Programmatic Lead

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  "detail": {
    "url": "https://neboagency.applytojob.com/apply/jobs/details/8OSybe7v4q?&",
    "heading": "Programmatic Lead",
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    "description_html": "<div class=\"job_description\">\n\t\t\t\t\t<p><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">If you geek out on the latest programmatic advances&#8230;<br>If you love sharing your media-buying knowledge, but are always hungry to learn more&#8230;<br>If you dig office dogs and unlimited drawers of candy&#8230;<br><br>&#8230;You might be the perfect fit for our Programmatic Lead.<br><br>Nebo is seeking a Programmatic Lead to manage DSPs and programmatic media buys for clients across a variety of KPIs. The role blends responsibilities of ad ops, trafficking, buying and planning, with the responsibilities of executing audience and channel research, trafficking campaigns through Nebo's ad server and DSPs, optimizing campaigns based on performance, and providing actionable recommendations for improving performance on an ongoing basis.<br><br>In addition to dedicated experience with programmatic buying through DSPs, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond display, including paid social and search. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter.</span></span><br><br><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.</span></span><br><br><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong>Programmatic Lead Duties</strong></span></span></p><ul><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Assist in standardizing the paid media department&#8217;s approach to media buying and planning within the department</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Be an expert in programmatic tools and practices, and be a resource for clients and the internal team for programmatic advertising</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Manage programmatic campaigns from start to finish, including setup, implementation, optimization, reporting</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Track programmatic campaigns performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, placement performance, etc.</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Grow Nebo's programmatic buying across all clients by educating and guiding the team on the best programmatic practices and latest trends</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Assist with strategy on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Nebo clients</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Lead programmatic reporting efforts via Google Campaign Manager or partner data to actively look for new optimizations and monitor ongoing tests for Nebo clients</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Create monthly and weekly Paid Media reports and work with programmatic lead to analyze campaign performance</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Support clients and team members on non-display paid media initiatives when departmental needs arise</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Manage advertising budgets and maintain accurate records of spend &#160;</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Collaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Complete annual goals</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Train and continue to gain knowledge in all areas of practice and Nebo's processes</span></span></li></ul><p><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong>Programmatic Lead Skills Required</strong></span></span></p><ul><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">2+ years of experience in paid media, with an emphasis on display and media buying&#160;</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">2+ years of experience in programmatic buying through DSPs &#160;</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amobee, etc.</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Experience managing large budgets and campaigns across multiple programmatic tactics including prospecting, retargeting, video, native, etc.</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Ability to translate client briefs and objectives into strategic partner, platform and targeting recommendations</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Familiarity of running campaigns through various buying and deal types including RTB, PMP, programmatic direct</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Experience using ad serving platforms such as Google Campaign Manager</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Initiative to actively seek out opportunities to learn new skills and develop overall understanding of paid media and analytics</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Strong written and verbal communication skills</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Excellent research and analytical skills</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Ability to multitask and meet deadlines under pressure</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Strong proficiency in Microsoft Excel</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Strong understanding of digital advertising platforms including Google Ads, Microsoft Advertising and paid social platforms</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Familiarity with DMP and CDP platforms</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Google Ads Certified (including Search, Display, Video, Shopping, Measurement)&#160;</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Google Analytics Certified</span></span></li><li><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Bachelor's degree in area of practice or related field</span></span></li></ul><p><strong>Nebo's Commitment to Diversity &amp; Inclusion</strong></p><p>As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran&#8217;s status.</p>",
    "description_text": "If you geek out on the latest programmatic advances…\nIf you love sharing your media-buying knowledge, but are always hungry to learn more…\nIf you dig office dogs and unlimited drawers of candy…\n…You might be the perfect fit for our Programmatic Lead.\nNebo is seeking a Programmatic Lead to manage DSPs and programmatic media buys for clients across a variety of KPIs. The role blends responsibilities of ad ops, trafficking, buying and planning, with the responsibilities of executing audience and channel research, trafficking campaigns through Nebo's ad server and DSPs, optimizing campaigns based on performance, and providing actionable recommendations for improving performance on an ongoing basis.\nIn addition to dedicated experience with programmatic buying through DSPs, candidates must have working knowledge of and light to medium experience managing campaigns and developing strategy for paid media channels beyond display, including paid social and search. The ideal candidate must be results driven, ambitious, organized, articulate and a self-starter.\n Nebo is a human-centered agency built on a culture of respect, professional growth and care for every employee. With numerous perks, including hybrid in-office/remote work options designed to fit your needs, unlimited PTO, and free attendance to local marketing events, join this fun-loving team that occasionally talks Slack Smack.\n Programmatic Lead Duties\n Assist in standardizing the paid media department’s approach to media buying and planning within the department\n Be an expert in programmatic tools and practices, and be a resource for clients and the internal team for programmatic advertising\n Manage programmatic campaigns from start to finish, including setup, implementation, optimization, reporting\n Track programmatic campaigns performance and optimize with respect to pacing, bid management, audience analysis, landing page and creative testing, placement performance, etc.\n Grow Nebo's programmatic buying across all clients by educating and guiding the team on the best programmatic practices and latest trends\n Assist with strategy on specific initiatives aimed to increase digital reach among the target audience and improve overall marketing strategies for Nebo clients\n Lead programmatic reporting efforts via Google Campaign Manager or partner data to actively look for new optimizations and monitor ongoing tests for Nebo clients\n Create monthly and weekly Paid Media reports and work with programmatic lead to analyze campaign performance\n Support clients and team members on non-display paid media initiatives when departmental needs arise\n Manage advertising budgets and maintain accurate records of spend\n Collaborate with client teams on other paid media and digital campaign efforts to ensure display strategy is aligned\n Complete annual goals\n Train and continue to gain knowledge in all areas of practice and Nebo's processes\n Programmatic Lead Skills Required\n 2+ years of experience in paid media, with an emphasis on display and media buying\n 2+ years of experience in programmatic buying through DSPs\n In-depth knowledge of media vendors, platforms, verification partners and DSPs such as Display and Video 360, the Trade Desk, Amobee, etc.\n Experience managing large budgets and campaigns across multiple programmatic tactics including prospecting, retargeting, video, native, etc.\n Ability to translate client briefs and objectives into strategic partner, platform and targeting recommendations\n Familiarity of running campaigns through various buying and deal types including RTB, PMP, programmatic direct\n Experience using ad serving platforms such as Google Campaign Manager\n Initiative to actively seek out opportunities to learn new skills and develop overall understanding of paid media and analytics\n Strong written and verbal communication skills\n Excellent research and analytical skills\n Ability to multitask and meet deadlines under pressure\n Strong proficiency in Microsoft Excel\n Strong understanding of digital advertising platforms including Google Ads, Microsoft Advertising and paid social platforms\n Familiarity with DMP and CDP platforms\n Google Ads Certified (including Search, Display, Video, Shopping, Measurement)\n Google Analytics Certified\n Bachelor's degree in area of practice or related field\n Nebo's Commitment to Diversity & Inclusion\n As a human-centered agency, we believe in uplifting our community and advancing society through inclusive business practices. We're dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, gender, genetic information, age, disability, sexual orientation, gender identity, gender expression, and veteran’s status.",
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