Consumer Insights Director

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  "source_hash": "62d362e6cdcabf0922359b09a5fb598dc334000e2f8553757cb4fcc75c1acb5f",
  "last_changed_at": "2026-05-29T07:02:38.321Z",
  "active_status": "active"
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{
  "language": "en",
  "location": {
    "raw": "Arlington, Virginia",
    "city": "Arlington",
    "region": "VA",
    "country": "United States",
    "is_remote": false,
    "confidence": 0.85
  },
  "salary_max": null,
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  "inferred_at": "2026-06-06T20:37:15.837Z",
  "launch_scope": {
    "reason": "english_us_canada",
    "included": true,
    "language": "en",
    "location": {
      "raw": "Arlington, Virginia",
      "city": "Arlington",
      "region": "VA",
      "country": "United States",
      "is_remote": false,
      "confidence": 0.85
    },
    "countries": [
      "United States"
    ]
  },
  "remote_policy": null,
  "salary_period": null,
  "workplace_type": "on_site",
  "salary_currency": null
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{}

{
  "lists": [
    {
      "text": "How You Will Contribute",
      "content": "<p><strong>Lead the Consumer Insights Function</strong></p>\n\n<li>Define and drive the vision, strategy, and roadmap for the Consumer Insights team.</li>\n<li>Build and lead a high-performing team of 4–6 insights professionals, fostering strong analytical rigor, strategic thinking, and execution excellence.</li>\n<li>Establish research standards, methodologies, frameworks, and processes that ensure consistent, high-quality insights delivery across the organization.</li>\n<li>Ensure research products, outputs, and recommendations meet organizational expectations for relevance, rigor, clarity, and strategic value.</li>\n<li>Prioritize research investments and align team efforts with organizational priorities and strategic objectives.</li>\n\n<div><strong>Consumer &amp; Audience Research</strong></div>\n\n<li>Lead end-to-end consumer research initiatives to uncover audience motivations, perceptions, behaviors, barriers, and unmet needs.</li>\n<li>Oversee qualitative and quantitative research programs using methodologies such as: Surveys, Focus groups, In-depth interviews, Ethnographies, Online communities, Behavioral research, Conjoint and segmentation analyses</li>\n<li>Personally lead select high-priority or highly strategic research initiatives.</li>\n<li>Continuously identify emerging trends, shifts in audience sentiment, and opportunities for deeper understanding.</li>\n\n<div>\n<p><strong>Segmentation &amp; Persona Development</strong></p>\n\n<li>Lead the development and refinement of audience segmentation strategies that inform organizational targeting, engagement, and communication approaches.</li>\n<li>Translate complex research findings into actionable personas, audience frameworks, and journey maps.</li>\n<li>Ensure segmentation and persona work is practical, scalable, and actively adopted by cross-functional teams.</li>\n<li>Brand Equity &amp; Perception Research</li>\n<li>Oversee brand equity tracking and perception research to measure awareness, trust, favorability, differentiation, and relevance.</li>\n<li>Provide strategic recommendations to strengthen audience connection and improve brand positioning.</li>\n<li>Help organizational leaders understand how audiences perceive Stand Together and related initiatives.</li>\n\n<p><strong>Messaging &amp; Content Research</strong></p>\n\n<li>Lead messaging, narrative, and content testing efforts to evaluate audience resonance and communication effectiveness.</li>\n<li>Assess how audiences respond to messaging frameworks, tone, framing, storytelling, and creative concepts across channels and formats.</li>\n<li>Partner closely with communications, marketing, digital, and creative teams to optimize messaging and audience engagement strategies.</li>\n<li>Translate findings into actionable guidance for campaign development, content creation, and strategic communications.</li>\n\n<div><strong>Insight Activation &amp; Strategic Influence&nbsp;</strong></div>\n\n<li>Ensure research insights are translated into clear, compelling, and actionable recommendations for leaders and stakeholders.</li>\n<li>Build systems, tools, and reporting mechanisms that democratize audience understanding across the organization.</li>\n<li>Influence strategic decisions through evidence-based insights and strong executive communication.</li>\n<li>Serve as a trusted thought partner to senior leaders on audience strategy, consumer behavior, and communication effectiveness.</li>\n\n<p><strong>Team Leadership &amp; Collaboration</strong></p>\n\n<li>Coach and develop team members to strengthen research capabilities, strategic thinking, and leadership skills.</li>\n<li>Foster a collaborative, curious, and high-accountability team culture.</li>\n<li>Manage external research vendors and agency partners as needed.</li>\n<li>Collaborate cross-functionally to ensure insights are integrated into planning, strategy, and execution across teams.</li>\n\n</div>"
    },
    {
      "text": "What You Will Bring",
      "content": "<div>\n\n<li>10+ years of experience in consumer insights, market research, audience strategy, brand strategy, or related fields.</li>\n<li>Significant experience leading and developing high-performing research or insights teams.</li>\n<li>Deep expertise in:\n\n</li><li>Consumer and audience research</li>\n<li>Market segmentation and persona development</li>\n<li>Brand equity and perception research</li>\n<li>Messaging, narrative, and content testing</li>\n<li>Insight synthesis and strategic storytelling</li>\n\n\n<li>Demonstrated success translating research findings into actionable strategies and organizational decisions.</li>\n<li>Strong experience with both qualitative and quantitative research methodologies.</li>\n<li>Experience influencing senior executives and leading cross-functional initiatives.</li>\n<li><span data-contrast=\"none\">Enthusiasm to contribute to Stand&nbsp;Together's&nbsp;</span><a rel=\"noreferrer noopener\" href=\"https://standtogether.org/our-vision-and-principles\"><span data-ccp-charstyle=\"Hyperlink\">vision and principled approach</span></a><span data-contrast=\"none\">&nbsp;to solving problems, and a commitment to stewarding&nbsp;</span><a rel=\"noreferrer noopener\" href=\"https://standtogether.org/careers/our-culture\"><span data-ccp-charstyle=\"Hyperlink\">our culture</span></a><span data-contrast=\"none\">, which champions values including transformation and innovation, entrepreneurialism, humility, and respect.</span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240,&quot;335559991&quot;:360}\">&nbsp;</span></li>\n\n</div>"
    },
    {
      "text": "Standout Candidates Will Bring",
      "content": "<div>\n\n<li>Familiarity with behavioral science, cultural insights, and values-based communication strategies.</li>\n<li>Experience building or scaling insights capabilities, functions, or research operations.</li>\n<li>Experience with research and analytics platforms such as Qualtrics, SPSS, Tableau, or similar tools.</li>\n\n</div>"
    },
    {
      "text": "What We Offer",
      "content": "<div>\n<div>\n\n<li><a rel=\"noreferrer noopener\" href=\"https://standtogether.org/careers/benefits\"><span data-contrast=\"none\"><span data-ccp-charstyle=\"Hyperlink\">Competit</span><span data-ccp-charstyle=\"Hyperlink\">i</span><span data-ccp-charstyle=\"Hyperlink\">ve benefits</span></span></a><span data-contrast=\"none\">:&nbsp;</span><span data-contrast=\"none\">Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and&nbsp;Talkspace.</span></li>\n<li><span data-contrast=\"none\">A meaningful career:</span><span data-contrast=\"none\">&nbsp;Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.</span></li>\n<li><span data-contrast=\"none\">Commitment to growth:</span><span data-contrast=\"none\">&nbsp;Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.</span></li>\n<li><span data-contrast=\"none\">Competitive compensation:</span><span data-contrast=\"none\">&nbsp;Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to&nbsp;share in&nbsp;the success you help drive.</span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">&nbsp;</span></li>\n\n</div>\n</div>"
    }
  ],
  "country": "US",
  "createdAt": 1779472951043,
  "updatedAt": null,
  "categories": {
    "team": "Intelligence & Operations",
    "location": "Arlington, Virginia",
    "commitment": "Full-time",
    "department": "Marketing & Communications",
    "allLocations": [
      "Arlington, Virginia"
    ]
  },
  "salaryRange": null,
  "workplaceType": "onsite"
}