Retention Specialist

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    "description": "<p><span style=\"font-family: helvetica\">We are looking for a data-obsessed, technically-fluent <span style=\"text-decoration: underline\"><span style=\"font-weight: bold\">Retention Specialist</span></span> to lead our customer lifecycle strategy. You aren’t just \"sending emails\", you are an architect of customer journeys. You will own the end-to-end execution of our Email, SMS, and Push notification strategies while pioneering new growth frontiers like WhatsApp.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica\">The ideal candidate lives at the intersection of creative storytelling and hard data. You should be someone who thrives on diving into GA4 or RetentionX to find a specific cohort of \"at-risk\" high-value customers and then building a hyper-targeted automated flow in Klaviyo to win them back.</span></p>\n<p><br><br></p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Omnichannel Strategy: </span>Own the monthly CRM calendar across Email, SMS, and Push. Lead the expansion into new channels, specifically WhatsApp and other emerging growth initiatives</li>\n<li><span style=\"font-weight: bold\">Relentless Optimization:</span> Establish a culture of \"test and learn.\" You will be responsible for a continuous A/B testing roadmap, validating everything from creative assets and copy to audience segments, subject lines, and optimal send times</li>\n<li><span style=\"font-weight: bold\">Campaign &amp; Flow Management: </span>Design, build, and optimize complex automated flows (welcome series, post-purchase, win-back) and high-impact manual campaigns</li>\n<li><span style=\"font-weight: bold\">Advanced Segmentation: </span>Move beyond basic demographics to hyper-target consumer cohorts based on LTV, purchase frequency, and behavioral triggers to maximize conversion</li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\">Data Analysis &amp; Reporting: </span>Establish a rigorous reporting cadence (weekly/monthly), translating raw data into actionable insights. You will use AI-driven tools to predict churn and optimize performance</li>\n</ul>\n<ul>\n<li><span style=\"font-weight: bold\">Technical Integration: </span>Act as the power user for our tech stack, ensuring seamless data flow between <span style=\"font-weight: bold\">Shopify, Klaviyo, GA4, and RetentionX</span></li>\n<li><span style=\"font-weight: bold\">Creative Eye: </span>Partner with design teams to ensure high-aesthetic standards while rigorously testing layouts and CTAs to prove out the elements that actually drives revenue</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Qualifications</span></p>\n<ul>\n<li>3-4 years of dedicated CRM/Retention experience, preferably within the D2C or consumer goods space.</li>\n<li>Proven expertise in structured A/B testing and multivariate testing with the ability to articulate statistical significance and ROI.</li>\n<li>Tangible evidence of driving Retention Rate improvements and increasing Returning User Growth.</li>\n<li>Expert-level mastery of <span style=\"font-weight: bold\">Klaviyo</span> and <span style=\"font-weight: bold\">Shopify</span>. Deep familiarity with <span style=\"font-weight: bold\">GA4</span> and <span style=\"font-weight: bold\">RetentionX</span> (or similar LTV platforms) is essential.</li>\n<li>You don't just see numbers; you see patterns. You have an obsession with understanding why a customer stays or leaves.</li>\n<li>Experience leveraging AI tools for copywriting, data analysis, or workflow automation.</li>\n<li>Bilingual (English/French) is considered an asset.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Why Join Us?</span></p>\n<p>You will have the autonomy to build a world-class retention program. We value data over opinions and evidence over assumptions. If you are a technical marketer who refuses to settle for \"good enough\" and is always looking for the next 1% gain in performance, we want to hear from you.</p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Competitive base </span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Monthly product allocation</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Company-provided laptop </span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">RRSP matching</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Comprehensive health, vision, and dental coverage</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Maternity/paternity top-up &amp; fertility benefit</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Paid time off and personal days</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Fitness subsidy</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Mental health support tools </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">At Dermalogica, we champion the success of skincare professionals through innovation, education, and a commitment to excellence. Join us and be part of a mission-driven brand that puts people first.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Our commitment to you:</span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">Dermalogica is committed to diversity and inclusion to enhance our business outcomes and create a brighter future for our diverse employees, global consumers, partners, and communities.</span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">We welcome applications from visible minorities, individuals with disabilities, and members of the LGBTQ2+ community and encourage applicants to self-identify.</span></p>\n<p><br><span style=\"font-family: helvetica; font-size: 12pt\">All Canadians have the right to equality in the workplace.</span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">who we are:</span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">Dermalogica continues to dominate the professional skin care industry with distribution in over 90 countries. Known worldwide as the premiere Skin Therapist’s choice for offering the most respected professional skin care line, we are also recognized for our renowned postgraduate education. </span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">Our entrepreneurial spirit, hands-on environment and fast-paced culture encourages employees to be their best, bringing innovative solutions to reach the skin care professional and consumer. We are highly energetic, passionate, and results oriented.  You will find that Dermalogica is a very special place, with tremendous opportunities ahead for us, all building upon a record of achievement.</span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">The challenge is to build on the legacy of our brand, our experienced team, and our industry leading education to deliver profitable growth. One of the key elements for our success, and critical for our growth, is bringing in the right people to join our team. We invite you to come and make a difference and grow your career with the global leader in skin care.</span></p>\n<p><br></p>",
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