Growth & CRO Strategist

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    {
      "text": "What You'll Do",
      "content": "<div><strong>Performance Marketing<br></strong><br>• &nbsp; &nbsp; Manage day-to-day execution and optimization of paid media across Meta, Google (Search, Shopping, PMax), YouTube, and Affiliate.<br>• &nbsp; &nbsp; Own pacing, budget allocation, and efficiency targets (ROAS, CAC, blended MER) across channels.<br>• &nbsp; &nbsp; Partner with creative teams to brief, test, and scale new ad creative on a fast cadence.<br>• &nbsp; &nbsp; Manage agency partners and in-house team; hold them accountable to weekly KPIs and monthly business reviews.<br>• &nbsp; &nbsp; Build and maintain reporting that ties spend to revenue, new customer acquisition, and contribution margin.<br>• &nbsp; &nbsp; Run a continuous incrementality testing program (geo holdouts, conversion lift, platform experiments) and use MMM signal to rebalance channel mix and decide where the next dollar goes.<br><br><strong>Conversion Rate Optimization &amp; Digital Product</strong><br>• &nbsp; &nbsp; Own the CRO roadmap for buckmason.com — from homepage and PLP to PDP and checkout.<br>• &nbsp; &nbsp; Plan, prioritize, and run a continuous A/B testing program; report on lift, significance, and learnings.<br>• &nbsp; &nbsp; Use analytics, heatmaps, session replay, and customer feedback to surface the next highest-impact tests.<br>• &nbsp; &nbsp; Partner with UX, creative, and engineering to translate insights into shipped, measurable changes.<br>• &nbsp; &nbsp; Manage the feature roadmap for the e-commerce site — site search, navigation, personalization, account, and checkout.<br>• &nbsp; &nbsp; Write briefs and requirement docs, prioritize the backlog with engineering, QA new features, and own launch readiness.<br>• &nbsp; &nbsp; Maintain a clear point of view on what's next for the buckmason.com customer experience.</div>"
    },
    {
      "text": "What You'll Bring",
      "content": "<div>• &nbsp; &nbsp; 5–8 years of experience in digital, e-commerce, or performance marketing, ideally at a DTC or omnichannel apparel brand.<br>• &nbsp; &nbsp; Track record of driving CRO wins through a structured, hypothesis-driven testing program.<br>• &nbsp; &nbsp; Comfort writing briefs and requirement docs and shipping with a small engineering team.<br>• &nbsp; &nbsp; Ability to zoom in and zoom out — equally comfortable in the weeds of a Meta or Google account (building campaigns, auditing structure, troubleshooting a buyer's work) and stepping back to drive paid strategy, channel mix, and full-funnel measurement.<br>• &nbsp; &nbsp; Strong analytics chops — fluent in GA4, Shopify reporting, and at least one BI tool (Looker, Tableau, Omni, or similar).<br>• &nbsp; &nbsp; Excellent written communication and the ability to operate cross-functionally with creative, brand, merchandising, and engineering.<br>• &nbsp; &nbsp; Bias to action and comfort working in person with a tight, ambitious team.<br>• &nbsp; &nbsp; Shopify Plus experience.<br>• &nbsp; &nbsp; Apparel, fashion, or lifestyle brand background is a plus</div>"
    },
    {
      "text": "Logistics",
      "content": "<div>• &nbsp; &nbsp; Reports to: VP of Digital<br>• &nbsp; &nbsp; Location: Buck Mason HQ, Los Angeles — onsite, 5 days/week<br>• &nbsp; &nbsp; Type: Full-time, exempt</div>"
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