CRM Operations Manager

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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">About SiGMA Group</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 300 professionals across five global offices, including Malta, Cyprus, Serbia, São Paulo and Manila. SiGMA is a global leader in gaming, emerging technologies, affiliate marketing, events, and media — best known for major summits such as SiGMA Malta and the iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">About the Role</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">The CRM Operations Manager will own and manage global CRM ecosystem, with primary responsibility for HubSpot across all commercial verticals including events, media, academy, partnerships, and other commercial activities. The role focuses on building a scalable revenue operations infrastructure by structuring CRM data, optimising commercial workflows, implementing automation, and ensuring accurate reporting across sales and marketing activities. This role will ensure HubSpot becomes the central system for managing customer relationships, commercial pipelines, and sales performance across the organisation.</span><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Own and manage the company’s HubSpot / Monday.com environment including contacts, companies, deals, pipelines, properties, workflows, and reporting.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Maintain a structured and scalable CRM architecture across business units and commercial workflows.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Ensure CRM acts as the central source of truth for commercial customer data across all SiGMA services and products.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Define and maintain lifecycle stages, pipeline structures, CRM standards, and data governance practices.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Ensure data quality, deduplication, and consistent data structures across the CRM systems.</span><br><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Design and implement workflows supporting lead management, deal progression, onboarding, renewals, and lifecycle engagement.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Implement lead scoring, lifecycle automation, and structured pipeline management.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Analyse and optimise sales and marketing processes across the organisation, identifying operational inefficiencies and implementing CRM-driven improvements.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Standardise commercial processes across different teams and business units.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Build dashboards and reporting frameworks for sales performance, pipeline health, marketing attribution, and commercial forecasting.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Provide clear visibility into commercial performance, pipeline health, and revenue opportunities.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Manage integrations between HubSpot / Monday.com and internal platforms such as event systems, websites, and other operational tools.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Collaborate with Product and Engineering teams to ensure consistent data ownership and data flows between systems.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Act as the internal CRM expert supporting Sales, Marketing, and Operations teams.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Provide training, documentation, and best practices to ensure strong CRM adoption across the organisation.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Monitor CRM adoption, data quality, pipeline visibility, and lead conversion efficiency across teams.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Qualifications</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Key Skills &amp; Competencies</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Strong understanding of CRM systems and revenue operations, particularly HubSpot and modern sales and marketing automation tools.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Ability to design and manage scalable CRM data models, pipelines, and commercial workflows across multiple business units.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Experience building automation workflows, lifecycle management processes, and lead routing systems.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Strong analytical skills with the ability to translate CRM data into actionable insights for sales and marketing teams.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Experience building reporting frameworks, dashboards, and pipeline visibility for commercial performance and forecasting.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Understanding of CRM integrations, APIs, and data synchronisation between platforms.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Ability to collaborate effectively with Product, Engineering, Sales, Marketing, and Operations teams.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Strong organisational and process-improvement mindset with the ability to structure and optimise commercial operations.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Preferred Experience</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· HubSpot certifications (CRM Implementation, Marketing Hub, Sales Hub, Admin) strongly preferred.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· 5+ years of CRM, RevOps or marketing operations experience.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Experience introducing and maintaining automation in CRM systems.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Background working in multi‑vertical or multi‑brand organisations.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Familiarity with additional project management or workflow tools (Monday.com, Jira, Confluence).</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">· Experience supporting sales and marketing teams in high‑growth, global environments.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Why SiGMA Group?</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Operate from the office, with one day a week working from home</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Additional day off on your birthday</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Work abroad up to 6 weeks per year from one of our global offices, with full coverage of flights and accommodation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Flexible working hours: start between 7:30 and 9am.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">No limit, free access to over 100 courses from iGaming Academy</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Breakfasts at the office and more</span></li>\n</ul>",
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