Head of Digital and Growth Marketing

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    "description": "<p><span style=\"font-size: 10pt; font-weight: bold\"><em>This role is remote and open to anywhere in the US</em><br><br>About Kami</span><span style=\"font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-size: 10pt\">Kami is a thriving organization filled to the brim with talented, creative, and passionate people! It’s hard not to love what you do when our leading digital classroom platform offers meaningful solutions to over 70 million users worldwide, empowering students and supporting teachers!</span></p>\n<p><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\">You’ll be joining at a pretty magical time. Kami’s user base is growing by the day. With over 170 team members across the world, we couldn’t be prouder of the accomplishments and milestones we’ve achieved to date. Now, this is your chance to join our team and become an integral member of Kami’s growth, while shaping your own future (and having fun doing it)!</span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt; font-weight: bold\">The Opportunity</span></p>\n<p><span style=\"font-size: 10pt\">This strategic and high-leverage role combines strategy and oversight of all digital channels, campaigns, and technology with the design and execution of growth experiments that drive acquisition, activation, product adoption and advocacy. <br><br></span></p>\n<p><span style=\"font-size: 10pt\">You’ll lead a small and mighty in-house team, coordinate external partners, and set the strategic roadmap - ensuring all digital and growth efforts work together to deliver measurable business impact.<br></span><br><span style=\"font-size: 10pt; font-weight: bold\">What You’ll Do</span></p>\n<p><span style=\"font-size: 10pt\">Digital Strategy &amp; Orchestration</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Define and drive the roadmap for all digital channels, lifecycle, demand programs, growth experiments, and website strategy.</span></li>\n<li><span style=\"font-size: 10pt\">Prioritize initiatives to maximize acquisition, activation, adoption and expansion across our enterprise, mid-market and SME segments.</span></li>\n<li><span style=\"font-size: 10pt\">Collaborate closely with Sales, Product, RevOps and Marketing to ensure alignment on outcomes and performance measurement. </span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt\">Growth &amp; Acquisition</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Support commercial acquisition and growth strategies via ABM/ABN programs, paid media, and CRO.</span></li>\n<li><span style=\"font-size: 10pt\">Foster a culture of experimentation: generate hypotheses, run tests, and scale what works.</span></li>\n<li><span style=\"font-size: 10pt\">Partner with our Demand Lead to ensure campaigns are executed and optimized efficiently.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt\">Lifecycle &amp; Engagement</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Work with a range of experts to define activation, engagement and expansion strategies.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure messaging, journey design, and in-product communications are integrated and segmented for success.</span></li>\n<li><span style=\"font-size: 10pt\">Use data insights to refine campaigns and maximize impact across millions of users.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt\">Martech &amp; Website Oversight</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Own the marketing technology strategy and roadmap, including automation, analytics, and integrations.</span></li>\n<li><span style=\"font-size: 10pt\">Ensure website strategy and CRO initiatives support both acquisition and lifecycle objectives.</span></li>\n<li><span style=\"font-size: 10pt\">Manage vendors, contractors, and external dev resources to deliver website and stack execution effectively.</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"font-size: 10pt\">Team Leadership</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Lead a small, high-impact in-house team: Demand, Website, Ops</span></li>\n<li><span style=\"font-size: 10pt\">Mentor and develop team members, providing strategic guidance and operational support.</span></li>\n<li><span style=\"font-size: 10pt\">Foster a collaborative, experimental, and outcome-focused culture.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">What You’ll Bring</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">8+ years in digital marketing, growth, or SaaS marketing leadership roles.</span></li>\n<li><span style=\"font-size: 10pt\">Experience scaling digital acquisition and lifecycle programs at large scale (B2B or PLG).</span></li>\n<li><span style=\"font-size: 10pt\">Proven experience with ABM/ABN campaigns, growth experiments, CRO, and lifecycle engagement.</span></li>\n<li><span style=\"font-size: 10pt\">Experience managing marketing technology stacks, CMS, automation, analytics, or orchestrating technical teams.</span></li>\n<li><span style=\"font-size: 10pt\">Strategic thinker with ability to translate data into actionable growth initiatives.</span></li>\n<li><span style=\"font-size: 10pt\">Strong team leadership, mentorship, and ability to coordinate contractors or agencies.</span></li>\n<li><span style=\"font-size: 10pt\">Comfortable in a fast-paced, collaborative environment with high-impact responsibility.</span><br></li>\n</ul>\n<p><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt; font-weight: bold\">Why Kami?</span><span style=\"font-size: 10pt; font-weight: bold\"><br></span><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">We’re building a high performance, best in class team to help capitalize on our exciting momentum, and continue scaling Kami's magic and making a difference to schools, students, and teachers. With Kami, you’ll have</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">A </span><span style=\"font-size: 10pt; font-weight: bold\">people-first </span><span style=\"font-size: 10pt\">employer that is on an inspiring mission to build the future of education while changing the lives of millions</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt; font-weight: bold\">High calibre and diverse team </span><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">ranging from successful startup veterans, to Fortune 500 and big tech professionals</span></li>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Continuous learning and development</span><span style=\"font-size: 10pt\"> opportunities, including subsidised course fees, certifications, conferences, and free access to Udemy and more</span></li>\n<li><span style=\"font-size: 10pt\">A strong </span><span style=\"font-size: 10pt; font-weight: bold\">mission</span><span style=\"font-size: 10pt\">; the satisfaction of knowing you’re not only helping modern-day superheroes, aka teachers but also helping them shape the minds of future generations all across the globe</span></li>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt; font-weight: bold\">Happy customers</span><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">: Helping thousands of schools worldwide through the digital transformation of education for the 21st century. Just read our reviews.</span></li>\n</ul>\n<ul>\n<li><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">Huge potential: Already used by </span><span style=\"color: rgb(34, 34, 34); font-size: 10pt; font-weight: bold\">70M users in 175 countries</span><span style=\"color: rgb(34, 34, 34); font-size: 10pt\">. One of the most popular and fastest-growing EdTech platforms worldwide.</span></li>\n</ul>\n<p><br></p>",
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