Conversation Rate Optimization Consultant

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  "source_hash": "39f6d314d7b041a00b21d4a62296fc642105f73ffc62c438fdb861ecb83990d1",
  "last_changed_at": "2026-05-29T07:02:11.887Z",
  "active_status": "active"
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  "language": "en",
  "location": {
    "raw": "Austin, TX",
    "city": "Austin",
    "region": "TX",
    "country": "United States",
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{
  "lists": [
    {
      "text": "About the Role",
      "content": "<div>\n<p style=\"margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">We’re seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.</span></p>\n<p style=\"margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial, sans-serif;\">Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10–40 hours per week.</span></p>\n</div>"
    },
    {
      "text": "Responsibilities",
      "content": "<div>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Develop and execute A/B and multivariate testing programs</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Create testing roadmaps aligned to business goals and hypotheses</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Partner with design, product, and engineering teams to implement experiments</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Optimize landing pages, product pages, and key conversion flows</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt;\">Report on test results and translate findings into actionable recommendations</span></p>\n</li>\n\n</ul></div>"
    },
    {
      "text": "Requirements",
      "content": "<div>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Strong foundation in CRO, experimentation, and user behavior analysis</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience designing and executing A/B or multivariate tests</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Ability to form hypotheses and prioritize tests based on potential impact</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Understanding of UX/UI principles and their impact on conversion</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Strong analytical skills and attention to detail</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Ability to communicate results and insights clearly to stakeholders</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt;\">Comfort working across different industries, products, and customer journeys</span></p>\n</li>\n\n</ul></div>"
    },
    {
      "text": "Nice to Have",
      "content": "<div>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 12pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience with personalization and dynamic content strategies</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Familiarity with statistical significance and experiment design</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt;\">Experience in high-growth startup environments</span></p>\n</li>\n<li style=\"font-size: 11pt; font-family: Arial, sans-serif;\">\n<p style=\"margin-top: 0pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt;\">Experience supporting both strategic planning and hands-on execution</span></p>\n</li>\n\n</ul></div>"
    }
  ],
  "country": "US",
  "createdAt": 1773861538298,
  "updatedAt": null,
  "categories": {
    "team": "General",
    "location": "Austin, TX",
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  "workplaceType": "remote"
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