SEO Specialist

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      "role": "<meta><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Veracity Insurance Solutions is hiring an </span><b><strong style=\"font-size:10pt;white-space:pre-wrap;\">SEO Specialist</strong></b><span style=\"font-size:10pt;white-space:pre-wrap;\"> to support organic growth across an assigned portfolio of brands and products. Reporting to the SEO Manager, you’ll work closely with Writers, Editors, Designers, Product Marketing Managers, Partnerships, Social, Video, Paid Media, and development partners to improve search visibility, attract qualified organic traffic, and support conversion goals across the funnel.</span><br><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">This remote role is built for someone who can move comfortably between keyword research, content planning, technical SEO, reporting, testing, and emerging AI-influenced search strategy. You’ll own your portfolio, turn insights into action, and help drive meaningful organic growth across the business.</span></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Key Responsibilities</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Own SEO strategy and execution for an assigned portfolio of brands/products</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Conduct recurring SEO, content, technical, and competitor audits and turn findings into prioritized action plans</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Build and manage content runways, optimization plans, refresh opportunities, and briefs for new and existing pages</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Partner cross-functionally to improve rankings, traffic, engagement, and conversion performance</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Execute and support technical SEO improvements across metadata, crawlability, indexation, internal linking, schema, site structure, and overall site health</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Maintain topic clusters, internal linking strategies, and on-page optimization across landing pages and blog content</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Use reporting and performance analysis to spot issues early, QA data, and recommend next steps</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Contribute to testing, backlink opportunities, digital PR support, and off-site visibility efforts</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Apply practical AI-assisted workflows that improve research, execution speed, and search visibility without sacrificing quality or judgmen</span><span style=\"white-space:pre-wrap;\">t</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10.5pt;white-space:pre-wrap;\">Required to perform other duties as requested, directed, or assigned</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Requirements and Qualifications</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">3+ years of hands-on SEO experience owning strategy and execution</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Strong depth in technical SEO, on-page SEO, keyword research, content strategy, reporting, and site audits</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Proven experience improving organic performance through SEO campaigns; B2B experience is a plus</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Working knowledge of WordPress and core SEO tools including GA4, Google Search Console, Ahrefs, Semrush, Moz, and Screaming Frog</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Familiarity with backlinks, link building, and digital PR best practices</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Understanding of how AI is reshaping search and experience using AI to improve SEO workflows or outcomes</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Strong project management, prioritization, and stakeholder communication skills</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">GA4 certification, or willingness to complete it soon after hire</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Curiosity, accountability, and the ability to manage work with minimal oversight</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Perks</strong></b></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Health, dental, and vision plans</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Amazing work-life balance with 4 weeks of Paid Time Off</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">10 Paid Company Holidays with 2 floating holidays</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">401K Programs with employer match</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Personal assistance programs for support in a healthy personal and work life&nbsp;</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:12pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Why Veracity?</strong></b><br><br><span style=\"font-size:10pt;white-space:pre-wrap;\">Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to:</span></p><ul data-pattern=\"discCircleSquare\" data-depth=\"1\" style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;margin:8px 0px;line-height:1.6;padding:0px 0px 0px 32px;list-style-type:disc;\"><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Engage in groundbreaking projects that are reshaping the insurance landscape</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Collaborate with a group of dedicated, like-minded professionals</span></li><li style=\"font-size:10pt;margin:3px 0px;letter-spacing:0.25px;line-height:1.6;\"><span style=\"font-size:10pt;white-space:pre-wrap;\">Experience a culture that prioritizes growth and development</span></li></ul><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><b><strong style=\"font-size:12pt;white-space:pre-wrap;\">Compensation Range: $60k/yr - $80k/yr</strong></b></p><p style=\"font-family:&quot;Basel Grotesk&quot;,Arial,sans-serif;font-size:11pt;font-weight:400;line-height:1.6;letter-spacing:0.25px;margin:4px 0px;padding:0px;\"><br><span style=\"font-size:10pt;white-space:pre-wrap;\">We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics.&nbsp;</span><br><br><span style=\"font-size:10pt;white-space:pre-wrap;\">If you need accommodation, please let us know during the interview process.</span></p>",
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