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    "ExternalDescriptionStr": "<p style=\"margin-left:0in\"><span><strong>About Bluemercury</strong></span></p>\n<p style=\"margin-left:0in\"><span>With 178 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it&nbsp;remains&nbsp;committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit&nbsp;</span><a href=\"https://www.bluemercury.com/\" target=\"_blank\" rel=\"nofollow\"><span>www.bluemercury.com</span></a><span>.</span></p>\n<p>&nbsp;</p>\n<p><span><strong>Position Summary</strong></span><br><span>As the Manager, Email &amp; SMS Marketing, you will own the strategy, execution, and performance of Bluemercury’s lifecycle marketing channels. This role is responsible for driving customer acquisition, engagement, and retention through best-in-class email and SMS programs.</span><br><br><span>Reporting to the Senior Manager, Performance Marketing, you will lead a small but high-impact team, oversee day-to-day campaign execution, and deliver deep performance insights to inform business decisions. This role is highly cross-functional, partnering closely with Marketing, Merchandising, Loyalty, Digital, Creative, Stores, and Vendor Marketing.</span><br><br><span><strong>Key Responsibilities</strong></span><br><br><span><i>Lifecycle Strategy &amp; Execution</i></span></p>\n<ul>\n <li><span>Own and evolve the email and SMS strategy, including campaign planning, automation, segmentation, and personalization</span></li>\n <li><span>Lead the development and management of the lifecycle marketing calendar, ensuring alignment with brand and business priorities</span></li>\n <li><span>Oversee end-to-end campaign execution across promotional and triggered programs, from briefing through deployment</span></li>\n <li><span>Develop and scale acquisition strategies to grow the email and SMS subscriber base</span></li>\n <li><span>Partner cross-functionally to translate business objectives into high-performing lifecycle campaigns</span></li>\n</ul>\n<p><span><i>Performance Analysis &amp; Reporting</i></span></p>\n<ul>\n <li><span>Own weekly, monthly, and seasonal reporting, delivering clear, actionable insights to senior leadership</span></li>\n <li><span>Conduct in-depth performance analysis to identify trends, opportunities, and areas for optimization across email and SMS</span></li>\n <li><span>Forecast channel performance and contribute to broader digital revenue planning in partnership with channel owners</span></li>\n <li><span>Lead testing roadmap (A/B testing, segmentation, cadence, creative) to continuously improve engagement and conversion</span></li>\n</ul>\n<p><span><i>Team Leadership &amp; Project Management</i></span></p>\n<ul>\n <li><span>Manage and develop a team of two (Senior Assistant and Assistant), ensuring strong execution, prioritization, and professional growth</span></li>\n <li><span>Lead project management across all lifecycle initiatives, maintaining timelines, cross-functional alignment, and high-quality output</span></li>\n <li><span>Serve as the central point of coordination across internal stakeholders and external partners</span></li>\n</ul>\n<p><span><i>Platform &amp; Vendor Ownership</i></span></p>\n<ul>\n <li><span>Serve as the subject matter expert for Attentive, overseeing both email and SMS execution and optimization</span></li>\n <li><span>Manage external vendors and partners, continuously identifying opportunities to enhance capabilities and customer experience</span></li>\n <li><span>Maintain best practices across deliverability, compliance, and operational efficiency</span></li>\n</ul>\n<p><span><strong>Qualifications</strong></span></p>\n<ul>\n <li><span>4–6+ years of experience in email and/or lifecycle marketing in retail or e-commerce</span><br><span>Proven experience managing direct reports and leading high-performing teams</span></li>\n <li><span>Strong project management skills with the ability to manage multiple priorities and stakeholders</span></li>\n <li><span>Deep analytical expertise with a track record of delivering detailed performance analysis and executive-level reporting</span></li>\n <li><span>Hands-on experience with lifecycle marketing platforms (Attentive strongly preferred)</span></li>\n <li><span>Experience with segmentation, personalization, and automation strategies</span></li>\n <li><span>Strong communication skills with the ability to influence cross-functional partners and senior stakeholders</span></li>\n</ul>\n<p><span><strong>What We’re Looking For</strong></span></p>\n<ul>\n <li><span>A strategic, data-driven marketer who can connect performance insights to business impact</span></li>\n <li><span>A strong people leader who can develop talent and drive accountability</span></li>\n <li><span>A highly organized operator who thrives in a fast-paced, cross-functional environment</span></li>\n <li><span>Someone who can balance hands-on execution with high-level strategic thinking</span><br><br>\n   &nbsp;</li>\n</ul>\n<p style=\"margin-left:0in\"><span><i><strong>This job description is not all inclusive. Bluemercury, Inc. reserves the right to amend this job description at any time. Bluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.</strong></i></span></p>",
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