ensure delivery of compelling marketing assets, including promotional materials, advertising (print & online) collateral, direct marketing emails, video, photography, and digital content \r\n- Manage relationships with external agencies, vendors, creative consultants, and partners — overseeing the quality and strategic alignment of their deliverables \r\n- Investigate and foster engagement with new stakeholders, distribution partners, and emerging market segments \r\n- Develop and maintain a centralized marketing calendar encompassing spotlight content, social media, and email campaigns — overseeing their full life cycle, including creative/copy development, data segmentation, and reporting/analysis \r\n- Provide insight and analysis on the value and potential ROI of new marketing platforms and emerging marketing channels \r\n- Establish, track and report on KPIs to measure marketing effectiveness, campaign performance, and ROI\r\n- Utilize data analytics to gain actionable insights into customer behavior and campaign performance\r\n- Conduct A/B testing and optimize campaigns based on data-driven insights\r\n- Track and measure the effectiveness of marketing efforts and strategies, presenting findings and recommendations to leadership\r\n- Other duties as required\r\nRequirements:\r\n- A bachelor’s degree in marketing, communications, tourism, or a related field or equivalent experience is required.\r\n- 5+ years of experience in a marketing role is required\r\n- Experience is preferably in insurance, travel, or financial services\r\n- Strong writing skills are required\r\n- Intermediate to Advanced proficiency in Microsoft Office (PowerPoint, Word, Excel, Teams, Outlook, Sharepoint) and familiarity with marketing tools.\r\n- Ability to manage multiple projects and deadlines in a dynamic, fast paced environment is required\r\n- Familiarity with content marketing and digital advertising is required\r\n- Knowledge of travel booking platforms and customer journey mapping is preferred.\r\n- Travel is required for this role (10%) and typically includes travel to CT/NJ at least once per quarter",
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