Social Media and Comms Lead

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    "datePosted": "2026-01-12",
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    "description": "<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Summary</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">SecureW2 is a small but rapidly-scaling cybersecurity startup looking for a social media and communications lead who can master best practices on LinkedIn while also deftly managing an external comms drumbeat with our PR agency. </span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You’ll own LinkedIn, grow the right audience, and make sure our executives and subject-matter experts show up with a consistent, smart point of view. You’ll also be responsible for occasional press releases, prepping execs for interviews, and working with our content team to</span><br><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">deliver press materials.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Social hasn’t been a major focus for us to date, but the company is scaling quickly and we believe a stronger organic social presence is key to our future brand awareness. Your job is to bring the SecureW2 story to life in public.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">You’ll partner closely across the organization to launch campaigns, amplify customer wins, and push out helpful content on our core themes.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll Do</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Own and grow SecureW2’s social presence</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build our social footprint from the ground up — strategy, voice, formats, posting cadence</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Turn complex cybersecurity/identity topics into approachable, platform-native content</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Spot good entry points into industry conversations and get us participating</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and maintain an engaged audience made up of customers, prospects, partners, and influencers</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Connect organic to demand, ABM, and outbound</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Create and maintain LinkedIn profile guidelines for execs, AEs, SEs, and other key roles (headline, banner, about, featured assets, current offer) and refresh them regularly</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Build and train on simple social selling best practices — who to follow, what to comment, when to DM, what to post</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ghostwrite short posts for executives and key team members tied to thought leadership, launches, events, competitive moments, and more</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Coordinate with PR partners to support press releases, brief writers, and contribute messaging and quotes</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Help prep executives for interviews, panels, or written responses by creating talking points or refining ghostwritten responses</span></li>\n</ul>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Collaborate with Demand Gen, PMM, and Sales to ensure external social and earned comms align with active plays and campaigns</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Run the social content engine</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Own the full social content workflow — planning, creation, approvals, publishing</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Rework existing assets into short, native posts for each platform</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Leverage freelancers/creators as needed for video, motion, carousels, and short clips</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Use AI tools everywhere it makes sense to move faster, test more, and keep quality high</span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Measure impact, not just engagement</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Define and report on leading indicators: ICP follower growth, engagement from target accounts, comments/DMs from prospects, employee-post performance</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Where possible, connect social activity to the CRM and report on social-sourced meetings and opportunities</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Highlight which topics, formats, and people are driving pipeline-adjacent conversations, and create a simple internal leaderboard</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">What You’ll Bring</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience in B2B SaaS or cybersecurity — you understand the audience and the buying committees</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A track record of building or maturing social programs on LinkedIn (and ideally Reddit/YouTube) for a technical/B2B brand</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Very strong short-form writing — posts, hooks, and DMs that sound human and useful</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Basic experience working with PR agencies and press</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Experience activating employees on social (training, playbooks, ghostwriting, profile clean-up), not just managing a corporate handle</span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Ability to bounce between strategy and execution — build the plan and ship the post</span></li>\n</ul>",
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