Marketing Specialist (Brand Marketing)

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    "datePosted": "2024-06-18T08:21:36.712Z",
    "description": "<h2>Overview</h2>\n<p>The Marketing Specialist supports the execution and optimization of integrated marketing programs across JK Moving’s business units. This role translates established marketing strategies into coordinated, multi-channel campaigns while ensuring consistency in brand voice, positioning, and customer experience.</p>\n<p> </p>\n<p>The Marketing Specialist executes day-to-day campaign activities across key channels, including CRM, email, and direct marketing. This role collaborates cross-functionally to support alignment with business priorities and contributes to marketing performance through effective execution, data insights, and continuous improvement.</p>\n<h2>Responsibilities</h2>\n<p><strong>Campaign and Program Execution</strong></p>\n<ul>\n <li>Execute integrated, multi-channel marketing campaigns across B2B and B2C segments in alignment with established strategy and business objectives</li>\n <li>Support coordination of campaign timelines, workflows, and deliverables across channels including email, CRM, digital, print, and direct mail</li>\n <li>Collaborate with internal teams to ensure timely and consistent campaign execution</li>\n</ul>\n<p><strong>CRM, Email, and Direct Marketing Support</strong></p>\n<ul>\n <li>Execute email marketing and CRM campaigns, including list segmentation, campaign setup, deployment, and basic performance tracking</li>\n <li>Support direct marketing initiatives, including vendor coordination, list preparation, and execution tasks</li>\n <li>Maintain data accuracy and support processes related to lead management and customer engagement</li>\n</ul>\n<p><strong>Brand and Asset Coordination</strong></p>\n<ul>\n <li>Apply brand guidelines to ensure consistency in messaging, tone, and visual identity across marketing materials</li>\n <li>Support organization and maintenance of marketing assets, templates, and content resources</li>\n <li>Coordinate with internal teams and external vendors to facilitate development and delivery of marketing materials</li>\n</ul>\n<p><strong>Performance Tracking and Optimization</strong></p>\n<ul>\n <li>Track and report on campaign performance metrics, highlighting trends and areas for improvement</li>\n <li>Assist in analyzing results and applying insights to enhance future campaign effectiveness</li>\n <li>Contribute to testing and optimization efforts under guidance from marketing leadership</li>\n</ul>\n<p><strong>Cross-Functional Collaboration</strong></p>\n<ul>\n <li>Partner with marketing, sales, and business unit teams to support campaign execution and alignment</li>\n <li>Assist in the development of marketing and sales support materials</li>\n <li>Build understanding of service lines to ensure accuracy and relevance in marketing efforts</li>\n</ul>\n<p> </p>\n<h2>Qualifications</h2>\n<ul>\n <li>Bachelor’s degree in Marketing, Communications, Business Administration, or a related field, or equivalent experience</li>\n <li>Demonstrated ability to support execution of multi-channel marketing programs from planning through performance tracking</li>\n <li>Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics), including segmentation and basic workflow management</li>\n <li>Working knowledge of applying brand voice, positioning, and messaging across channels</li>\n <li>Experience tracking campaign performance metrics and identifying optimization opportunities</li>\n <li>Strong organizational skills with the ability to manage multiple tasks, timelines, and priorities</li>\n <li>Detail-oriented with a proactive, collaborative work style</li>\n</ul>\n<h2>About</h2>\n<p>JK Moving sets the standard for relocation and logistics excellence and is the largest independent mover across North America, serving a wide array of clients from military service members to homeowners to global corporations and everything in between. </p>\n<p> </p>\n<p>Named among the Best Places to Work for 2023, our dedication to employee satisfaction is not just a badge – it's a way of life. Our JK Community Farm initiative is just one example of how we give back to our community, fighting hunger by growing and harvesting crops and donating them to local food pantries. But that's just the beginning! From competitive perks to fun corporate events, JK cultivates an environment where your career thrives alongside our commitment to making a positive impact. Ready to make your impact? Consider joining the JK Moving team today!</p>\n<p> </p>\n<p>JK Benefits</p>\n<p> </p>\n<ul>\n <li>In addition to comprehensive medical, dental, and vision insurance, JK Moving offers:</li>\n <li>World-class retirement savings programs including Company-funded profit sharing and safe harbor 401(k)</li>\n <li>Recruitment and customer referral bonuses</li>\n <li>Company-paid life insurance and accidental death benefits</li>\n <li>Voluntary protection programs for employees and their families</li>\n <li>Service recognition programs</li>\n <li>Safety & performance bonuses</li>\n <li>Tuition reimbursement and student loan repayment assistance</li>\n <li>Discounted membership @ Gold’s Gyms (corporate locations) nationwide</li>\n <li>Global employee wellness programs and Employee Assistance Program (EAP) for employees and their families</li>\n <li>Medical and Dependent Care Flexible Spending Accounts (FSAs)</li>\n <li>Health Savings Account (HSA) with employer matching contribution </li>\n</ul>\n<p>Equal Opportunity/Affirmative Action Employer  Application FAQs</p>",
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